De database overview is een halfjaarlijks rapport die de evolutie weergeeft van het aantal regies en titels in de MediaSpecs database.
La database overview est un rapport semestriel qui représente l'évolution du nombre de titres et de régies dans la base de données MediaSpecs.
Working in the world of global communications requires a diverse and detailed knowledge of other countries. And we’re not just talking time zones, languages and geography.
A successful campaign relies on local knowledge of all kinds. From the general (“What’s the most popular newspaper in Poland?”), to the useful (“Where’s the main airport?), through to the absolutely essential (“How do I pitch a journalist in Portugal?”)
We hope our pocket-size guide to global media relations will help with just a few of these. If you still have a question, just give our local office a call.
The France - Bretagne Pavilion at CES 2017 in Las Vegas from January 5-8th featured exhibitors and visitors from technology companies in the Brittany region of France. Exhibitors included AMA, a company showcasing a video conferencing solution on smart glasses for telemedicine, KLAXOON with an interactive learning platform, and ADVALO with a people-based marketing platform. Visitors included companies in various technology fields such as Blue Com, EIT Digital, Energiency, and Niji. The pavilion was accompanied by organizations promoting the French Tech ecosystem in Brittany including Bretagne Commerce International, French Tech Rennes St Malo, and French Tech Brest.
Taste the flavour of Bretagne
BISCUITERIE DE BRETAGNE
BISCUITERIE LA TRINITAINE
BISCUITERIE MENOU
FILET BLEU
GOÛTERS MAGIQUES
LA MAISON D’ARMORINE
PÂTISSERIES GOURMANDES
This document provides information about exhibitors and visitors at the France - Bretagne Pavilion at the ARAB HEALTH exhibition in Dubai from January 30 to February 2, 2017. It lists 6 French companies exhibiting medical technologies and services, including a private hospital, medical device manufacturers, and digital health solutions providers. It also notes one medical device company from Brittany, France visiting the exhibition.
Flanders Investment & Trade, government agency, is participating at SIAL 2014 with lots of companies from Flanders in the category FROZEN FOOD.
Visit us at booth: FROZEN FOOD Hall 6 - C002 - D016
Working in the world of global communications requires a diverse and detailed knowledge of other countries. And we’re not just talking time zones, languages and geography.
A successful campaign relies on local knowledge of all kinds. From the general (“What’s the most popular newspaper in Poland?”), to the useful (“Where’s the main airport?), through to the absolutely essential (“How do I pitch a journalist in Portugal?”)
We hope our pocket-size guide to global media relations will help with just a few of these. If you still have a question, just give our local office a call.
The France - Bretagne Pavilion at CES 2017 in Las Vegas from January 5-8th featured exhibitors and visitors from technology companies in the Brittany region of France. Exhibitors included AMA, a company showcasing a video conferencing solution on smart glasses for telemedicine, KLAXOON with an interactive learning platform, and ADVALO with a people-based marketing platform. Visitors included companies in various technology fields such as Blue Com, EIT Digital, Energiency, and Niji. The pavilion was accompanied by organizations promoting the French Tech ecosystem in Brittany including Bretagne Commerce International, French Tech Rennes St Malo, and French Tech Brest.
Taste the flavour of Bretagne
BISCUITERIE DE BRETAGNE
BISCUITERIE LA TRINITAINE
BISCUITERIE MENOU
FILET BLEU
GOÛTERS MAGIQUES
LA MAISON D’ARMORINE
PÂTISSERIES GOURMANDES
This document provides information about exhibitors and visitors at the France - Bretagne Pavilion at the ARAB HEALTH exhibition in Dubai from January 30 to February 2, 2017. It lists 6 French companies exhibiting medical technologies and services, including a private hospital, medical device manufacturers, and digital health solutions providers. It also notes one medical device company from Brittany, France visiting the exhibition.
Flanders Investment & Trade, government agency, is participating at SIAL 2014 with lots of companies from Flanders in the category FROZEN FOOD.
Visit us at booth: FROZEN FOOD Hall 6 - C002 - D016
Este documento presenta una descripción general de los componentes clave de un sistema de información, incluyendo datos de entrada, procesamiento de información, salida de información y retroalimentación. También describe el papel fundamental del agente humano en la transformación de datos e información para resolver problemas.
