Adoptive Families magazine has served adoptive families for over 30 years by providing authoritative parenting information. Each issue contains personal stories and advice from adoption professionals and parents. Readers consider the magazine a supportive community that understands their unique experiences. The magazine covers topics of interest to adoptive families like bonding, transracial adoption, and talking to children about adoption.
Our society holds a curious double standard when it comes to encouraging hands-on shared parenting. For instance, we want dads involved with their infants and toddlers—diapering, feeding, bathing, putting to bed, soothing in the middle of the night, cuddling in the morning. But when parents separate, some people think that young children need to spend every night in one home, usually with mom, even when this means losing the care their dad has been giving them. Despite all strides in cracking gender barriers, many of us still think that it is primarily the mother’s role to care for infants and toddlers, and that we jeopardize young children’s wellbeing if we trust fathers to do the job.
Our society holds a curious double standard when it comes to encouraging hands-on shared parenting. For instance, we want dads involved with their infants and toddlers—diapering, feeding, bathing, putting to bed, soothing in the middle of the night, cuddling in the morning. But when parents separate, some people think that young children need to spend every night in one home, usually with mom, even when this means losing the care their dad has been giving them. Despite all strides in cracking gender barriers, many of us still think that it is primarily the mother’s role to care for infants and toddlers, and that we jeopardize young children’s wellbeing if we trust fathers to do the job.
Almost half of the children in the U.S. are deprived of the lifelong benefits of two parents who share the parenting throughout the first 18 years of their children’s lives. Who are children living with? FACT: The vast majority of children say they want – or wanted - more time with their fathers after their parents stopped living together. Kids want more shared parenting.
Home At Last: A Contemporary View On AdoptionJudith Bell
Since 1999, there have been over 12,000 successful adoptions in Texas. Last year alone, approximately 600 adoptions took place and the number continues to grow in the Lone Star state.
Importance of house rules and safety measures for foster childrenbairfoundation
Adoption from Foster Care provides children and teens that have been separated from their parents or guardians in Asheville, Raleigh, Wilmington, North Carolina
Almost half of the children in the U.S. are deprived of the lifelong benefits of two parents who share the parenting throughout the first 18 years of their children’s lives. Who are children living with? FACT: The vast majority of children say they want – or wanted - more time with their fathers after their parents stopped living together. Kids want more shared parenting.
Home At Last: A Contemporary View On AdoptionJudith Bell
Since 1999, there have been over 12,000 successful adoptions in Texas. Last year alone, approximately 600 adoptions took place and the number continues to grow in the Lone Star state.
Importance of house rules and safety measures for foster childrenbairfoundation
Adoption from Foster Care provides children and teens that have been separated from their parents or guardians in Asheville, Raleigh, Wilmington, North Carolina
ToddlERS,
ANd ThElR
FAMIUES
Janice Im, Rebecca Parlakian, and Sylvia Sanchez
Understanding the Influence of
Culture on Caregiving Practices • • •
From the Inside Out
Lisa and Danielle are collegial
coteachers in an infant and tod-
dler classroom. Occasionally
what seem like minor Issues
cause them to make some
pointed comments that silence
them both. For example, Lisa
believes that babies need to
be held and cuddled as often
as possible; she carries them
throughout the day or picks
them up at the first sign of fuss-
iness. She frequently observes
aloud, "Babies need lots of
love and attention." Danielle
responds by rolling her eyes
and saying, "They also need
to learn to soothe themselves.
You're going to spoil them if
you pick them up and carry
them all the time."
Their different views about
feeding can also lead to minor
conflicts. Lisa refuses to let
babies eat with their fingers.
She thinks they won't get
enough to eat and that it's too
messy. Danielle lets babies pick
up food off their trays as soon
as they are able, stating that "it
helps them to deveiop indepen-
dence and small muscles."
Why do Lisa and Danielle
each get exasperated with the
other's "illogical" way of think-
ing? Their own upbringings
and cultural perspectives about
children influence their views
on everyday activities such as
holding, responding to, and
feeding infants and toddlers.
naeyc 1,3,7
Everyone bring^s specific vaiues,
beliefs, and assumptions about child recir-
ing and child development to their work
with infants and toddlers. Even two teach-
ers who share the same ethnic culture may
not share the same beliefs about what is
best for young children. Conflicts around
these issues can arise with colleagues and
families in early care and education pro-
grams. Recognizing and acknowledging
another person's point of view and coming
to a shared solution is critical in providing
high-quality care to infants and toddlers.
The roots of caregiving
It is helpful to understand and explore
two particular areas when caring for infants
and toddlers—self-knowledge and knowl-
edge of culturally informed teaching (Abt-
Perkins & Rosen 2000).
Self-knowledge
Self-knowledge is defined here as "a thor-
ough understanding of one's own cultural
roots and group affiliations" (Haberman
& Post 1998). Before we as teachers can
address the needs of very young children,
we must first become more aware of our
own cultural beliefs and practices. By taking
a good look at our early relationships and
childhood experiences, we can recognize
the influence that these factors have on our
role as caregivers, as well as on our feel-
ings, attitudes, and beliefs about children.
