A detailed presentation on how to effectively prepare for a press interview in order to successfully and persuasively convey all the key messages the journalist--and her/his audience will find relevant, helpful, and engaging. This is part of the Falcon & Wolf Boot Camp Series. This deck was updated June 2015
Presentazione del progetto t4A: tecnologie interattive per l'apprendimento di persone affette da disturbi dello spettro autistico insieme a Fondazione Asphi e C.a.s.a. di Mondovì
Power point the who, how of writing sec 2jonasjetro
This document discusses key aspects of writing for an audience. It identifies the audience as the people who will read your work, such as classmates, teachers, or strangers. It also discusses the importance of considering the audience's characteristics like age and interests. The document also covers forms of writing like narratives, reports and letters. It explains that the writing style depends on the audience and form. The main purposes of writing are given as expressing thoughts, giving information, explaining how to do things, and persuading others. Brainstorming, clustering, asking questions and making lists are provided as techniques to generate ideas for writing.
O documento apresenta informações sobre usucapião extrajudicial. Aborda o conceito de usucapião, suas espécies e prazos, e traz detalhes sobre o processo de usucapião extrajudicial no Código de Processo Civil de 2015, incluindo os requisitos e trâmites perante o cartório de registro de imóveis.
Artikel ini membahas bisnis yang dapat dilakukan melalui aplikasi chatting Nimbuzz, seperti menjual ID khusus, membuat program chatting berbasis software atau web, dan menjual web flooding. Bisnis ini memerlukan keahlian koding untuk membuat program atau menyewa hosting untuk web flooding. Keuntungan bisnis ini bervariasi tergantung jenis produk dan layanannya.
The document discusses the life cycle of a butterfly, noting that first a caterpillar eats a lot of food until it forms a cocoon and eventually emerges as a butterfly. It asks why the caterpillar ate so much food, with the correct answer being that it was hungry because its tummy was small and needed to eat.
Advisor training highlights slides 2012Bil Morrill
The document provides information for student orientation programs at the University of Oregon. Day 1 of orientation focuses on advising workshops, language placements, and student panels. Day 2 includes additional language placements, individual advising, registration, and educational sessions on topics like financial aid, housing, and study abroad. The document outlines the schedule and logistics for orientation and provides contacts for various orientation programs and services.
Presentazione del progetto t4A: tecnologie interattive per l'apprendimento di persone affette da disturbi dello spettro autistico insieme a Fondazione Asphi e C.a.s.a. di Mondovì
Power point the who, how of writing sec 2jonasjetro
This document discusses key aspects of writing for an audience. It identifies the audience as the people who will read your work, such as classmates, teachers, or strangers. It also discusses the importance of considering the audience's characteristics like age and interests. The document also covers forms of writing like narratives, reports and letters. It explains that the writing style depends on the audience and form. The main purposes of writing are given as expressing thoughts, giving information, explaining how to do things, and persuading others. Brainstorming, clustering, asking questions and making lists are provided as techniques to generate ideas for writing.
O documento apresenta informações sobre usucapião extrajudicial. Aborda o conceito de usucapião, suas espécies e prazos, e traz detalhes sobre o processo de usucapião extrajudicial no Código de Processo Civil de 2015, incluindo os requisitos e trâmites perante o cartório de registro de imóveis.
Artikel ini membahas bisnis yang dapat dilakukan melalui aplikasi chatting Nimbuzz, seperti menjual ID khusus, membuat program chatting berbasis software atau web, dan menjual web flooding. Bisnis ini memerlukan keahlian koding untuk membuat program atau menyewa hosting untuk web flooding. Keuntungan bisnis ini bervariasi tergantung jenis produk dan layanannya.
The document discusses the life cycle of a butterfly, noting that first a caterpillar eats a lot of food until it forms a cocoon and eventually emerges as a butterfly. It asks why the caterpillar ate so much food, with the correct answer being that it was hungry because its tummy was small and needed to eat.
Advisor training highlights slides 2012Bil Morrill
The document provides information for student orientation programs at the University of Oregon. Day 1 of orientation focuses on advising workshops, language placements, and student panels. Day 2 includes additional language placements, individual advising, registration, and educational sessions on topics like financial aid, housing, and study abroad. The document outlines the schedule and logistics for orientation and provides contacts for various orientation programs and services.
