This document provides an overview of the digital landscape in Poland. It discusses Poland's population and economy. Poland has a population of 38 million people and GDP per capita of $16,500. The internet penetration rate in Poland is around 42%, with about 12.8 million internet users. The online advertising market in Poland was worth an estimated 415 million PLN (around 115 million EUR) in 2007, with internet advertising accounting for over 5% of total media ad spending in the country. The document also examines the largest online players and trends in foreign investment in Poland's growing internet sector.
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2008.01 Digital Landscape Poland 2008
1. Digital lanDscape: polanD
DIGITAL LANDSCAPE: POLAND
Polish
internet market accelerates
I edItIon, january 2008
online advertising v e-commerce v Biggest internet players
v Western investors v Market drivers and constraints
2. DIGITAL LANDSCAPE: POLAND
Table of ConTenTs
In brief........................................................................................................................................................................................................................................03
1. Poland at a glance .................................................................................................................................................................................... 04
1.1.Internet.penetration . ..................................................................................................................................................................... 04.
1.2.Internet.users..............................................................................................................................................................................................04.
1.3.Online.advertising..............................................................................................................................................................................04
2. Market overview: biggest players. .............................................................................................................................. 05
2.1.Advertising.bureaus.and.advertising.networks..................................................................................05.
2.2.Biggest.online.players....................................................................................................................................................................06.
2.3.Interactive.advertising.agencies...................................................................................................................................10
3. E-commerce.............................................................................................................................................................................................................12
3.1.Online.auction.platforms..........................................................................................................................................................12.
3.2.Online.shops..................................................................................................................................................................................................12.
3.3.Polish.online.shopper.....................................................................................................................................................................14.
3.4.Threats.and.concerns......................................................................................................................................................................18
4. Market trends in brief...........................................................................................................................................................................19
4.1.New.surge.of.foreign.investments............................................................................................................................19.
4.2.Going.public..................................................................................................................................................................................................21.
4.3.Investment.frenzy.................................................................................................................................................................................21.
4.4.Interesting.facts........................................................................................................................................................................................21
5. Getting started: setting up a company in Poland.............................................................................22
5.1.Types.of.business.activity.........................................................................................................................................................24.
5.2.Tax.and.inspections............................................................................................................................................................................24.
5.3.Competitive.landscape................................................................................................................................................................25
6. Views on Poland...............................................................................................................................................................................................26
7. About Internet Standard ...............................................................................................................................................................28
3. DIGITAL LANDSCAPE: POLAND
In brief
This.first.edition.of.Digital Landscape: Poland.report.is.the.most.comprehensive.study.prepared.by..
a.leading.online.magazine.Internet.Standard..It.gives.a.unique.overview.of.the.Polish.internet.
industry,.showing.major.market.players,.current.and.future.investment.plans,.and.online.adspend.
forecast..Covering.advertising,.e-commerce.as.well.as.ways.of.starting.a.business.in.Poland,.this.
report.is.an.indispensable.study.for.anyone.interested.in.finding.out.more.about.investment.
opportunities.in.the.country..Digital Landscape: Poland.gathers.investors.and.industry.leaders’.
comments.on.the.country’s.development,.providing.a.fresh.view.on.the.latest.issues..
4. DIGITAL LANDSCAPE: POLAND
1. Poland aT a glanCe
Poland,.member.of.NATO.(since.1999). broadband.connec-
and.the.European.Union.(since.2004),. tions.(above.144.kb/s).
has.a.population.of.about.38.million. in.October.2006.
people..Gross.domestic.product.per.
capita.in.Poland.was.estimated.to.be. Internet users
16,500.USD.in.2007..According.to.the. There.is.about.the.same.
European.Commision.the.level.of. number.of.male.
economic.growth.in.the.country.was. (50.8%).and.female.
forecast.to.reach.6.1%.in.2007. (49.2%).users..Young.
people.(15-24.years.
Warsaw.and.Cracow.are.two.main.cities. old).form.the.largest.
where.internet.companies.have.their. group.of.internet.users..
headquarters..More.and.more.online. Those.who.are.60.years.
business.appears.in.Wroclaw.(south- old.or.more.represent.
west.of.the.country).and.Gdansk.(north. only.2.1%.of.the.Polish.
part.of.the.country). internet.population.