The people we were close to as we grew
up—and our experiences with them—shape
who we are today. Most of us still believe
much of what those special people taught
us about ourseives, other people, and the
world. The messages our caregivers con-
veyed in words and actions reflected their
cultures, beliefs, values, ...
Family and Community Engagement Webinar with ScholasticVanessa Avila
In this webinar we share information on our partnership with Scholastic under the Reading Action Program. We also discuss ways that your club can work with schools, families, and communities to make sure that every child has an opportunity to reach their full potential.
Special Guest Presenter: Jackie Harvey, Director of Community and District Wide Partnerships at Scholastic
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
1. MAGAZINE
EDITORIAL MISSION
For more than thirty years, Adoptive Families magazine has served
as the leading source of authoritative, trusted parenting informa-
tion for families before and after adoption. Each issue contains an
informative and well-written collection of personal, how-to, serv-
ice, and special-interest articles selected for their appeal and uni-
versality for all adoptive families.
Adoptive Families readers relish the authentic, personal tone of
the magazine’s writing, a voice at once joyous and thoughtful.
They consider the magazine a support group in print, a place where
their families are understood and valued. Whatever their paths to
adoption—domestic or international, infant or older child—AF
readers share common experiences and concerns that make them
a uniquely engaged community of readers.
Subjects of primary interest to Adoptive Families readers include:
practical tips for raising children, first-person stories from fellow
parents, adoption news and trends, advice from adoption and med-
ical experts, articles on how to talk to children about adoption.
PLE A SE CONTACT US:
Adoptive Families Magazine • Advertising Coordinator • 39 West 37th St., 15th Floor • New York, NY 10018
T 646.366.0830 F 646.366.0842 • www.adoptivefamilies.com • advertising@adoptivefamilies.com
2. MAGAZINE
Each issue of Adoptive Families delivers
authoritative and practical parenting information
from both adoption professionals and parents.
EDITORIAL OVERVIEW
F E AT U R E TO P I C S C O V E R E D D E PA R T M E N T S I N E V E R Y I S S U E
IN EACH ISSUE: Preparing for adoption; traveling to GROWING UP ADOPTED: Age-specific developmental
adopt; health; school and education; family, friends information including a regular column by adoption
and community; birthfamilies; talking about adop- pediatricians, members of the American Academy of
Pediatrics.
tion; parenting tips.
THE WAITING GAME: A special section for families
ISSUE THEMES: Each issue includes a special group of waiting to adopt.
in-depth features on a single theme as well as a number PARENTING THE CHILD WHO WAITED: Raising
of other subjects. These are subject to change. children who spent their earliest years without
a permanent family.
CALENDAR
Januar y/ Februar y ASK THE DOCTOR: Adoption medical topics
The process: timing, finances, & addressed by members of the American Academy
paperwork; talking about adoption; of Pediatrics.
adoption health ASK AN ATTORNEY: Leading adoption attorneys
answer readers’ questions.
March /April
Scrapbooks, lifebooks, photography; CALENDAR: Parent support groups and family
Summer travel planning; choosing your events around the country.
adoption route
BOOK REVIEWS: New books reviewed by
knowledgeable parents and experts in the field.
May/June
Bonding & attachment; U.S. open BEEN THERE: A column in which adults write about
adoption; health & learning; friends growing up adopted.
& family
ADOPTION NEWS AND NOTES: Legislative and
July/August policy updates.
Adoption & family travel; transracial ASK AF:Experts respond to readers’ questions..
adoption; best adoption books
IN MY OPINION: A controversial subject.
September/October
Education & school; Heritage travel AT HOME: A personal essay.
November/December
National Adoption Month; adopting
from foster care; rituals & celebrations
PLE A SE CONTACT US:
Adoptive Families magazine • 39 West 37th St., 15th Floor • New York, NY 10018
T 646.366.0830 F 646.366.0842 • www.adoptivefamilies.com • advertising@adoptivefamilies.com
3. MAGAZINE
Circulation is growing rapidly and renewal rates
are twice that of most parenting titles.
CIRCULATION
AUDIENCE
125,000 Readers Per Issue
Frequency: Bi-monthly (6 issues per year)
400,000 Page Views Per Month on
www.adoptivefamilies.com
RETAIL SALES
In major book stores nationwide
Cover Price: $6.95
Among the strongest titles in the
“Adoptive Families magazine parenting category at Barnes & Noble
is a must-have for every adoptive family,
an excellent source of information, SUBSCRIPTIONS
encouragement, practical advice and inspira- Premium Subscription Price: $24.95/year
tion. Long after the adoption is finalized,
100% of subscriptions sold at full price
Adoptive Families magazine delivers
Subscriptions sold primarily as a result of
real answers about adoption to parents recommendation by adoption professionals
and their children.”
—S USAN S OON - KEUM C OX ,
Vice President of Public Policy and External Affairs, Holt
International Children’s Services, Eugene, Oregon
PLE A SE CONTACT US:
Adoptive Families magazine • 39 West 37th St., 15th Floor • New York, NY 10018
T 646.366.0830 F 646.366.0842 • www.adoptivefamilies.com • advertising@adoptivefamilies.com
4. MAGAZINE
Adoptive Families readers are well-educated
and affluent parents who are intensely involved
in adoption and family life.