This document provides guidance on choosing a podcast concept. It recommends picking something you are passionate about that can sustain long-term content. Examples of concepts mentioned include travel, saving money, working smart, politics, and business. Developing a clear concept helps establish the foundation and scope of topics for a podcast.
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
This webinar is part of the TechSoup Online Digital Storytelling Event September 30-October 21. For further details about the event activities and the many ways you can participate, please visit the event homepage. Consider participating in the two other webinars in this series:
Tools for Digital Storytelling: September 30, 9am
Digital Storytelling Expert Round Table: September 30, 11am
The document appears to be a website for a company that provides various services. It includes sections about the company's history, vision, values, services, and team members. The content is repeated across many pages and includes generic placeholder text about creativity and innovation.
The document provides an overview of a designer's experience and portfolio. It lists clients such as BBC, Channel 4, Google, and NHS. The designer offers branding, print, web, and data visualization design services. They aim to create distinctive, beautiful designs through a methodical process and witty charm.
By this point of the project you should have a good understanding of how your product may appeal to your clients. The day of showing the latest product of your company is coming soon. Each company has to give a very short presentation about their company, product and show their promotional materials (posters, leaflets, TV commercials) to the public.
Brand on FLEEK: Out the Box Marketing to Build Your Brand PlatformSelah XL
During this master class, learn how to Present, Package and Promote to Profit your expert brand platform by breaking down your vision into purposeful, ON FLEEK actionable steps and gain wisdom and insight so that you shine and succeed in the marketplace.
Charlie Meyerson and Dometi Pongo's presentation to the Society of Professional Journalists Region 5 Conference in Chicago, April 7, 2018. (The original was created in Apple Keynote and the animation is much cooler, but SlideShare won't accept that format.)
Four Proven Strategies for Inside Sales Teams to Win More DealsSales Hacker
What You'll Learn:
-How to build an effective drip campaign that converts
-How to warm up your accounts
-How to set triggers
-How to close the loop
Visit SalesHacker.com for more actionable and educational sales content.
Only 56% of B2B marketers feel that they have a differentiated story, or value to deliver. Rather than blindly follow others, we challenge you to be one of the brave, and reap the benefits of being different: stronger relationships, and more customers. Oh yeah. To the brave go the spoils.
How to Podcast The Ultimate Guide to Podcasting by: John Lee DumasJohn Dumas
The document provides a guide on how to create, grow, and monetize a podcast. It discusses choosing a topic and avatar audience, necessary equipment like a computer and microphone, recording and editing software, interviewing guests remotely, uploading the podcast, submitting it to directories, growing an audience through websites and email lists, and monetizing through products, services, sponsorships, and pricing models like CPM. The guide recommends starting with quality free content to build an engaged audience before pursuing monetization opportunities.
12 Apps & Hacks to Level Up Your Next Presentation or PitchRyan Jenkins
Enhance your next presentation or pitch with these 12 tips.
You probably know many of the public speaking basics like know your subject, use strong eye contact, and smile. So I dug deep into my public speaking bag of tricks to reveal a few uncommon tips you can use right away to enhance the effectiveness of your next presentation or pitch.
Follow Ryan's blog and podcast at: http://ryan-jenkins.com
Book Ryan as a Speaker: http://ryan-jenkins.com/checkavailability
Setting Up A Business Podcast - by Rob MarchantRob Marchant
1. The document discusses setting up a business podcast and making podcasting work for businesses. It provides guidance on developing podcasting objectives, strategy, content, production, launch, and evaluation.
2. Key aspects covered include identifying the target audience and desired outcomes, developing an editorial calendar, scripting, recording and editing podcasts, hosting options, promotion strategies, and best practices like regularity and quality audio.
3. Examples are given of businesses that have successfully used podcasting to build their brand, showcase expertise, and increase sales.
Presentation on film festivals and markets for South AfricansPascal Schmitz
This presentation covers the major festivals and markets in the world and compares them to local South African festivals and markets and to each other as well as explains how to prepare for them
Sticking the Feather - Connecting Customers in a Connected World - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the DSM Dyneema Connect the Dots Conference, Netherlands, 2012.
