The document outlines a marketing plan for a new line of wireless speakers called Jam Touch. It discusses producing a video advertisement to showcase the speakers' key features of being wire-free and having a long Bluetooth range and high quality sound. The target audience is described as children aged 10-17 and adults aged 17+ who watch TV between 5-9pm, primarily on the Sky 1 channel. A budget of £5000 is requested to film and edit the video advert over 4 days. Contingency plans are also mentioned in case of bad weather or an actor becoming ill or injured during outdoor filming.

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JAM TOUCH
Wireless Audio

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Jam Touch
 The premise of our pitch is to advertise a new line of wireless
speakers, the jam touch
 This advertisement will be done all in video format, we are going to
edit the footage with
 Our intention with this advertisement is to first of all sell our product
(Jam Touch). But also to showcase how good they are and the quality
of them.

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Storyboard

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USP
The unique selling points of the jam touch wireless speakers are:
 No wires - there are no wires to deal with, unlike wireless speakers
you don’t have to untangle the wires.
 Range - due to a strong Bluetooth connection you can move the
phone that is connected 200 feet away from the speaker.
 Great quality - the quality of the sound remains good no matter how
far the phone is from the speaker

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Production Requirements
 The first thing that we need to do is get a camera, a tripod, a
microphone and some headphones.
 Next we need an actor to act in the advert.
 Next we need a computer with editing software on it.
This whole process of filming and editing the advert will take up to 4
days.

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Broadcasting
The advert should mostly be shown between 17:00 and 21:00, this is
because our target audience watches TV between this time. The channel
that our advert should primarily be shown on is sky 1, this is because
our target audience watches this channel the most.
We will also be sponsoring TV programs that are popular with our target
audience, this is so that when they see their favorite TV program they
associate it with our product.

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Design
The jam touch is very simple to control;
 To turn the volume up or down you simply twist the body
 To change tracks you gently tap the top of the speaker
 To pause a track you touch the pause button on top of the speaker
 To turn the speaker off you touch the off bottom the speaker

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Target Audience
 Our target audience are children between the ages of 10 and 17 and
adults from 17+.
 Our target audience watches TV between 17:00 and 21:00
 Our target audience primarily watches sky 1.

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Cost
The amount of money we need is about £5000 in total this is to buy the
equipment that we need.

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Contingency plan
 We are filming our advert outside, this could cause problems because
we have to depend on the weather to be nice. If the weather is not nice
we might have to reschedule our filming day.
 Another reason we may have to reschedule our filming day is if one
of our actors ill or injured

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Thanks for watching