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Mobile Phone
By Daniel Johnson
Outline
 I plan to produce a 30 second television advertisement for a mobile phone.
 Our message that we are trying to get across to our audience is that our
product is better quality than other phones that are already existing.
Storyboard
Contingency Plan
 There are many issues that may occur. These include:
1. Weather: It may rain on the day that we want to record, therefore the
equipment may get damaged by the rain. Also it can be too bright which can
bring unwanted reflecting light into the shot which will make it look bad.
2. Cast Member is Unwell
 To prevent these issues from occurring, me and my group will have to schedule
another day for us to record the shots as a back up plan. We will also need to
inform the cast and crew about when we will meet and record.
Backup Storyboard
Production Requirements
1) Location will be
Robert Clack/
House
2) Cast- Me and
Satveer
3) Crew- Reece as
camera operator
Basra as director
4) Equipment-
Camera, Tripod,
Microphone,
Phone and
Earphones
Timescale- 2 days
Costs
 The costs of producing the advert will be roughly around £920
This can be split in half, with the first being producing the advert and the
second being the equipment and the time of the advert.
Target Audience
 Our target audience is aimed at teenagers and young adults between 15-24.
Also the place where will sell this product is West London.
What appeals to the target audience:
1. Color
2. 128GB
These were the most popular when people were given our questionnaire.
USP
 Front working Speakers
 Memory
 High definition camera.
Thank You!

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Pitch for media

  • 2. Outline  I plan to produce a 30 second television advertisement for a mobile phone.  Our message that we are trying to get across to our audience is that our product is better quality than other phones that are already existing.
  • 4. Contingency Plan  There are many issues that may occur. These include: 1. Weather: It may rain on the day that we want to record, therefore the equipment may get damaged by the rain. Also it can be too bright which can bring unwanted reflecting light into the shot which will make it look bad. 2. Cast Member is Unwell  To prevent these issues from occurring, me and my group will have to schedule another day for us to record the shots as a back up plan. We will also need to inform the cast and crew about when we will meet and record.
  • 6. Production Requirements 1) Location will be Robert Clack/ House 2) Cast- Me and Satveer 3) Crew- Reece as camera operator Basra as director 4) Equipment- Camera, Tripod, Microphone, Phone and Earphones Timescale- 2 days
  • 7. Costs  The costs of producing the advert will be roughly around £920 This can be split in half, with the first being producing the advert and the second being the equipment and the time of the advert.
  • 8. Target Audience  Our target audience is aimed at teenagers and young adults between 15-24. Also the place where will sell this product is West London. What appeals to the target audience: 1. Color 2. 128GB These were the most popular when people were given our questionnaire.
  • 9. USP  Front working Speakers  Memory  High definition camera.