McKee explains how B2B organizations require a deep understanding of digital audience behaviour to improve online relationships and engage within customer communities. A video of the full presentation is available at: http://www.birddog.co.uk
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
ITExpo 2017: The Anatomy of a Wildly Successful Digital Marketing CampaignAngela Leavitt
On February 8, 2017, Angela Leavitt of Mojo Marketing delivered this session at ITExpo on lead generation for IT, telecom and cloud services companies. See a real life example of a lead gen campaign that delivered big results!
Birdly is an analytics and customer data platform that launched successfully on Product Hunt. They recommend (1) being useful to the Product Hunt community by creating side projects that align with trends, (2) thoroughly preparing for launch by setting the launch time and creating landing pages and special offers, and (3) actively engaging with the community by reaching out to contacts, answering comments, and asking for feedback. Their first launch on Product Hunt resulted in over 6,000 visits and 600 upvotes, and they were able to reproduce this success by continuing to create useful side projects for the community.
This document provides an overview of a podcasting class in Africa. It discusses how podcasting can be used to build authority, grow an audience, and fill market voids. The class will cover topics like podcasting trends, pre-launch preparations, launching a podcast in 20 minutes, and growing an audience post-launch. Attendees will learn about popular podcast directories, monetization strategies, and how podcasts can help develop Africa. The facilitators will share success tips and contact information for those interested in the class.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
More Related Content
Similar to Media Training from Falcon & Wolf PR Boot Camp.pdf
This document provides guidance on choosing a podcast concept. It recommends picking something you are passionate about that can sustain long-term content. Examples of concepts mentioned include travel, saving money, working smart, politics, and business. Developing a clear concept helps establish the foundation and scope of topics for a podcast.
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
This webinar is part of the TechSoup Online Digital Storytelling Event September 30-October 21. For further details about the event activities and the many ways you can participate, please visit the event homepage. Consider participating in the two other webinars in this series:
Tools for Digital Storytelling: September 30, 9am
Digital Storytelling Expert Round Table: September 30, 11am
The document appears to be a website for a company that provides various services. It includes sections about the company's history, vision, values, services, and team members. The content is repeated across many pages and includes generic placeholder text about creativity and innovation.
The document provides an overview of a designer's experience and portfolio. It lists clients such as BBC, Channel 4, Google, and NHS. The designer offers branding, print, web, and data visualization design services. They aim to create distinctive, beautiful designs through a methodical process and witty charm.
By this point of the project you should have a good understanding of how your product may appeal to your clients. The day of showing the latest product of your company is coming soon. Each company has to give a very short presentation about their company, product and show their promotional materials (posters, leaflets, TV commercials) to the public.
Brand on FLEEK: Out the Box Marketing to Build Your Brand PlatformSelah XL
During this master class, learn how to Present, Package and Promote to Profit your expert brand platform by breaking down your vision into purposeful, ON FLEEK actionable steps and gain wisdom and insight so that you shine and succeed in the marketplace.
Charlie Meyerson and Dometi Pongo's presentation to the Society of Professional Journalists Region 5 Conference in Chicago, April 7, 2018. (The original was created in Apple Keynote and the animation is much cooler, but SlideShare won't accept that format.)
Four Proven Strategies for Inside Sales Teams to Win More DealsSales Hacker
What You'll Learn:
-How to build an effective drip campaign that converts
-How to warm up your accounts
-How to set triggers
-How to close the loop
Visit SalesHacker.com for more actionable and educational sales content.
Only 56% of B2B marketers feel that they have a differentiated story, or value to deliver. Rather than blindly follow others, we challenge you to be one of the brave, and reap the benefits of being different: stronger relationships, and more customers. Oh yeah. To the brave go the spoils.
How to Podcast The Ultimate Guide to Podcasting by: John Lee DumasJohn Dumas
The document provides a guide on how to create, grow, and monetize a podcast. It discusses choosing a topic and avatar audience, necessary equipment like a computer and microphone, recording and editing software, interviewing guests remotely, uploading the podcast, submitting it to directories, growing an audience through websites and email lists, and monetizing through products, services, sponsorships, and pricing models like CPM. The guide recommends starting with quality free content to build an engaged audience before pursuing monetization opportunities.
12 Apps & Hacks to Level Up Your Next Presentation or PitchRyan Jenkins
Enhance your next presentation or pitch with these 12 tips.