ECONOMIA EXTRACTIVA Y SOSTENIBILIDAD: EL CASO DE LA MINERÍA EN ROMAEnrique García Vargas
Este documento resume la economía extractiva y la minería en la Roma antigua, con un enfoque en los distritos mineros de Riotinto y Aznalcóllar en la península ibérica. Describe los sistemas extractivos romanos, los procesos metalúrgicos como la copelación para la plata, y estima la producción y contaminación resultante de la minería en la época romana basada en análisis de núcleos de hielo.
Media 2020 - The Future of the Media Industry (FR)MediaSpecs
Dans l’aire de la révolution numérique, nous avons voulu savoir ce que l’avenir nous réservait avec le supplément « Media 2020 ». 30 leaders de l'industrie média donnent leur vision de la publicité et des médias en 2020. Des visions parfois surprenantes, parfois conflictuelles, parfois contradictoires. Mais qui donnent à réfléchir.
Le cahier a été créé en collaboration avec Roularta Media et est apparu dans le Trends (N/F) le 3 décembre 2015.
Media 2020 - The Future of the Media Industry (NL)MediaSpecs
Midden in de digitale omwenteling hebben we met het dossier ‘Media 2020’ een blik op de toekomst gericht. 30 industry leaders geven hun visie over de reclame- en media-industrie in 2020. Soms verrassend, soms confronterend, soms tegenstrijdig. Maar stuk voor stuk ‘food for thought’.
Het dossier is ontstaan in samenwerking met Roularta Media en is verschenen in Trends (N/F) op 3 december 2015.
Media Markt is the largest consumer electronics retailer in Europe, operating over 1000 stores across 14 countries since 1979. In Belgium, Media Markt has 24 stores and a successful web shop launched in 2013. The document discusses Media Markt's omni-channel strategy to enhance the customer experience, including electronic shelf labels for real-time pricing, online ordering with in-store pickup, services offered both online and in physical stores, and using tablets in stores. The conclusion is that an omni-channel approach delivers more value for customers by creating a seamless shopping experience across channels.
Hugues Rey Digital Channel Management 2009 SolvayHugues Rey
Hugues Rey is a Belgian digital strategy expert with over 17 years of experience. He is currently the Chief Strategy Officer at MediaBrands Brussels. Rey has lectured widely at conferences on digital topics. He has held leadership roles in several industry organizations and has an MBA from Université Libre de Bruxelles. Digital channels in Belgium are dominated by social media, with the majority of internet time spent on sites like Facebook. E-commerce in Belgium has grown significantly in recent years but still lags other countries. Channel management involves defining goals, policies, and sales programs for each digital channel to most effectively reach customers.
1) Prince is a flagship biscuit brand of Mondelez International, holding the number 1 spot in the French biscuit market with 10% share. It has 54% household penetration and 98% awareness among 7-14 year olds.
2) The document proposes a new "Back to Childhood" product line for Prince biscuits that targets adults who had the biscuits in their childhood. It would include a new mango-chocolate flavor biscuit and nostalgia-focused packaging and marketing.
3) A timeline is outlined for the concept development, testing, marketing campaign creation, and product launch between 2017-2018. Partnerships would be formed and various online and offline promotional activities carried out.
De Standaard launched a new news app with three channels: latest news, daily highlights, and custom topics. The Newsmonkey website will begin publishing in French. Vogue Men and a healthcare magazine for specialized medicine were introduced. Roularta is offering some magazines for free through taxi apps. Roularta also invested in big data for targeted ads. Fashionchick shopping platform will launch in Belgium. Five new mobile ad formats were introduced. YouTube Gaming will launch in the US and UK. IAB updated digital ad standards. New advertising spaces were introduced at Brussels Airport. Radio X will be available via DAB+. Studio 100 TV and Njam! cooking channel joined SBS Belgium. Plans were announced to launch two
The document outlines the marketing plan for a new financial product called the FingerCard, which will replace credit and debit cards. It discusses initial market research, an advertising campaign including ads on radio, internet, print, and television, and an AIDA model to grab attention and create desire for the product. The goal of the marketing plan and ad campaign is to gain 4.5 billion euros in profits with 900 million euros invested in advertising.
The document is about Flanders Investment & Trade (FIT), a Belgian agency that promotes international business and investment. It summarizes FIT's services in helping Flemish companies connect with overseas partners and supporting foreign companies that want to establish operations in Flanders. The rest of the document lists Belgian food companies that FIT represents at the SIAL trade show in Paris, along with details about each company and their products.
Eivind Thomsen presented on paywalls and charging for news content. Some key points:
1) Schibsted has transitioned from newspapers and books in Norway to a leading European media group with strong online traffic and revenues. It has pioneered approaches to online publishing.
