The document outlines a plan for a 30-second television advertisement for a mobile phone. It discusses contingencies for issues like bad weather, an unwell cast member, and includes a backup storyboard. It also details production requirements like the location, cast, crew and equipment needed over a 2 day timescale. Costs are estimated at £920 split between production and equipment. The target audience is teenagers and young adults aged 15-24 in West London, with color and memory appealing most. Unique selling points of the phone include front-facing speakers, memory size, and camera quality.

1. Mobile Phone
By Daniel Johnson

2. Outline
 I plan to produce a 30 second television advertisement for a mobile phone.
 Our message that we are trying to get across to our audience is that our
product is better quality than other phones that are already existing.

3. Storyboard

4. Contingency Plan
 There are many issues that may occur. These include:
1. Weather: It may rain on the day that we want to record, therefore the
equipment may get damaged by the rain. Also it can be too bright which can
bring unwanted reflecting light into the shot which will make it look bad.
2. Cast Member is Unwell
 To prevent these issues from occurring, me and my group will have to schedule
another day for us to record the shots as a back up plan. We will also need to
inform the cast and crew about when we will meet and record.

5. Backup Storyboard

6. Production Requirements
1) Location will be
Robert Clack/
House
2) Cast- Me and
Satveer
3) Crew- Reece as
camera operator
Basra as director
4) Equipment-
Camera, Tripod,
Microphone,
Phone and
Earphones
Timescale- 2 days

7. Costs
 The costs of producing the advert will be roughly around £920
This can be split in half, with the first being producing the advert and the
second being the equipment and the time of the advert.

8. Target Audience
 Our target audience is aimed at teenagers and young adults between 15-24.
Also the place where will sell this product is West London.
What appeals to the target audience:
1. Color
2. 128GB
These were the most popular when people were given our questionnaire.

9. USP
 Front working Speakers
 Memory
 High definition camera.

10. Thank You!