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The document discusses content marketing strategies and key performance indicators (KPIs) for different types of businesses. It notes that people spend significant time on social media each day and reads are most engaged with 7-minute posts. Different types of businesses like B2C, B2B, marketing agencies and publishers should focus on different KPIs for their content like comments, shares, leads generated, and time spent on pages. The overall message is that brands need to create content that sparks emotion in people rather than just promoting the brand in order to drive more engagement.
The document contains various types of content including text, images, diagrams and tables. It discusses creativity being key to success in the future and primary education. It includes sections on services, team members, sales reports, awards and a SWOT analysis. The document appears to be marketing or presentation materials for a company focusing on creativity.
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Key takeaways include:
- Aligning your personalisation and content strategies.
- How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation.
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- Measuring the impact of personalisation.
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Hello,
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Do you need any support or help, Contact me-
Email: rubelmistry95@gmail.com
Portfolio: https://www.behance.net/trust_design
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The document discusses Tony Hsieh and the Downtown Project in Las Vegas. It provides details about Tony's background starting companies like LinkExchange and Zappos, which was later acquired by Amazon. It then outlines Tony's $350 million Downtown Project initiative to revitalize downtown Las Vegas by focusing on small businesses, tech startups, education/arts/culture, and real estate development. The goal is to accelerate collisions, co-learning and connectedness between diverse groups of people to drive innovation, happiness and productivity in the community. Examples of Downtown Project investments and initiatives are provided.
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Alfred Lin, the COO/CFO of Zappos, discusses how focusing on company culture and delivering happiness to both customers and employees has led to Zappos' success. He outlines Zappos' core values such as delivering wow through service and having a positive team spirit. Lin emphasizes that companies should pursue a vision of happiness and purpose beyond just profits. He recommends studying the science of happiness and considering how it could help businesses and individuals.
The document provides biographical details about Tony Hsieh and outlines his involvement in several business ventures. It notes that after selling LinkExchange to Microsoft for $265 million in 1998, Hsieh invested in Zappos.com in 1999 and served as CEO until it was acquired by Amazon in 2009 for $1.2 billion. It also discusses Hsieh's Downtown Project, a $350 million investment to redevelop downtown Las Vegas focused on small businesses, startups, education/arts, and real estate with the goals of creating a walkable, community-focused city that accelerates collisions, co-learning and connectedness.
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High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
The document discusses SEO copywriting best practices for optimizing website content. It provides an overview of a company that specializes in SEO copywriting and content development. The company conducted an SEO copywriting makeover for a small business client in the fashion industry. The makeover focused on keyphrase choice and usage, title construction, copy tone and structure, including benefit statements and a clear call to action in less than three sentences.
The document discusses 4 steps to creating customer oxygen:
1) Start with the P&L (profit and loss statement) to demonstrate the business value of customer feedback programs.
2) Get customers participating by cultivating user involvement and building participation through reviews, answers, and links between content.
3) Get employees participating by engaging the entire organization through high-profile launch events and persistent, repetitive engagement.
4) Tell your customer stories to highlight how customer feedback is used across different business functions like product development, sales, and customer service.
The document discusses Tony Hsieh and the Downtown Project he founded in Las Vegas. It provides details about Hsieh's background founding Zappos, which was later acquired by Amazon. The Downtown Project aims to revitalize downtown Las Vegas through investments in small businesses, tech startups, education/arts/culture, and real estate development focused on creating a dense, diverse community that facilitates collisions and co-learning to drive innovation. The goal is to accelerate happiness, luck, and productivity through an emphasis on community over short-term profits.
The document discusses Tony Hsieh and Zappos, and their Downtown Project initiative in Las Vegas. It provides details about Tony's background starting companies like LinkExchange and investing in Zappos, which was later acquired by Amazon. It outlines Zappos' culture-focused approach and core values. The Downtown Project is a $350 million investment aiming to transform downtown Las Vegas into an urban area focused on community, collisions, co-learning and connectivity through investments in small businesses, startups, education and arts. The goals are to maximize long-term return on community rather than short-term profits.
The document discusses three powerful women in Louise Erdrich's novel Love Medicine: Marie, who endured a traumatic childhood at a convent; Rushes Bear, who is passionate and causes financial troubles for her family but also helps deliver babies; and Lulu, who independently raises her family with little help from men. These women play crucial roles in shaping the lives of their children and community as they navigate their struggling pasts and roles as family matriarchs on the reservation.
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The document discusses Tony Hsieh and the Downtown Project in Las Vegas. It provides details about Tony's background starting companies like LinkExchange and Zappos, which was later acquired by Amazon. It then outlines Tony's $350 million Downtown Project initiative to revitalize downtown Las Vegas by focusing on small businesses, tech startups, education/arts/culture, and real estate development. The goal is to accelerate collisions, co-learning and connectedness between diverse groups of people to drive innovation, happiness and productivity in the community. Examples of Downtown Project investments and initiatives are provided.
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