This document provides demographic and psychographic information about a target audience as well as summaries of several television shows and dramas. Demographically, the target is of unspecified age, gender, occupation, income, marital status, and parental status. Psychographically, they are described as "STRUGGLERS" who can relate to shows like "Drifters". Summaries are then provided for dramas including "Hollyoaks Later", "Misfits", and "Marvel Agents of S.H.I.E.L.D.". The document also includes Channel 4's remit and obligations to produce diverse, innovative programming that appeals to a culturally diverse society.

1. Demo+Psychographics
Demographic
• Age:
• Gender:
• Occupation:
• Income:
• Marital Status:
• Presence of Children:
Psychographic

2. DRAMA – Doctor Who
Press Release: http://www.bbc.co.uk/pressoffice/pressreleases/stories/2011/04_april/05/doctorwho.shtml
<img alt="" src="/images/stories/2011/Doctor Who Cast.jpg" style="width: 658px; height: 370px;" />In just a few
weeks, "Doctor Who" will return in a brand new season on BBC America, in addition to its traditional home on the BBC.
As the premiere date of Saturday, April 23 creeps up on us, the BBC has released synopsis for the first two episodes.
There are definitely SPOILERS AHEAD! So if you want to go in cold, you might want to stop reading now.
Episode 1: The Impossible Astronaut
Four envelopes, numbered 2, 3 and 4, each containing a date, time and map reference, unsigned, but TARDIS blue. Who
sent them? And who received the missing number one? This strange summons reunites the Doctor (Matt Smith), Amy
(Karen Gillan), Rory (Arthur Darvill) and River Song (Alex Kingston) in the middle of the Utah desert and unveils a terrible
secret the Doctor's friends must never reveal to him.
Placing his life entirely in their hands, the Doctor agrees to search for the recipient of the fourth envelope – just who is
Canton Everett Delaware the Third? And what is the relevance of their only other clue: 'Space 1969'? Their quest lands
them – quite literally – in the Oval Office, where they are enlisted by President Nixon himself to assist enigmatic formerFBI agent Canton, in saving a terrified little girl from a mysterious spaceman.
Episode 2: Day of the Moon
The Doctor is locked in the perfect prison. Amy, Rory and River Song are being hunted down across America by the FBI.
With the help of new friend and FBI-insider, Canton Everett Delaware the Third, our heroes are reunited to share their
discoveries, if not their memories. For the world is occupied by an alien force who control humanity through post-hypnotic
suggestion and no one can be trusted. Aided by President Nixon and Neil Armstrong's foot, the Doctor must mount a
revolution to drive out the enemy and rescue the missing little girl. No-one knows why they took her. Or why they have
kidnapped Amy Pond…

3. DRAMA – Ripper Street
Press Release: http://www.hometheaterforum.com/topic/321732-bbc-pressrelease-ripper-street-blu-ray-dvd/
Haunted by the failure to catch London’s most evil killer, Jack the
Ripper, Inspector Edmund Reid now heads up the notorious H Division – the
toughest police district in London’s East End. Charged with keeping order in the
blood-stained streets of Whitechapel, Reid and his men find themselves fighting
to uphold justice and the rule of law; but always in the background lurks the fear
of the Ripper – is he back for another reign of terror? As imitators emerge and
feral gangs terrorize, Reid and his team are further drawn into the criminal
underbelly of Victorian London - and their vigilance must be swift to stop those
that threaten the calm of the city

4. DRAMA – Torchwood
http://news.thedoctorwhosite.co.uk/torchwood-miracle-day-press-release/
Torchwood: Miracle Day is the fourth series of the British science fiction
television series Torchwood, a spin-off from the long-running show Doctor
Who.[3] In contrast to the first three series, which were produced by the BBC, the
fourth series is a British-American co-production involving the BBC's drama
production house BBC Cymru Wales for BBC Worldwide and the U.S. premium
network Starz. It was broadcast in ten episodes beginning 8 July 2011 (U.S.) and
14 July 2011 (UK).[4][5]
The central plot of Miracle Day is that suddenly no one on Earth can die, which
incites increasingly troublesome legislative changes around the world as the
global population soars.[3] In addition to a number of new American cast
members and guest actors, showrunner Russell T Davies recruited several
American television writers to write for Miracle Day, including Jane
Espenson, John Shiban and Doris Egan. British writer John Fay also returned to
write for the series, under Davies as head writer.[6] Production was partially
divided along trans-Atlantic lines, with Kelly Manners producing in the US, and
Brian Minchin in the UK.[7] The majority of the filming took place in Los
Angeles, California, with two weeks' additional shooting in Wales.[8]