2) Schibsted's online activities now represent 30% of revenues and 53% of EBITA, with classifieds being a major revenue driver. It has a unique position with strong online traffic.
3) Successful online news businesses need multiple revenue streams to sustain high-quality journalism, including various forms of payments, subscriptions, advertising and services. Packaging content for mobile is important to drive willingness to pay.
This document provides an overview of innovations in media and news from March-April 2015. It summarizes new platforms, partnerships, and advertising formats across different media sectors including newspapers, magazines, digital, outdoor, radio, television, and cinema. Some key points include the launch of a content sharing platform between major European newspapers, the use of 3D and augmented reality advertising, partnerships between LinkedIn and Lynda.com and between Belgian media groups for disaster relief, and campaigns linking brands to the movie Fifty Shades of Grey.
Flanders Investment and Trade (FIT) provides assistance to foreign companies looking to invest in Flanders, which is one of Europe's most prosperous economies. FIT offers free services including site selection assistance, introductions to decision-makers, and help integrating into the local community. Flanders has a strong focus on seven key industries and has world-leading companies in sectors like automotive, ICT, and life sciences. The ICT sector in particular employs over 60,000 people and has strengths in areas like nanotechnology, smart cards, telecommunications, and software. Flanders also has four strategic research centers and the Flemish agency for Innovation by Science and Technology that support innovation.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Este documento presenta una descripción general de los componentes clave de un sistema de información, incluyendo datos de entrada, procesamiento de información, salida de información y retroalimentación. También describe el papel fundamental del agente humano en la transformación de datos e información para resolver problemas.
ECONOMIA EXTRACTIVA Y SOSTENIBILIDAD: EL CASO DE LA MINERÍA EN ROMAEnrique García Vargas
Este documento resume la economía extractiva y la minería en la Roma antigua, con un enfoque en los distritos mineros de Riotinto y Aznalcóllar en la península ibérica. Describe los sistemas extractivos romanos, los procesos metalúrgicos como la copelación para la plata, y estima la producción y contaminación resultante de la minería en la época romana basada en análisis de núcleos de hielo.
Media 2020 - The Future of the Media Industry (FR)MediaSpecs
Dans l’aire de la révolution numérique, nous avons voulu savoir ce que l’avenir nous réservait avec le supplément « Media 2020 ». 30 leaders de l'industrie média donnent leur vision de la publicité et des médias en 2020. Des visions parfois surprenantes, parfois conflictuelles, parfois contradictoires. Mais qui donnent à réfléchir.
Le cahier a été créé en collaboration avec Roularta Media et est apparu dans le Trends (N/F) le 3 décembre 2015.
Media 2020 - The Future of the Media Industry (NL)MediaSpecs
Midden in de digitale omwenteling hebben we met het dossier ‘Media 2020’ een blik op de toekomst gericht. 30 industry leaders geven hun visie over de reclame- en media-industrie in 2020. Soms verrassend, soms confronterend, soms tegenstrijdig. Maar stuk voor stuk ‘food for thought’.
Het dossier is ontstaan in samenwerking met Roularta Media en is verschenen in Trends (N/F) op 3 december 2015.
Media Markt is the largest consumer electronics retailer in Europe, operating over 1000 stores across 14 countries since 1979. In Belgium, Media Markt has 24 stores and a successful web shop launched in 2013. The document discusses Media Markt's omni-channel strategy to enhance the customer experience, including electronic shelf labels for real-time pricing, online ordering with in-store pickup, services offered both online and in physical stores, and using tablets in stores. The conclusion is that an omni-channel approach delivers more value for customers by creating a seamless shopping experience across channels.
Hugues Rey Digital Channel Management 2009 SolvayHugues Rey
Hugues Rey is a Belgian digital strategy expert with over 17 years of experience. He is currently the Chief Strategy Officer at MediaBrands Brussels. Rey has lectured widely at conferences on digital topics. He has held leadership roles in several industry organizations and has an MBA from Université Libre de Bruxelles. Digital channels in Belgium are dominated by social media, with the majority of internet time spent on sites like Facebook. E-commerce in Belgium has grown significantly in recent years but still lags other countries. Channel management involves defining goals, policies, and sales programs for each digital channel to most effectively reach customers.
1) Prince is a flagship biscuit brand of Mondelez International, holding the number 1 spot in the French biscuit market with 10% share. It has 54% household penetration and 98% awareness among 7-14 year olds.