Internet penetration Polish.users.are.
According.to.SMG/KRC.NetTrack. generally.well.edu-
research,.internet.penetration.in. cated..26.6%.of.them.
Poland.was.around.42%..That.means. have.university.degree,.
there.were.12.8.million.internet.users. 41%.-.have.completed.
(over.15.years.old)..Another.research. their.A.levels.
provider.Gemius/PBI.estimated.that.
there.was.in.fact.a.population.of.14.09. Over.two.thirds.of.Polish.
million.users.in.the.country.(May. users.surf.online.every.
2007). day.or.almost.every.day..
They.go.online.mostly.at.
Internet penetration rate home.(79.4%).
in Poland in Q2 2007 was
42% 64,8% ofday users go
Polish
more.than.5%.of.all.media.adspend.in.
the.country.
online every
Eurostat’s.latest.available.data.on. IAB.Polska.forecasts.that.in.2007.internet.
broadband.penetration.in.Europe.comes. adspend.reached.305.million.PLN.(84.5.
from.July.2006..At.that.point,.broadband. online advertising million.EUR).and.search.engine.marketing.
penetration.rate.in.Poland.was.only.3.9%. Interactive.Advertising.Bureau.Polska.(IAB. revenues.rose.up.to110.million.PLN.(30.5.
compared.with.16.5%.average.in.the. Polska).estimates.that.in.2006.internet. million.EUR)..According.to.these.estima-
European.Union..That.number.most. advertising.market.was.worth.215.million. tions.online.market.was.worth.415.million.
probably.increased.in.2007..Thanks.to. PLN.(60.million.EUR),.excluding.search. PLN.(around.115.million.EUR).in.2007.
bitstream.access.the.competition.on.the. adverstising..Unfortunately,.Google.does.
ISP.market.is.increasing..According.to. not.disclose.its.revenues,.which.makes. Polish internet advertising
Eurostat,.in.January.2007,.53%.of.Polish. the.process.of.estimating.the.value.of.the. market in 2007
companies.had.broadband.internet. market.quite.difficult..Nevertheless,.IAB. is estimated to be worth
accesss,.when.average.in.European.
Union.is.77%.
Polska.prompted.that.paid.search.
advertising.could.have.been.worth.60. 115 million eUR
million.PLN.(16.6.million.EUR).in.2006..
According.to.UKE.(Urząd.Kontroli. That.makes.a.total.market.value.of.275. Online.market.grows.dynamically.at.a.
Telekomunikacji.–.Telecommunication. million.PLN.(76.million.EUR),.which. pace.of.50%.per.year.and.it.is.the.fastest.
Ministry).there.were.1.7.million. means.that.internet.advertising.has. growing.sector.among.all.media.
20. DIGITAL LANDSCAPE: POLAND
POLISh INTERNET MARKET ACCELERATES
Major changes in 2007
January • Gazeta.pl.(Agora.S.A.).acquires.Wrocek.pl.-.a.social.networking.site.about.Wroclaw.city.
February • Bankier.pl.S.A.,.owner.of.the.financial.web.portal,.acquires.MojeAuto.pl,.car.classifieds.website..
• Grupa.Onet.pl.S.A..acquires.blogging.site.Blog.pl.
March • Onet.pl.starts.to.sell.advertisements.on.its.portal.on.time.basis,.like.in.TV.
• Gadu-Gadu.S.A.,.owner.of.Polish.most.popular.instant.messanger.goes.public..
....(IPO.at.Polish.Stock.Exchange.-.Gielda.Papierow.Wartosciowych).
• Gemius.S.A.,.online.reasearch.firm.starts.its.operations.in.Romania.and.Bulgaria.
• Gadu-Gadu.S.A.,.starts.operating.in.Ukraine.
• German.Holtzbrinck.ventures.investment.fund.invests.in.Pixelate.Ventures,.owner.of.ePuls.pl.social.networking.site.
April • Onet.pl.launches.Zumi.pl.-.mapping.and.yellow.pages.site.
• MCI.venture.capital.investment.fund.invests.1.5.mln.PLN.in.Netpress.Digital,.e-press.distributor.