5. Remit
• http://www.bbc.co.uk/bbctrust/assets/files/p
df/about/how_we_govern/purpose_remits/n
ations.pdf

6. E4
o
o
o
o
o
Made In Chelsea
Hollyoaks
New Girl
Drifters
How I Met Your
Mother
o The Big Bang Theory
o Suburgatory
E4 is a channel which is aimed
at young people and
teenagers, they air a range of
different shows but they are
mostly aimed at teenagers, it
could be aimed at aspirers and
mainstreamers and strugglers.
This is proven by the types of
programmes they air on this
channel.

7. Demo+Psychographics
Demographic
• Age:
• Gender:
• Occupation:
• Income:
• Marital Status:
• Presence of Children:
Psychographic
• STRUGGLERS – shows like
‘Drifters’ Can relate to
them.

8. DRAMA – Hollyoaks Later
http://www.atvtoday.co.uk/45257-hollyoaks/
Hollyoaks Later (originally Late Night Hollyoaks[1]) is a British
television spin-off of the Channel 4 television series Hollyoaks. The
series began in 2008 and since then has become an annual event for
the soap. The series returns every September and takes place over
five consecutive nights on E4. As the title suggests, the late night
series allows for more sexual content, ' edgier ' storylines and
stronger language.

9. DRAMA – Misfits
Press Release: http://www.socialmediaportal.com/PressReleases/2011/06/HuluExclusively-Premieres-Misfits-The-Booth-at-the-End-and-Whites-.aspx
Nathan, Kelly, Simon, Alisha and Curtis were expecting their community service to
be boring. However after a freak thunderstorm they discover that it is anything
but dull. Bestowed with strange powers, the five very different teens realize they
have a lot more to worry about than just picking up litter, especially as they
discover that they are not the only ones who have been given strange powers.
Secrets will be revealed, feelings brought to the surface and relationships formed
and broken. But hey, its only 12 weeks of community service; what's the worst
that could happen?

10. DRAMA – Marvel Agents of S.H.I.E.L.D
Press Release: http://aosfans.com/agents-of-shield-press-release-forepisode-1x06-fzzt/
"In the premiere episode, 'Pilot,' it's just after the battle of New
York, and now that the existence of super heroes and aliens has
become public knowledge, the world is trying to come to grips with this
new reality. Agent Phil Coulson is back in action and has his eye on a
mysterious group called the Rising Tide. In order to track this
unseen, unknown enemy, he has assembled a small, highly select group
of Agents from the worldwide law-enforcement organization known as
S.H.I.E.L.D. (Strategic Homeland Intervention Enforcement and Logistics
Division). The group's first assignment together as a team finds them
trying to track down an ordinary man who has gained extraordinary
powers. Powers that could have devastating consequences."