2) The document proposes a new "Back to Childhood" product line for Prince biscuits that targets adults who had the biscuits in their childhood. It would include a new mango-chocolate flavor biscuit and nostalgia-focused packaging and marketing.
3) A timeline is outlined for the concept development, testing, marketing campaign creation, and product launch between 2017-2018. Partnerships would be formed and various online and offline promotional activities carried out.
De Standaard launched a new news app with three channels: latest news, daily highlights, and custom topics. The Newsmonkey website will begin publishing in French. Vogue Men and a healthcare magazine for specialized medicine were introduced. Roularta is offering some magazines for free through taxi apps. Roularta also invested in big data for targeted ads. Fashionchick shopping platform will launch in Belgium. Five new mobile ad formats were introduced. YouTube Gaming will launch in the US and UK. IAB updated digital ad standards. New advertising spaces were introduced at Brussels Airport. Radio X will be available via DAB+. Studio 100 TV and Njam! cooking channel joined SBS Belgium. Plans were announced to launch two
The document outlines the marketing plan for a new financial product called the FingerCard, which will replace credit and debit cards. It discusses initial market research, an advertising campaign including ads on radio, internet, print, and television, and an AIDA model to grab attention and create desire for the product. The goal of the marketing plan and ad campaign is to gain 4.5 billion euros in profits with 900 million euros invested in advertising.
The document is about Flanders Investment & Trade (FIT), a Belgian agency that promotes international business and investment. It summarizes FIT's services in helping Flemish companies connect with overseas partners and supporting foreign companies that want to establish operations in Flanders. The rest of the document lists Belgian food companies that FIT represents at the SIAL trade show in Paris, along with details about each company and their products.
Eivind Thomsen presented on paywalls and charging for news content. Some key points:
1) Schibsted has transitioned from newspapers and books in Norway to a leading European media group with strong online traffic and revenues. It has pioneered approaches to online publishing.
2) Schibsted's online activities now represent 30% of revenues and 53% of EBITA, with classifieds being a major revenue driver. It has a unique position with strong online traffic.
3) Successful online news businesses need multiple revenue streams to sustain high-quality journalism, including various forms of payments, subscriptions, advertising and services. Packaging content for mobile is important to drive willingness to pay.
This document provides an overview of innovations in media and news from March-April 2015. It summarizes new platforms, partnerships, and advertising formats across different media sectors including newspapers, magazines, digital, outdoor, radio, television, and cinema. Some key points include the launch of a content sharing platform between major European newspapers, the use of 3D and augmented reality advertising, partnerships between LinkedIn and Lynda.com and between Belgian media groups for disaster relief, and campaigns linking brands to the movie Fifty Shades of Grey.
Flanders Investment and Trade (FIT) provides assistance to foreign companies looking to invest in Flanders, which is one of Europe's most prosperous economies. FIT offers free services including site selection assistance, introductions to decision-makers, and help integrating into the local community. Flanders has a strong focus on seven key industries and has world-leading companies in sectors like automotive, ICT, and life sciences. The ICT sector in particular employs over 60,000 people and has strengths in areas like nanotechnology, smart cards, telecommunications, and software. Flanders also has four strategic research centers and the Flemish agency for Innovation by Science and Technology that support innovation.
Similar to MediaSpecs Database Overview March 2015 (9)
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
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Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. What's in?
• The way of classifying
• For each type of medium:
– Top 20
– Total number of titles and sales houses
– Chart with a summary of the total # titles and sales houses
• Global summary: titles – sales houses (on 3/2015)
