BTEC Unit 30 Task 5

1. Mobile Phone
Satveer Kaur

2. Outline
❏ I plan to produce a 30 second television advertisement for
the Nexus mobile phone.
❏ The medium is simply going to be a video which will be
shown on TV and Internet such as YouTube.
❏ My intention is to present a very good quality phone
compared to other company phones that exist in the
technology field.

3. Storyboards
Anti-Realist

4. Contingency Plan
Issues
A. Weather:It may be too bright meaning that there could be unwanted light being reflected in areas we
do not want it to be in. Also it may even be a rainy day instead, thus the equipment might be
damaged.
B. Unwell Cast
Preventing Issues
1. To prevent both the issues from occuring me and my group would need to reschedule to film
another day.
2. Also we will inform the cast/crew to ensure they are available on a particular day, suitable for all of
us.
3. A further point is that we could film inside rather than outside.

5. Requirements of Production
Location
Equipment
Camera, Tripod,
Microphone,
Phone and
Earphones
Cast
Me and Daniel
Timescale
2 Days
Crew
Reece(Camera
Operator)
Basra(Director)

6. Cost
We will be investing £920 and the money will be split in half. One half will go to
producing the advert, and the second half is for the equipment as well as the time
of the advert to be aired.
Benefits
➔The product will be sold for £250
➔Time shown will be at 6pm as the target audience are likely to be with their
family.

7. Target Audience
➢ Teenagers and young adults, so the age range is from 15-24
➢ They are predominately going to be white and arabian people of
both genders.
Appeals and Needs;
● Battery Life
● Memory

8. Unique Selling Point (USP)
❖ Clear, Loud Speakers at front
❖ 64GB
❖ High definition Camera
❖ Reasonable Cost

9. Thank You