• TVN.Group.(one.of.the.biggest.private.TV.stations.in.Poland).launches.TVN24.pl,.news.site.run.by.more..
....than.40.editors.
• Pino.pl.(social.networking.portal).acquires.Blogi.pl.(blogging.website).
• Launch.of.Business.Angels.Seedfund..It.announces.to.spend.15-30.million.PLN.(4-8.million.EUR)..
....for.investing.in.start-ups.
May • Gadu-Gadu.S.A..acquires.Nauka.pl,.education.website.
• Merlin.pl,.one.of.the.biggest.internet.shops,.acquires.Presco.Media.owner.of.e-cyfrowe.pl,.online.shop.with.digital.cameras.
• Agora.announces.that.it.will.open.a.new.multimedia.newsroom.which.will.combine.exisiting.radio..
....and..internet.newsrooms.
June • Hoopla.pl.announces.that.it.will.debut.on.stock.exchange.(IPO).
• Onet.pl.launches.Onet.TV,.video.website.
• Google.launches.Polish.version.of.YouTube.
• Gadu-Gadu.S.A..acquires.Blip.pl,.micro-blogging.website.
• Onet.pl.S.A..announces.its.partnership.with.Opera.Software.
July • Research:.66%.of.Polish.internet.users.have.tried.shopping.online,.it’s.the.biggest.percentage.in.Eastern.Europe.
• Wykop.pl,.Polish.start-up.based.on.DIGG.com.idea,.receives.600,000.PLN.fund.(around.165,000.EUR).
• Launch.of.Polish.language.version.of.Bebo.com.
• Pracuj.pl,.biggest.recruitment.website.in.Poland,..launches.Profeo.pl,.social.networking.site.for.employees,..
....a.competitor.to.Goldenline.pl.
• Gadu-Gadu.S.A..acquires.Fora.pl,.a.discussion.website.
August • AOL.announces.that.it.will.open.Polish.version.of.its.portal.at.the.end.of.2007.
• Wirtualna.Polska,.second.biggest.internet.portal.becomes.a.Mobile.Virtual.Network.Operator.(MVNO).
• Gadu-Gadu.celebrates.its.7th.birthday.
• Agito.pl,.an.e-shop,.announces.its.plans.of.initial.stock.offering.(IPO).
September • Tomasz.Lis,.one.of.the.most.influential.Polish.TV.journalists,.quits.his.job.at.TV.station.and.starts.his.TV-show.online.
• Nasza-Klasa.pl.-.a.small.social.networking.service.with.a.very.dynamic.growth.rate,.receives.a.funding..
....of.a.few.million.PLN.
• Agora.(owner.of.Gazeta.pl)..acquiers.BlogFrog.pl.-.a.blogs.search.engine.
• Oponeo.pl.S.A.,.online.shop.with.tyres,.announces.that.it.will.debut.on.stock.exchange..
• o2.pl.Sp..z.o.o.,.one.of.Polish.main.web.portals.announces.that.it.will.launch.8.new.sites.by.the.end.of.2007.
October • MySpace.Poland.announces.that.it.will.start.operations.in.next.few.months..It.starts.recruiting.for.Polish.offices.
• G+J.company,.publisher.of.Polish.edition.of.„National.Geographic”.and.lifestyle.magazines.buys.Odyssei.pl,.
....travel.website.
• Wirtualna.Polska.introduces.behavioral.targeting.advertising.
• o2.pl.Sp..z.o.o..launches.Pinger.pl,.micro-blogging.service,.which.is.a.direct.competitor.to.Blip.pl,.owned.by..
....Gadu-Gadu.S.A.
• First.edition.of.Polish.MIXX.Awards.takes.place.(best.interactive.campaigns.are.awarded).
December • Bauer.Media.acquires.Interia.pl,.a.web.portal..Cost.of.acquistion.is.over.200.million.PLN.(55.million.EUR)
• Agora.becomes.an.exclusive.partner.of.Bebo’s.social.networking.website.in.Poland.
• AOL.starts.Polish.version.of.its.web.portal.-.AOL.pl
• Naspers,.South.African.media.company.acquires.Tradus.PLC,.owner.of.Allegro.pl.for.1.9.billion.USD..