• Recently launched & stopped: period 9/2014 – 3/2015
3. What’s what?
• 1 Title = 1 active product
– Medium (Le Soir)
– Related cross-media products (Lesoir.be, Le Soir Newsletter …)
– Packages (PNU Dailies)
• Classification: based on ‘Type of Medium’
• Type of Medium = combination of several sub-classes
5. Classification
• Digital
– Websites
– E-News
– On-line newspaper
– On-line magazine
– On-line trade press
– On-line classifieds
– On-line radio
– On-line TV
– Blogs
– Portals
– Social network advertising
– Webinar
– Video platform
– Webcards
– Music streaming service
• Mobile & Apps
(Smartphones, tablets,…)
• Direct Marketing:
– Direct Marketing (addresses)
– Direct Marketing (e-mail
marketing)
6. Classification
• Out-of-Home
• Radio
– Radio – Local / Regional
– Radio – National
– Radio – National Network
with regional advertising
• Television
– TV – Local
– TV – National
– TV – Thematic Networks
– Teletext
10. Trade Press
Sales House # Titles
1. Professional Media Group (PMG) 27
2. RMN (Reflexion Medical Network) 12
3. Rekad 11
4. MMMBusiness Media 10
5. Boerenbond Media-Service 9
6. Centrale Vokaregie 9
7. Evolution Media Group 9
8. FCO Media 9
9. Trevi 9
10. Confédération Construction (Finition) 8
11. Kluwer Regie 8
12. Louwers Mediagroep bvba 8
13. Omicron 7
14. Charlie Mike 6
15. EMG (Editing Media Group) 6
16. Larcier 6
17. Maison Moderne Media Sales 6
18. Propaganda 6
19. Tenacs Publishing & Communication 6
20. Agora Press 5
# Sales Houses: 260
# Titles: 527
0
5
10
15
20
25
30
1 26 51 76 101 126 151 176 201 226 251
# Titles
# Sales Houses
11. Television
Sales House # Titles
1. IP Belgium (IP TV) 24
2. Transfer 14
3. Média13 sprl 11
4. Regionale TV Media (RTVM) 11
5. SBS Belgium 9
6. RMB TV 6
7. MEDIALAAN TV 5
8. Sanoma 4
9. CMTelecom (ex Paratel/MobileWe 3
10. IP Luxembourg 3
11. Roularta Media (Zellik) 3
12. Transport Media 3
13. Triade Media 3
14. VAR 3
15. Lint Media 2
16. Stories TV 2
17. TV Limburg 2
18. MENT Media 1
19. Actua-TV 1
20. Big Media Group 1
# Sales Houses: 31
# Titles: 122
0
5
10
15
20
25
1 6 11 16 21 26 31
# Titles
# Sales Houses
12. Radio
Sales House # Titles
1. IP Belgium (IP Radio) 96
2. IPMAdvertising 23
3. Vlacora 21
4. CFMnv 19
5. Sanoma 14
6. City Music 7
7. MEDIALAAN Radio 6
8. Randstad FM 5
9. VAR 5
10. IP Luxembourg 4
11. Media.concept GmbH 3
12. FMGoud VZW 2
13. Radio FG Belgium 2
14. Vrije Private Omroepvereniging Land van W 2
15. Airtime bvba 1
16. AraBel SA 1
17. Avrenim 1
18. Bingo VZW 1
19. Brasschaatse Radio Omroep VZW 1
20. Cercle Ben Gourion 1
# Sales Houses: 45
# Titles: 240
0
20
40
60
80
100
120
1 11 21 31 41
# Titles
# Sales Houses
13. Digital
Sales House # Titles
1. Pebble Media 119
2. HiMedia Belgium 111
3. Rossel Advertising Online 58
4. Professional Media Group (PMG) 56
5. Skynet Advertising 55
6. Mediahuis Connect 44
7. Sanoma 38
8. L'Avenir Advertising 37
9. Corelio Connect Regional 36
10. Gicom 22
11. Jobat Media 19
12. Think Media Digital 19
13. Roularta Media Online 17
14. Maison Moderne Media Sales 15
15. Trevi 15
16. Trustmedia 15
17. Stepstone 14
18. de Persgroep Advertising Digital 13
19. IP Belgium (New Media) 13
20. Kluwer Regie 13
# Sales Houses: 350
# Titles: 1.448
0
20
40
60
80
100
120
1 31 61 91 121 151 181 211 241 271 301 331
# Titles
# Sales Houses
14. Mobile & Apps (Smartphones, Tablets,…)
Sales House # Titles
1. HiMedia Belgium 60
2. Skynet Advertising 16
3. Rossel Advertising Online 15
4. Sanoma 14
5. Mediahuis Connect 12
6. Pebble Media 12
7. RMN (Reflexion Medical Network) 10
8. WeldonMagazines (ex Focus²) 8
9. Roularta Media Online 7
10. de Persgroep Advertising Digital 6
11. IP Luxembourg 6
12. IPMAdvertising 6
13. Rossel Advertising 6
14. Trustmedia 6
15. Maison Moderne Media Sales 5
16. de Persgroep Advertising Dailies 4
17. Régie.lu 3
18. Gicom 2
19. IP Belgium (IP Press) 2
20. IP Belgium (New Media) 2
# Sales Houses: 50
# Titles: 237
0
10
20
30
40
50
60
1 11 21 31 41
# Titles
# Sales Houses