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Channel 4's Remit
Channel 4's primary purpose is the fulfilment of its public service remit, which is defined in the 2003 Communications Act.
This states that "the public service remit for Channel 4 is the provision of a broad range of high quality and diverse
programming which, in particular:
(a) demonstrates innovation, experiment and creativity in the form and content of programmes;
(b) appeals to the tastes and interests of a culturally diverse society;
(c) makes a significant contribution to meeting the need for the licensed public service channels to include programmes of
an educational nature and other programmes of educative value; and
(d) exhibits a distinctive character."
The remit was updated by the 2010 Digital Economy Act, which, in addition to the above, requires Channel 4 to participate in
a broader range of activities.
The Digital Economy Act 2010 requires Channel 4 to participate in:
the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and
interests of a culturally diverse society;
the making of high quality films intended to be shown to the general public at the cinema in the United Kingdom;
the broadcasting and distribution of such content and films;
the making of relevant media content that consists of news and current affairs;
the making of relevant media content that appeals to the tastes and interests of older children and young adults;
the broadcasting or distribution by means of electronic communications networks of feature films that reflect cultural activity
in the United Kingdom (including third party films), and
the broadcasting or distribution of relevant media content by means of a range of different types of electronic
communications networks.
In addition, Channel 4 must also:
promote measures intended to secure that people are well informed and motivated to participate in society in a variety of
ways;
support the development of people with creative talent, in particular people involved in the film industry and at the start of
their careers;
support and stimulate well-informed debate on a wide range of issues, including by providing access to information and views
from around the world and by challenging established views;
promote alternative views and new perspectives, and
provide access to material that is intended to inspire people to make changes in their lives.
Ofcom Licence
Channel 4's licence from Ofcom, in addition to stipulating the need to meet the remit, places certain specific programme
obligations on Channel 4. These establish quotas for programming such as news and current affairs, as well as quotas for
original production, independent production, access services provision, and production in the Nations and Regions.
Schedule 9 arrangements
Schedule 9 of the Communications Act 2003 imposes a number of procedural obligations on Channel 4. In compliance with
these obligations and in pursuit of good corporate governance Channel 4 has developed a set of arrangements, which can be
found below.
The Schedule 9 arrangements have been approved by Ofcom, and Channel 4's compliance with these arrangements is
audited on an annual basis by Deloitte.

12. Demo+Psychographics
Demographic
• Age 16-24
• Gender: Female and Male
• Occupation: Student
• Income: Disposable
• Marital Status: Unimportant
• Presence of Children: None
Psychographic
• REFORMERS – Socially aware
and intellectual. Interested in
teen life and struggles and
documentaries.
• EXPLORERS – Value new ideas
and experiences. Independent
documentaries are interesting
to them.
• STRUGGLERS – People who
stay at home and don’t think
for the future. Watch a lot of
television and documentaries
on other people.

13. Dramas on BBC Three
SHERLOCK - http://www.bbc.co.uk/programmes/b018ttws
• Sherlock is a British television crime drama that presents a contemporary update of Sir
Arthur Conan Doyle's Sherlock Holmes detective stories. Created by Steven Moffat and Mark
Gatiss, it stars Benedict Cumberbatch as Sherlock Holmes and Martin Freeman as Doctor
John Watson. Six episodes have been produced, the first three of which aired in 2010. Series
two aired in 2012, and a third series began production in March 2013. The series has been
sold to over 180 territories.
• The show was conceived by Moffat and Gatiss during train journeys to and from the Doctor
Who production base in Cardiff, where they were both writers. They aspired to produce a
modern-day version of Conan Doyle's stories in which Sherlock uses the technologies that are
available to him today in order to help him solve crimes. Credited as co-creators, Moffat and
Gatiss each write one episode per series, with the other written by Stephen Thompson.
Hartswood Films produced the series for the BBC and co-produced it with WGBH Boston for
its Masterpiece anthology series. The series is primarily filmed in Cardiff, although the
production also uses a variety of other locations. North Gower Street in London was used for
exterior shots of Holmes and Watson's 221B Baker Street residence.
•
PRESS RELEASE:
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2010/07_july/12/sherlock.shtml

14. Dramas on BBC Three
BEING HUMAN –
Being Human is a British supernatural drama television series. It was created and written by Toby
Whithouse for broadcast on BBC Three.[1] The show blends elements of flatshare comedy and
horror drama. It originally starred Lenora Crichlow as Annie Sawyer (a ghost), Russell Tovey as
George Sands (a werewolf) and Aidan Turner as John Mitchell (a vampire) — all of whom were
sharing accommodation and attempting as best as they can to live a "normal" life and blend in
with the ordinary humans around them. In the third series, Sinead Keenan became part of the
main cast as Nina Pickering (a werewolf). In the fourth series the ensemble was joined by Michael
Socha as Tom McNair (a werewolf) and Damien Molony as Hal Yorke (a vampire).[2] The fifth
series added Kate Bracken as Alex Miller (a ghost).[3] The first two seasons were set in
Totterdown, Bristol, and the third season onwards relocated to Barry, Wales.[4][5]
PRESS RELEASE:
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2011/01_january/07/being_human.sht
ml