....(about.1.3.billion.EUR).
• Naspers.buys.66.7%.shares.of.Gadu.Gadu,.Polish.most.popular.instant.messenger.
21. DIGITAL LANDSCAPE: POLAND
Generacja.(with.more.than.2.million.users. The.amount.of.venture-capital.invest-
a.month),.Nasza-Klasa.pl.(with.more.than. ments.and.acquisitions.has.not.been. Year 2007 should
6.million.registered.users),.Grono.net. seen.in.Polish.market.before..There.are.
(with.more.than.1.million.users.a.month),. many.traditional.firms.buying.small.and.
be called ”the year
ePuls.pl.(with.round.600.thousand.users. medium.size.internet.companies.to.gain. of investments” .
a.month),.which.are.doing.very.well.and. market.advantage.or.online.entrepre-
which.may.prove.very.difficult.to. neurs.widening.their.portfolios.and.
That amount of
compete.with. increasing.revenues.from.the.internet.. venture-capital
There.is.also.more.seed.fund.initiatives.
going public which.are.looking.for.promising.new.
investments and
Many.Polish.firms.made.public.offerings. starters.(see.more.in.a.table.listing.major. acquisitions has
in.2007..There.are.already.a.few.compa-
nies.which.have.been.listed.on.the.stock.
events.in.Poland.in.2007).
not been seen
exchange.in.Warsaw.for.many.years. Interesting facts: on Polish market
(Interia,.Agora)..Last.couple.of.years.has.
shown.that.more.and.more.firms.find.
•.. ain.web.portals.have.launched.
M
special.versions.of.their.websites.to.
before.
stock.exchange.a.very.tempting.way.for. cater.for.Polish.immigrants.who.are.
finding.new.resources.for.business. living.in.the.UK.and.in.Ireland •.. otka.pl,.a.local.social.networking.
F
development..Hence,.Bankier.pl.S.A.,. •.. olish.branch.of.MSN.has.only.one.
P website,.has.more.than.2.billion.page.
Gadu-Gadu.S.A.,.Travelplanet.S.A..and. employee views
many.more.firms.went.public. •.. ost.of.main.Polish.web.portals.
M •.. Bay.Poland.tried.two.times.to.
e
launched.their.own.society.gossip. outpace.local.competitor.-.Allegro.pl,.
Investment frenzy websites.(eg.o2.pl.started.Pudelek.pl,. but.with.no.success.so.far
It.goes.without.saying.that.year.2007. Gazeta.pl.runs.Plotek.pl.,.Interia.pl. •.. ll.of.the.main.web.portals.have.TV/
A
should.be.called.”a.year.of.investments”.. owns.Pomponik.pl) video.sites.
26. DIGITAL LANDSCAPE: POLAND
6. vIews on Poland
Nigel Adams portals,.current,.well.developed.e-commerce.and.social.
Managing Director at Nigel Adams Company media.environment.are.all.signs.of.a.healthy.online.
Ltd, Visiting Lecturer at University of Buckingham, market..
Great Britan
There.are.a.lot.of.advantages.for.investors.in.the.CEE.
I.have.been.working.with.Poland.since.1972.and.lived. region.and.I.cannot.see.any.major.constraints.of.its.
in.the.country.from.1993.until.2002.as.a.British.Govern- development..The.language.fragmentation.of.the.CEE.
ment.“Know.How.Fund”.Management.Adviser,.so.I.have. countries.can.be.an.issue.and.can.make.it.difficult..
seen.many,.many.changes..I.find.the.country.fascinat- to.decide.to.target.the.region.at.large.with.local.
ing.to.work.in.and.despite.many.years.of.experience,.I. approach....
always.tell.my.clients.that.they.should.“Expect.the. .
unexpected!”.I.also.warn.my.client.companies.to.expect.
more.bureaucracy.and.more.regulations.than.in.a.
British.company..However,.I.also.tell.them.that,.on.the. Alain heureux,
whole,.in.Poland.they.will.find.very.hospitable.people. President of IAB Europe and IAB Belgium
who.are.great.to.work.with.
I.think.that.Polish.Interactive.Advertising.
