3 Simple Steps to Create a Habit of Working Out LoudSimon Terry
3 Simple Steps to create a habit of working out loud. How you can leverage the effective future of work practice of working out loud to share your work, to enable others to better understand and help your work.
Working out loud is an ideal practice for anyone looking to make the most of social collaboration or an enterprise social network.
Next Generation Marketing Insights: Project LearningScott Walker
Part II: Next Generation Marketing Insights project examples of using Social Media data to create superior actionable Marketing & Consumer insights. Part I reviews our methodology approach.
Wie können "Social" - Technologien die Email-Flut lindern, unter der viele Menschen in den Unternehmen heute leiden? Indem man das "Social"-Prinzip ins Unternehmen bringt und es vom Enterprise 1.0 zum Social Enterprise 2.0 entwickelt. Dazu gehört neben der Einführung von Technologie-Plattformen wie einem Social Intranet die gezielte Umstellung von Anwendungsfällen und das Entwickeln der Kultur hin zu Transparenz und Mitwirkung.
Die Präsentation zeigt die Potentiale des Social Enterprise auf und beschreibt die Erfolgsfaktoren.
3 Simple Steps to Create a Habit of Working Out LoudSimon Terry
3 Simple Steps to create a habit of working out loud. How you can leverage the effective future of work practice of working out loud to share your work, to enable others to better understand and help your work.
Working out loud is an ideal practice for anyone looking to make the most of social collaboration or an enterprise social network.
Next Generation Marketing Insights: Project LearningScott Walker
Part II: Next Generation Marketing Insights project examples of using Social Media data to create superior actionable Marketing & Consumer insights. Part I reviews our methodology approach.
Wie können "Social" - Technologien die Email-Flut lindern, unter der viele Menschen in den Unternehmen heute leiden? Indem man das "Social"-Prinzip ins Unternehmen bringt und es vom Enterprise 1.0 zum Social Enterprise 2.0 entwickelt. Dazu gehört neben der Einführung von Technologie-Plattformen wie einem Social Intranet die gezielte Umstellung von Anwendungsfällen und das Entwickeln der Kultur hin zu Transparenz und Mitwirkung.
Die Präsentation zeigt die Potentiale des Social Enterprise auf und beschreibt die Erfolgsfaktoren.
Wie Mitarbeitende zu Bloggern werden - Social Media Week Hamburg 2016netmedianer GmbH
Der Traum vieler Unternehmer sind engagierte Mitarbeitende, die motiviert für das Unternehmen bloggen. Doch ist der Schritt nicht immer leicht, Mitarbeiter genau dazu zu bringen. Genau genommen gehört das Bloggen sogar häufig zur unliebsamen Zusatzaufgabe, die entweder lieblos oder gar nicht nachgegangen wird. Was kann man da tun?
Digital, selbstorganisiert, kollaborativ, vernetzt – so sollen wir in Zukunft arbeiten. Doch wie genau das geht, weiß keiner so recht. Working Out Loud könnte das ändern: Die neue Methode will ihrem Nutzer einfach und schnell einen persönlichen Zugang zur Arbeitswelt 4.0 bieten.
managerSeminare | Heft 214 | Januar 2016
Vertical Value of Digital Advertising MECMec Italia
Il progetto MEC «Value of Digital Advertising»: la soluzione olistica e integrata che consente di allineare le misurazioni delle performance di una campagna alle metriche che valutano l’efficacia della stessa.
Transformation des Corporate Intranet zum integrierten Digital Workplace - Go...Thomas Maeder
Transformation des Corporate Intranet zum integrierten Digital Workplace - Good Practices zum Social Intranet. Diese Präsentation zeigt am Fall von Swisscom AG auf, wie sich das Corporate Intranet schrittweise in ein Digital Workplace bzw. modernes Mitarbeiterportal verwandelt und dabei Social Features nutzt.
Konferenz "i2 Swiss Internet und Intranet Summit", Zürich, 06.-07.11.2013
Embracing Change: 9 Tips to help you prepare for the future of learningLaura Overton
Modern Business is becoming more global, fast paced, complex and fluid. Modern staff are increasingly connected, curious, tech-savvy and self directed. Are today’s L&D teams prepared for what that means for learning in the future?
This is a key theme explored in our latest In-Focus report, Preparing for the Future of Learning, released this month in conjunction with our strategic partner, the CIPD. Laura Overton took the opportunity at the CIPD L&D Show to explore what we can learn from Top Deck L&D teams in the Towards Maturity Benchmark, to help us get fit for the for the future of learning.
Are you fit for the future of L&D? Find out:
Use the Towards Maturity Benchmark to assess your current fitness. Receive your Personalised Benchmark report analysing current performance and tailored action plans valued at £300 - free until 15 July.
Context chat is a qualitative research method for doing contextual user research by using local mobile chatting platforms. The method is developed by IceMobile. The presentation shows why this method is used, what it is and an easy step by step explanation how you can set up a context chat yourself.
Yammer is an internal social network for enterprises. If you are trying to introduce Yammer in your organization or make a case to senior management of its usefulness then this illustrated PowerPoint guide is for you. It's permanent home is on the Business Illustrator blog:
http://www.businessillustrator.com/visual-content-marketing/introducing-yammer-in-your-organisation-illustrated-powerpoint-presentation/
(The guide first appeared as an infographic in the official Yammer blog).
BrandZ Top 100 Most Valuable Chinese Brands 2016Kantar
The turbulence of the Chinese economy and stock market over the last 12 months continues to make headlines, but what has this meant for brands? Millward Brown's 10 years of the BrandZ Top 100 Most Valuable Global Brands has demonstrated that a strong brand protects the business in hard times, and enables it to recover faster.
Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. Learn how Chinese brands weathered the recent economic challenges and what impact this has had on consumer confidence and the growth of local brands.
http://www.millwardbrown.com/brandz/top-chinese-brands/2016
E-commerce Trends from 2015 to 2016 by DivanteDivante
Every year our specialists gather the most significant trends in the e-commerce world.
Here we present you the compedium of knowledge that will help you to choose the best possible direction for your e-business and prevent you from missing out on a great opportunities for the future development!
Wie Mitarbeitende zu Bloggern werden - Social Media Week Hamburg 2016netmedianer GmbH
Der Traum vieler Unternehmer sind engagierte Mitarbeitende, die motiviert für das Unternehmen bloggen. Doch ist der Schritt nicht immer leicht, Mitarbeiter genau dazu zu bringen. Genau genommen gehört das Bloggen sogar häufig zur unliebsamen Zusatzaufgabe, die entweder lieblos oder gar nicht nachgegangen wird. Was kann man da tun?
Digital, selbstorganisiert, kollaborativ, vernetzt – so sollen wir in Zukunft arbeiten. Doch wie genau das geht, weiß keiner so recht. Working Out Loud könnte das ändern: Die neue Methode will ihrem Nutzer einfach und schnell einen persönlichen Zugang zur Arbeitswelt 4.0 bieten.
managerSeminare | Heft 214 | Januar 2016
Vertical Value of Digital Advertising MECMec Italia
Il progetto MEC «Value of Digital Advertising»: la soluzione olistica e integrata che consente di allineare le misurazioni delle performance di una campagna alle metriche che valutano l’efficacia della stessa.
Transformation des Corporate Intranet zum integrierten Digital Workplace - Go...Thomas Maeder
Transformation des Corporate Intranet zum integrierten Digital Workplace - Good Practices zum Social Intranet. Diese Präsentation zeigt am Fall von Swisscom AG auf, wie sich das Corporate Intranet schrittweise in ein Digital Workplace bzw. modernes Mitarbeiterportal verwandelt und dabei Social Features nutzt.
Konferenz "i2 Swiss Internet und Intranet Summit", Zürich, 06.-07.11.2013
Embracing Change: 9 Tips to help you prepare for the future of learningLaura Overton
Modern Business is becoming more global, fast paced, complex and fluid. Modern staff are increasingly connected, curious, tech-savvy and self directed. Are today’s L&D teams prepared for what that means for learning in the future?
This is a key theme explored in our latest In-Focus report, Preparing for the Future of Learning, released this month in conjunction with our strategic partner, the CIPD. Laura Overton took the opportunity at the CIPD L&D Show to explore what we can learn from Top Deck L&D teams in the Towards Maturity Benchmark, to help us get fit for the for the future of learning.
Are you fit for the future of L&D? Find out:
Use the Towards Maturity Benchmark to assess your current fitness. Receive your Personalised Benchmark report analysing current performance and tailored action plans valued at £300 - free until 15 July.
Context chat is a qualitative research method for doing contextual user research by using local mobile chatting platforms. The method is developed by IceMobile. The presentation shows why this method is used, what it is and an easy step by step explanation how you can set up a context chat yourself.
Yammer is an internal social network for enterprises. If you are trying to introduce Yammer in your organization or make a case to senior management of its usefulness then this illustrated PowerPoint guide is for you. It's permanent home is on the Business Illustrator blog:
http://www.businessillustrator.com/visual-content-marketing/introducing-yammer-in-your-organisation-illustrated-powerpoint-presentation/
(The guide first appeared as an infographic in the official Yammer blog).
BrandZ Top 100 Most Valuable Chinese Brands 2016Kantar
The turbulence of the Chinese economy and stock market over the last 12 months continues to make headlines, but what has this meant for brands? Millward Brown's 10 years of the BrandZ Top 100 Most Valuable Global Brands has demonstrated that a strong brand protects the business in hard times, and enables it to recover faster.
Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. Learn how Chinese brands weathered the recent economic challenges and what impact this has had on consumer confidence and the growth of local brands.
http://www.millwardbrown.com/brandz/top-chinese-brands/2016
E-commerce Trends from 2015 to 2016 by DivanteDivante
Every year our specialists gather the most significant trends in the e-commerce world.
Here we present you the compedium of knowledge that will help you to choose the best possible direction for your e-business and prevent you from missing out on a great opportunities for the future development!
DOOH Presentation by OMD for DOOH and DA WebinarIAB Europe
Following their participation in the IAB Europe webinar on DOOH and Digital Audio, OMD have put together a brief presentation taking a deeper look into their DOOH campaign for HP.
Interact 2018 - Advertising that works for everyoneIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
Interact 2018 - Embracing an ever-changing future for digital advertisingIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder of The Fawnbrake Collective.
The importance of digital advertising to business growth will only increase – but that doesn’t make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology Officer, MediaMath and Matthias Matthiesen, Director Public Policy & Privacy IAB Europe
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR Transparency & Consent Framework this training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Framework from the Global Vendor List to ensuring the best possible User Experience.
Interact 2018 - GDPR for digital publishers, digital agencies and advertisersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director Public Policy & Privacy and Chris Hartsuiker, Public Policy Officer, IAB Europe. Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Interact 2018 - DOOH growth and barriersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media
Overview of the DOOH developments in the Dutch market
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, CEO Sensemakers, comScore Italia
In a country still dominated by TV (with an average of 4 hours per user per day and more than 50% of media investment) online players are struggling to get consumers’ attention. While the shift to mobile is concentrating traffic on OTT, online video and entertainment players are showing great potential for growth. comScore will show the latest data and key trends in the Italian market, while Auditel will explain how it is building one of the most sophisticated cross-media measurement systems to foster market development.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.