15. Dramas on BBC Three
IN THE FLESH–
• In the Flesh is a three-part BBC supernatural drama series which began airing on BBC Three
on 17 March 2013. The show was created and written by Dominic Mitchell.[1] It is set after
"The Rising", this show's take on a zombie apocalypse, and focuses on re-animated teenager
Kieren Walker as he comes back into the local community.
• A second, extended series of the show has been commissioned, to be broadcast in 2014.[2][3]
As yet, it is unknown how many episodes the new series will comprise, but it is believed it
will be five or six.
PRESS RELEASE:
http://www.bbc.co.uk/mediacentre/mediapacks/intheflesh/

16. Service remit
The remit of BBC Three is to bring younger audiences to high-quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring
new UK talent. The channel should use the full range of digital platforms to deliver its content and to build an interactive relationship with its audience.
Delivering the BBC's purposes in 2009/2010
BBC Three will continue to contribute towards the delivery of the BBC's public purposes in the range of ways set out in its service licence. Key developments in the
way in which the service will contribute to each purpose are outlined below. These are designed to address the priorities identified by the BBC Trust, future-proof the
delivery of the purposes, and address perceived gaps in delivery in line with strategies in the BBC's purpose plans.
^ Back to top
Key developments
1 Stimulating creativity and cultural excellence
•Priority: This year the channel will place particular emphasis on addressing the BBC's priorities through its support for new talent and its investment in fresh and new
risk-taking ideas. For example, BBC Three will continue to cement its reputation as the UK's leading digital channel for new comedy talent with a new studio comedy
from the young performance troupe We Are Klang and a new narrative comedy The Gemma Factor. BBC Three will also extend its support for new UK drama with an
emphasis on young talent in the shape of PAs.
•Priority: BBC Three will aim to innovate, experiment and surprise through its factual programming with a range of formats aimed at young viewers. Young Butcher
Of The Year will be the first in a series of contests aimed at exploring the technical and vocational skills of young working Britons, while My Life As An Animal will
provide a fresh way of exploring natural history.
•As part of its dedication to new creative talent, BBC Three will continue its commitment to support new documentary directors through the Fresh strand.
2 Delivering the benefit of emerging communications technologies
•Priority: BBC Three will continue to connect with harder-to-reach younger audiences by using interactive media. The channel will build on recent interactive
successes by enhancing its presence on mobile platforms. BBC Three will reflect the media consumption of its audience by offering a number of multiplatform
initiatives, such as PAs, that draw together major television projects with content online.
•BBC Three will continue to extend its commitment to new talent into the online arena with material from comedy shows like Scallywagga and We Are Klang sitting
alongside comic talent fresh to the BBC in a new online comedy resource.
3 Sustaining citizenship and civil society
•BBC Three plays an important role in supporting the BBC's priority to improve engagement of harder-to-reach sections of the audience with news, current affairs and
topical issues that are relevant to them. The Grown-Up Season will feature a range of programmes that explore the question: at what age should one be treated as a
grown-up? The season will include a documentary on the age young people should be eligible to vote, as well as programmes examining teen pregnancy and the age
of working responsibility.
•60 Seconds will remain the channel's main TV news bulletin and will continue to offer dedicated nightly world news bulletins as well as regular bulletins focusing on
science and technology and the environment. The current affairs strands Born Survivors and Mischief will return and will cover significant public and personal issues
for young viewers, including the war in Afghanistan and the opium trade, knife crime, absentee fathers, food quality and the environment.