Most.British.directors.and.managers.feel.that.the. Bureau.will.be.playing.a.role.of.a.“bridge”.
amount.of.“red.tape”.in.Poland.hampers.their.compa- between.Eastern.and.Western.Europe..Broadband.and.
nies’.efficiency.and.leads.to.extra.costs..In.addition,.the. technologies.are.not.always.there.yet.in.Poland.but.the.
need.to.report.and.pay.corporate.taxes,.and.VAT. creativity.certainly.is..The.European.IAB.Network.is.
monthly.is.an.extra.cost.they.think.should.be.removed.. gaining.more.value.thanks.to.Poland.
The.high.social.security.costs.and.the.very.strong.
employment.regulations.were.accepted.when.Polish. .
labour.rates.were.very.low,.but.I.think.that.as.Polish.
wages.are.increasing.significantly,.these.costs.and.
regulations.will.not.encourage.future.investment.in. Jan Jilek
Poland.by.British.companies. CSO at Xclaim.hr, Vice President at Interactive
Marketing Association, Croatia
On.final.point,.the.British.will.never.get.used.to.the.
need.for.all.documents.to.be.signed.and.“stamped”.. In.my.opinion.Poland.has.the.biggest.
This.is.just.not.necessary.in.Britain,.for.example.in. potential.in.CEE...
Britain.a.company.will.accept.a.commercial.order.over. I.believe.that.in.3.years’.time.Poland.will.jump.from.the.
the.phone.from.a.regular.customer,.by.accepting.an. regional.avarage.to.the.first.place.in.terms.of.the.online.
“Order.number”..No.contracts,.signatures.or.stamps.are. market.growth..The.only.thing.which.may.affect.its.
needed!. development.is.a.slowing.growth.rate.of.an.internet.
penetration..I.think.that.it.may.be.necessary.now.to.
. introduce.internet.to.the.rural.parts.of.the.country.to.
maintain.current.pace.of.growth.
Massimo Burgio .
Co-chairman of the Global Committee at SEMPO,
Founding Member of Sempo Europe, Sempo
Latino and a frequent speaker at SES, Italy/USA
Martin Kovac
Country Manger at ETARGET a.s., Slovakia
Poland.has.a.very.vibrant,.passionate.and.professional.
community.of.online.marketers..I.have.always.observed. With.the.population.of.almost.40.million.
Polish.market,.especially.search.engine.marketing. people.Poland.is.the.strongest.and.the.most.
sector.with.curiosity..The.early.presence.of.local.search. attractive.market.in.CEE..It.will.remain.the.biggest.player.in.
engines.used.by.millions.of.users,.as.well.as.local.web. the.region.having.overseas.money.shaping.its.development..
27. DIGITAL LANDSCAPE: POLAND
Chris Modzelewski Right.now.the.main.market.constraint.to.consider.is.the.
CEO at Emerging Analysis Corporation, owner of competition.in.the.labour.sector..Poland’s.educated.
Eastern Europe’s largest online media research workforce.and.especially.its.excellent.software.developers.
agency Gemius, one of the earily investors in are.highly.prized.by.high-technology.companies.from.
Polish online market, USA around.the.world..This.combined.with.strong.domestic.
macroeconomic.growth.is.driving.up.wages.and.competi-
My.first.investments.in.Poland.were.in.1999.when.I.established. tion.for.the.most.talented.workers..While.this.benefits.
Gemius.(Central..Eastern.Europe’s.leading.internet.research. Poland,.it.is.a.factor.that.investors.looking.at.Poland.have.
agency)..In.1999.Poland.was.a.much.stabler.location.for.invest- to.consider.carefully..Why.should.someone.build.a.
ment.than.in.1991.(when.I.first.visited.the.country),.but.I.still.saw.it. development.center.in.Poland.if.they’ll.have.to.recruit.
as.far.riskier.than.other.countries.I.could.invest.in..Today,.just.a. staff.(or.open.another.center).in.Ukraine.to.find.talented.
short.8.years.later,.Poland.is.an.entirely.different.country..The.rule. employees?
of.law.is.stronger.and.corruption.is.less.endemic.
The.other.constraint.to.consider.when.investing.in.Poland.