You probably know many of the public speaking basics like know your subject, use strong eye contact, and smile. So I dug deep into my public speaking bag of tricks to reveal a few uncommon tips you can use right away to enhance the effectiveness of your next presentation or pitch.
Follow Ryan's blog and podcast at: http://ryan-jenkins.com
Book Ryan as a Speaker: http://ryan-jenkins.com/checkavailability
Setting Up A Business Podcast - by Rob MarchantRob Marchant
1. The document discusses setting up a business podcast and making podcasting work for businesses. It provides guidance on developing podcasting objectives, strategy, content, production, launch, and evaluation.
2. Key aspects covered include identifying the target audience and desired outcomes, developing an editorial calendar, scripting, recording and editing podcasts, hosting options, promotion strategies, and best practices like regularity and quality audio.
3. Examples are given of businesses that have successfully used podcasting to build their brand, showcase expertise, and increase sales.
Presentation on film festivals and markets for South AfricansPascal Schmitz
This presentation covers the major festivals and markets in the world and compares them to local South African festivals and markets and to each other as well as explains how to prepare for them
Sticking the Feather - Connecting Customers in a Connected World - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the DSM Dyneema Connect the Dots Conference, Netherlands, 2012.
McKee explains how B2B organizations require a deep understanding of digital audience behaviour to improve online relationships and engage within customer communities. A video of the full presentation is available at: http://www.birddog.co.uk
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
ITExpo 2017: The Anatomy of a Wildly Successful Digital Marketing CampaignAngela Leavitt
On February 8, 2017, Angela Leavitt of Mojo Marketing delivered this session at ITExpo on lead generation for IT, telecom and cloud services companies. See a real life example of a lead gen campaign that delivered big results!
Birdly is an analytics and customer data platform that launched successfully on Product Hunt. They recommend (1) being useful to the Product Hunt community by creating side projects that align with trends, (2) thoroughly preparing for launch by setting the launch time and creating landing pages and special offers, and (3) actively engaging with the community by reaching out to contacts, answering comments, and asking for feedback. Their first launch on Product Hunt resulted in over 6,000 visits and 600 upvotes, and they were able to reproduce this success by continuing to create useful side projects for the community.
This document provides an overview of a podcasting class in Africa. It discusses how podcasting can be used to build authority, grow an audience, and fill market voids. The class will cover topics like podcasting trends, pre-launch preparations, launching a podcast in 20 minutes, and growing an audience post-launch. Attendees will learn about popular podcast directories, monetization strategies, and how podcasts can help develop Africa. The facilitators will share success tips and contact information for those interested in the class.
Similar to Media Training from Falcon & Wolf PR Boot Camp.pdf (20)
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
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In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Media Training from Falcon & Wolf PR Boot Camp.pdf
1. Visit us: www.falconandwolf.com Email us: amy@falconandwolf.com Call us: 917-576-876
From the Falcon & Wolf PR Boot Camp Series:
(Relatively) Painless Media Training in Ten
(More or Less) Simple Steps from Experts
Who Have (Thankfully) Survived Tough
Interviews and Lived to Tell About it
(Pretty Much Unscathed).
16. List your Target Audiences ---There are Probably Several
Customers, Prospective Customers
Investors, Capital Community
Competitors
Regulators, Policy Community
Thought Leaders, Influencers in Your Industry
Other Media
Employees –Potential Recruits
Strategic Partners
Answer the reporter, but address your key audiences everywhere.
Talk Directly to Your Audience.
29. Is everything ready?
You’re all ready when you have:
Practiced like you’re going to Carnegie Hall
Have compelling leave-behind information
Researched reporter and connected on social
media; favorite and share their stories
Links to digital assets
Include link you want in story or on Kyron in
every possible place
Create Photos, Decks, Videos, and
Infographics: Pictures are powerful.
Tag links with Google Analytics so you can see
how much traffic your story generates e
30. Step Seven RULES OF THE ROAD
There is no such thing as off the record.
Never Lie. It’s Wrong. And also, you will get caught
Don’t malign anyone. Especially not your competition
Never get angry, defensive, or profane
Don’t wander. Stay focused.
Don’t appear bored or impatient.
When you don’t know an answer, just say you’ll check.