17. 4 Promoting education and learning
•Priority: BBC Three will continue to contribute to the BBC's purpose in this area by exploring a range of important and thought-provoking topics through
compelling factual formats, aimed at connecting with younger audiences. In Where Food Comes From, a group of young people will discover the harsh
conditions and hard work that people in the developing world endure in order to provide food for the UK. With a particular focus on the young, Stacey Does
Child Labour will explore how children can be forced into working lives. A new factual format, Virgin Cooks, will seek to engage young people with fresh food
and cooking at home.
5 Reflecting the UK, its nations, regions and communities
•BBC Three will continue to contribute to the BBC's purpose in this area with strong representation of the UK's diversity in a way that connects with young
audiences. For example, music festival coverage will come from across the UK, ranging from Glastonbury and Radio 1's Big Weekend to Scotland's T In The
Park. The successful new talent comedy Scallywagga will also return from Manchester, as will the drama/horror/comedy series Being Human.
•To support the channel's strategy to reflect the diversity in the UK today, two programmes will tackle the area of disability. Otto's Story explores the life of a
teenager with Down's syndrome, while I'm Alive Again follows the story of a young man who has been paralysed and begins rebuilding his life. The MOBO
(Music Of Black Origin) Awards also returns, continuing to showcase a range of on-screen talent from diverse backgrounds.
6 Bringing the UK to the world and the world to the UK
•BBC Three will continue to bring international issues and subject matter to the attention of its audience. The documentary Ben Anderson On The Drugs
Frontline will explore the complex issue of opium production in Afghanistan. The World's Strictest Parents will also return, with each programme exploring a
diverse culture through the eyes of two young British people, and Last Woman Standing will provide anthropological insight into tribes across the world.
^ Back to top
Conditions: BBC purposes and BBC Three commitments
Unless otherwise stated, all commitments are minimum hours and include originations, repeats and acquisitions. All conditions are annual unless otherwise
stated.
Stimulating creativity and cultural excellence
•35 hours of new music and arts programmes
Promoting education and learning
•125 hours of new factual programmes
Sustaining citizenship and civil society
•15 hours of new current affairs programmes
^ Back to top
Statutory commitments
In these commitments, peak time is defined as 19.00-24.00 hours.
The following quotas are agreed with Ofcom and are measured across a calendar year (results being published at bbc.co.uk/annualreport):
•A minimum of 70% of all hours, and 70% of hours in peak time, to be original productions.
And in conjunction with other BBC network television services:
•A minimum of 30% of relevant programme production budgets, representing a minimum of 25% hours of productions by volume, to be spent outside the M25.
•To maintain the current broad range of programmes produced outside the M25, and broad range of different production centres used across the UK.
•A minimum of 25% of qualifying hours across all of the BBC's network and non-network television services are provided by independent producers.
The BBC observes Ofcom's Access Services Code. BBC Three has the following targets:
•A minimum of 90% of qualifying programming hours to have subtitling. Additionally, the BBC aims to subtitle 100% of actual programmes on the channel.
(The relevant 12-month period runs from 1 April.)
•A minimum of 5% of qualifying programme hours to have signing.
(The relevant 12-month period runs from 1 November.)
•A minimum of 10% of qualifying programme hours to have audio description.
(The relevant 12-month period runs from 1 November.)

18. DRAMA – Downton Abbey
http://www.perioddramas.com/articles/downton-abbey-final-casting-pressrelease.php
• ITV's new costume drama series, Downton Abbey, written and created by
Oscar-winning writer Julian Fellowes and made by Carnival Films for ITV
will star Maggie Smith as Violet, Dowager Countess of Grantham, Hugh
Bonneville as Robert, Earl of Grantham and Elizabeth McGovern as
Robert's wife, Cora, Countess of Grantham.
• They will lead an all-star cast, which also includes: Penelope Wilton, Dan
Stevens, Michelle Dockery, Jim Carter, Phyllis Logan, Lesley Nicol, Siobhan
Finneran, Rob James-Collier, Joanne Froggatt and Rose Leslie.
• Set in an Edwardian country house in 1912, Downton Abbey will portray
the lives of the Crawley family and the servants who work for them.

19. DRAMA – Broadchurch
http://tennantnews.blogspot.co.uk/2013/06/broadc
hurch-is-coming-to-bbcamerica.html#!/2013/06/broadchurch-is-coming-tobbc-america.html

20. DRAMA – The Guilty
http://www.theguilty.co.uk/2013/04/04/itvofficially-makes-the-guilty-cast-announcement/

21. Demo+Psychographic
Demographic
•
•
•
•
•
•
Age:
Gender:
Occupation:
Income:
Marital Status:
Presence of Children:
Psychographic

22. Remit