The.Polish.internet.market.has.a.tremendous.potential.. is.the.competitive.landscape..A.sophisticated.market.that.
With.close.to.40.million.people,.dropping.internet.access. evolved.organically.without.significant.infusions.of.
prices,.rapidly.growing.penetration.and.advertising. western.capital,.strategy.or.brands.has.a.very.different.
budgets.shifting.online,.Poland.is.one.of.the.most. competitive.landscape.than.some.westerners.might.
attractive.internet.markets.in.Europe.today..Its.„potential”. expect..This.is.not.so.much.as.a.„constraint”.as.it.is.a.
-.which.from.a.western.perspective.can.be.seen.as.the. warning.to.investors:.if.you’re.going.to.invest.in.Poland,.
ability.to.generate.both.domestic.profits.and.provide. do.your.homework.first...
lower.costs.-.is.attractive.to.investors,.but.they.should. .
enter.the.market.with.open.eyes.and.be.very.sensitive.to. .
the.local.reality. Eric Urdahl,
Head of International Business, AD Europe, Germany
From.the.perspective.of.western.internet.players,.
Poland.is.different..Poland’s.internet.industry.evolved. Polish.online.market.is.the.most.important.one.in.CEE.in.terms.
(at.least.in.its.early.years).in.its.own.local.reality..This. of.pan-European.online.campaigns.for.our.international.
shaped.the.competitive.landscape.very.differently.than. network.AD.Europe..We.have.been.experiencing.the.strongest.
what.many.western.players.would.expect.based.on. growth.rates.since.2005.
experiences.in.the.United.States.or.Western.Europe..
Western.investors.considering.how.to.tap.into.Poland’s. .Interest.in.Poland.has.grown.since.the.country.entered.the.
internet.potential.should.bear.this.fact.firmly.in.mind. EU..Poland.has.good.penetration.rates.and.broadband.cover-
and.approach.the.market.respectful.of.Poland’s.suc- age..This.fuels.its.online.advertising.market.and.also.attracts.
cesses.in.the.past.10.years. more.European.advertisers.
28. DIGITAL LANDSCAPE: POLAND
7. aboUT InTeRneT sTandaRd
about the authors:
Michał Grzechowiak
Michał.started.working.at.IDG.Poland.in.
2007..Previously,.as.a.journalist.of.
„Magazyn.Internet”,.a.Polish.magazine.for.
internet.users,.he.used.to.cover.many.
aspects.of.the.web..In.Internet.Standard.he.focuses.on.
writing.case.studies.on.Polish.online.firms.to.”E-biznes.
od.kuchni”.(”E-business.uncovered”).section.as.well.as.
providing.business.news..Apart.from.working.for.IDG.
Poland,.Michał.studies.economics.at.University.of.
Warsaw..
.
E-mail: Michal_Grzechowiak@idg.com.pl
anna Meller
Anna.joined.IDG.Poland.team.in.2000..At.the.beginning.
of.her.career.she.worked.for.PC.World.Komputer,.
covering.stories.on.artificial.intelligence,.new.online.
trends.and.future.of.the.web..Later.(after.the.dot.com.
bubble.burst).she.moved.to.Internet.Standard,.where.
she.focused.on.the.business.aspects.of.the.internet..She.
helped.to.revive.the.online.business.community.
gathered.round.the.title..Anna.is.responsible.for.writing.
reports.and.news..She.is.also.involved.in.organizing.
Internet.Standard.businesss.conferences..Anna.studied.
Polish.and.English.literature.and.linguistics.at.Gdansk.
University.in.Poland..She.likes.jazz.music,.hiking.and.
reading.books...
.
Email: Anna_Meller@idg.com.pl
Production team:
Piotr Zalewski
Piotr.has.been.working.as.an.online.editor.
at.IDG.Poland.since.March.2006..He.mainly. COVER.
covers.new.trends.and.business.aspects.of. Grażyna.Stefek.
the.internet..Piotr.is.responsible.for. .
editorial.content.of.Internet.Standard..He.writes.news. DESIGN.
and.articles,.and.also.helps.with.organizing.confer- Anna.Karabon
ences..He.is.in.charge.of.the.development.of.the.new.
design.of.magazine’s.website..Piotr.studied.social. DTP.
psychology..He.is.interested.in.new.technologies,. Beata.Miętus
media.and.skiing..
