This document describes some common design elements and conventions used in magazine mastheads and covers. These include using bold text and catchy phrases to grab readers' attention at the top of the magazine. It also discusses using prominent images of celebrities on the cover in direct address to readers. However, this particular magazine breaks from some conventions by using a gray background for the cover image rather than the typical white or black, and not incorporating the featured artist's name into the article title.

2. Bold stand out Masthead at
the top to grab the attention
of the passer by.
Lures/ cover lines
They get the readers attention and will
carry on into the magazine so it makes
the reader/shopper want to know what
it says in the magazine.
Lead story
(Splash)
Secondary leads/ kickers or
contents and sub headings of other
stories within the magazine
The anchoring image will be
of an A-List rap/hip-hop and
usually will use direct mode
of address.
This anchor goes against the codes
and conventions as the rapper has his
eyes closed in the picture.
The background of the magazines
will usually be either all white or
black to help make the anchor
stand out more.
This magazine again goes against
the codes and conventions as the
background is grey and dirty but the
lighting helps the anchor still stand
out
Pug promotion to catch
the readers eye.

3. The anchoring image will be of an A-List
rap/hip-hop or another celebrity that is
appearing in the magazine and usually
will use direct mode of address.
Vibe tend to have separate
topics mentioned and
highlighted in the contents
List of things and
page numbers of
different stories
that feature in the
magazine
Highlighted words
and topics to grab
attention towards
them
The background would usually be blank
but this magazine goes against it and
actually uses a real picture as the
background
Wob – white text on different
coloured background

4. Large anchoring
image of the a-list
star that features in
the article to the
right of it, usually
direct mode of
address but Vibe
have gone against
that below
Typical image on the left, text on
the right
Artists name or something
linked such as initials are
incorporated into the title of
the article written about
them e.g. J, WK, (T.I.)ME.
But again vibe choose not to
follow this norm.
A Drop cap, a large
starting letter in the
article
Colours match the
picture e.g. black and
gold (above)
Red house colours of the
source
All text has a small alley between the
usually two paragraphs
Block quote