Remember this is never this about you.
33. Step Eight: Advance Planning.
IN GENERAL, THE MORE ORGANIZED YOU ARE, THE BETTER THE INTERVIEW WILL GO.
(We have seen wonderful media opportunities ruined by a lack of planning and organization.)
Don’t meet in Starbucks where you have to improvise. If one thing drives us crazy, it’s trying to meet in a busy,
crowded, noisy space where there is virtually no chance of having a meaningful conversation. It’s an insult to
everyone who’s devoted time to planning to the meeting.
Practice your conversation. Each time you will think of better, more artful, interesting, simple ways to tell your
story.
Don’t schedule yourself too tightly that day…Make sure you have the reporter’s cell
Pick a quiet place where you can have a serious conversation.
Practice.
Plan on traffic, parking, building security, and other logistics and make sure the reporter knows about any
logistical challenges in advance
Practice.
Bring any supporting documentation you need to leave behind.
Bring your PR Person if necessary, but tell the reporter in advance.
Practice.
Send the reporter information in advance to help them prepare.
Practice.
Think about questions YOU can ask the reporter! (Bernie Sanders)
35. Why is Practice So
Important?
Because unless you are
Thomas Jefferson or Dave
Letterman, you are
probably not a world-class
extemporaneous
communicator.
Every time you practice,
your brain continues to
work on your core
messages even after the
practice has concluded.
The more you practice, the
easier it is for people to
follow you, the better you
get at explaining yourself,
the less likely you are to
veer into the wrong
conversation.
36. With Practice You
Increase:
Simplicity. You naturally
cut to the chase when
you’ve practiced.
Clarity—and the
chances you will make
all your key points
Better Storytelling. The
ability to include
memorable, enjoyable
detail from real life
experience, case
studies, and people
Chances you and
reporter will both enjoy
the interview
Chances you can handle
a curve ball
Chances you won’t
forget key points
With Practice You
Decrease:
Risk you will make a big
mistake
Chances that you will
wander along, telling a
boring tale and
possibly sedating the
reporter
Risk you will be
surprised
Chances you will flub
the unexpected curve
Chances you will forget
your key points
37. If you’re preparing for a television interview, it’s
probably worth investing in a workshop that
helps you optimize your messaging for TV (that’s
another boot camp)
38. If you’ve prepared, you are ready.
Be Pleasant
Sick to your plan
Listen. Listen. Listen.
Send them home with visual assets! Links to pictures, videos, digital assets
Remember to ask them to include a live link to your site….and ask them who the online
editor is so you can remind them if they forget to link to your site
And ask when the story is going to run!
Step 9: The Big Day
39. Step Ten: Finish!
Send them an email right away
thanking them and including all
the visual assets you provided at
the interview
Remind them that you would
appreciate them linking to your
site in the piece! I hate when
this is forgotten.
Follow-up with reporter if there
were unanswered questions
Note to file: Make notes on best
and worst parts of the interview
Research any questions you
couldn’t answer
Use Google Analytics to track
traffic
40. Use the Experience
Stay in touch with the
reporter
Track the traffic from the
link in the story
Share the coverage (it
should be good) with
Board, investors,
consumers, employees
Post on your site.
Share the story on social.
Reporters love shares
Remind yourself to follow
reporter’s stories. Share
them. Favorite them. Email
reporter when you have
something relevant
41.
42. Lululemon founder Chip Wilson and co-founder Shannon
Wilson go on Bloomberg Television’s “Street Smart” with
Trish Regan. During the interview Regan raises the
question, “what’s up with the pants,” as some customers
had recently been complaining of sheer pants and peeling
logos. After rambling through a lengthy answer, Wilson
lands with “some women’s bodies don’t work for [the
pants].” To which Regan was quick to follow up with, “so
not every woman can wear a Lululemon pant.” (view
interview)
44. Visit us: www.falconandwolf.com Email us: amy@falconandwolf.com Call us: 917-576-876
From the Falcon & Wolf PR Boot Camp Series:
(Relatively) Painless Media Training in Ten (More or Less) Simple Steps from Experts Who Have (Thankfully)
Survived Tough Interviews and Lived to Tell About it (Pretty Much Unscathed).
We can customize media training to your specifications.
917-576-8767
Falconandwolf.com