. ChARTS.
Email: Piotr_Zalewski@idg.com.pl Adam.Sienkiel
29. DIGITAL LANDSCAPE: POLAND
ADVERTISING CSO,.Computerworld,.GamePro,.InfoWorld,.Macworld,.
Anna.Stando. Network.World,..Internet.Standard.and.PC.World..IDG’s.lead-
Email:.Anna_Stando@idg.com.pl. generation.service,.IDG.Connect,.matches.technology.
Tel..+48.22.321.78.00 companies.with.an.audience.of.engaged,.high-quality.IT.
professionals,.influencers,.and.decision.makers..
INTERNET STANDARD CONFERENCES
Agnieszka.Świtkowska. Each.month,.over.80.million.unique.visitors.visit.the.more.than.
Email:.Agnieszka_Switkowska@idg.com.pl 450.websites.of.IDG’s.online.network..To.ensure.that.IDG.
online.audiences.have.access.to.rapidly.updated.information,.
Internet standard IDG’s.online.network.is.supported.by.more.than.2,000.
InternetStandard.pl.is.a.leading.Polish.online.magazine. journalists.and.the.only.24-hour.global.technology.news.
published.by.International.Data.Group.Poland.S.A... organization,.the.IDG.News.Service,.which.reports.the.latest.
It.is.visited.by.more.than.200,000.users.monthly.(real.users,. technology.news.from.its.bureaus.around.the.world..IDG.has.
Megapanel.Gemius/PBI),.among.them.there.are.top.internet. built.the.broadest.network.of.technology.content.online.and.
industry.leaders,.managers,.directors,.advanced.web.users.. reaches.more.technology.buyers.than.any.other.media.
Internet.Standard.is.focused.on.business.and.social.aspects.of. company..
the.internet..Online.magazine.runs.its.Online.Expert.Forum.
and.business.conferences,.which.are.very.popular.in.the. IDG.produces.more.than.750.globally.branded.confer-
country. ences.and.events.in.55.countries..Industry.leading.
international.events.include.Macworld.Conference..Expo.
International data group and.LinuxWorld.Conference..Expo..IDG’s.LinuxWorld.
International.Data.Group.(IDG).is.the.world’s.leading.technol- events.are.now.found.in.nearly.20.countries.on.five.
ogy.media,.events,.and.research.company..IDG’s.online. continents..Leading.conferences.include.CIO.100,.DEMO.
network.includes.more.than.450.web.sites.spanning.business. and.IDC.Directions..IDG.produces.19.conferences.and.
technology,.consumer.technology,.digital.entertainment,.and. events.in.China.alone,.and.was.first.to.offer.expos.in.
video.games.worldwide..IDG.publishes.more.than.300. emerging.markets.throughout.Asia,.Eastern.Europe.and.
magazines.and.newspapers.in.85.countries.including.CIO,. Latin.America.
30. www.internetstandard.pl
Conferences DIGITAL LANDSCAPE: POLAND
INTERNET STANDARD
There is one standard – Internet Standard
In 2007 Internet Standard organized a few strategic, business-to-business conferences
which were met with great acclaim from internet and related industries.
• must attend internet industry annual event
• latest online research and business analysis
• new market trends
• online adspend
• new investments, mergers and acquisitions,
stock exchange listings
• best online marketing practice
CLIENTS 2.0 • new trends: Web 2.0, social
networking, behavioural targeting
FMCG • best FMCG case studies
• internet in media mix
• online ad spend
• advertising strategy
• best case studies
• new developments in e-commerce market
• consumer behaviour
• business models for e-commerce
• customer acquisition and retention
• online payment systems
ConferenCe SChedule for 2008 V best internet industry
conferences in the country
• future media • Clients 2.0
• searCh engine marketing • adstandard 2008 V exclusive analysis
standard 2008 • e-CommerCestandard V leading keynote speakers
• internet 2k8 2008 V brilliant networking opportunity
If you would like to get involved in Internet Standard Conferences project
0
or simply find out more about the coming events please contact
Agnieszka_Switkowska@idg.com.pl, www.internetstandard.pl