READER PROFILE
EDUCATION: AGE OF CHILDREN IN THE HOUSEHOLD:
College graduate 88% Birth to age 1 26%
Post-graduate degree 40% Age 1 – 2 56%
Ages 3 – 5 30%
Ages 6 – 8 24%
HOUSEHOLD INCOME: Ages 9 – 12 9%
Less than $35,000 7% Ages 13 + 3%
$35,000 – $60,000 27%
$60,000 – $85,000 23%
$85,000 – $110,000 25% READERS’ ADOPTIONS:
Above $110,000 18% Adopted an infant 72%
Median $85,352 Adopted a toddler 26%
Adopted a child over age three 3%
Adopted internationally 54%
GENDER/MARITAL STATUS: Adopted transracially 28%
Female 97%
Currently married 81%
Single 10% INVOLVEMENT WITH
ADOPTIVE FAMILIES MAGAZINE:
ADOPTION STATUS: Extremely/Very satisfied 88%
Recommend magazine to others 95%
Waiting to adopt 23% Save their issues 80%
Planning second adoption 61%
Adopted within the last year 18%
Adoptive parent 88%
Adoption professional 6%
SOURCE: 2009 ADOPTIVE FAMILIES READER SURVEY
PLE A SE CONTACT US:
Adoptive Families magazine • 39 West 37th St., 15th Floor • New York, NY 10018
T 646.366.0830 F 646.366.0842 • www.adoptivefamilies.com • advertising@adoptivefamilies.com
5. MAGAZINE
The audience for adoption information
is a powerful and growing segment within
the parenting category.
ADOPTION AUDIENCE
“Adoptive Families articles are universal and adapt- LARGE
able. Running the gamut from psychological concerns to Over 10 million families have considered adoption.
practical solutions, the blend is both helpful and stimu-
Approximately 1 million families are actively seeking
lating. Filled with the voices of parents and children, the to adopt at any given time.
magazine adds a personal touch that resonates as well.
The U.S. Census Bureau estimates that more than
Adoptive Families connects with its audience in a profes-
2 million adopted children under age 18 live in
sional and caring manner—a model for all such the US today.
focused publishing endeavors.”
—YVONNE COLEMAN, for the Parent’s Choice Foundation, 2002.
GROWING
International adoptions have more than doubled
in the last decade.
“Adoptive Families magazine has been a valuable, Single parent adoption has increased from 2% of
even critical, resource for many, many families. When adoptions prior to 1990 to as much as 25% today.
families adopt, the magazine quickly becomes one of
Adoptions from foster care have more
their most trusted friends and a source of independent, than doubled since 1990.
thoughtful information to guide them through the many
challenges of raising their children.”
INVOLVED, COMMITTED PARENTS
— MADELYN FREUNDLICH, author, Ethics in Adoption Series, Child
Welfare League of America, Evan B. Donaldson Adoption Institute Adoptive parents actively seek parenthood.
Most have waited years for a child.
Up to 25% of couples with impaired fertility
pursue adoption.
POSITIVE
A 2002 public opinion survey conducted by the Dave
Thomas Foundation found that two-thirds of Americans
hold a favorable opinion of adoption, up from just over
half of Americans only five years ago.
PLE A SE CONTACT US:
Adoptive Families magazine • 39 West 37th St., 15th Floor • New York, NY 10018
T 646.366.0830 F 646.366.0842 • www.adoptivefamilies.com • advertising@adoptivefamilies.com
6. MAGAZINE
ADVERTISING SPECIFICATIONS
AD SIZE DIMENSIONS
1/4 page
full pg live: 7 x 10.25, trim: 8 x 10.5
.75 (3.325”w
bleed (full pg only): 8.25 x 10.75 x 4.55”h)
1/2 page
vertical
1/2 pg horizontal 6.85 x 4.55 (3.325”w
x 9.55”h)
1/2 pg vertical 3.325 x 9.55
1/2 page horizontal
1/4 pg 3.325 x 4.55 (6.85”w x 4.55”h)
Adoptive Families is printed on 40 lb. coated stock and saddle PMS (Pantone) colors may be used. Accepted colors are
stitched. CMYK: Black(K), Cyan(C), Magenta(M), and Yellow(Y).
Ads are accepted in QuarkExpress (preferred), Adobe Adoptive Families designers are available at cost to design
Illustrator, or Adobe Photoshop. Ads created in other pro- ads for new advertisers. Rates are $40 per hour plus $30
grams (e.g. Pagemaker or Publisher) must be converted to per scan. Please contact the advertising coordinator to dis-
a PDF, EPS, or TIFF file format at 300 dpi. cuss this option.
Please include all fonts and scans. Scans must be at least Ad materials and ad changes must be received by the
300 dpi. A $50 production charge may be applied to ads advertising materials date (see schedule below) or the pre-
that are not ready to place and print, missing fonts or raw vious issue’s ad will be published.
files, or do not meet size specs. Minor text changes can be made to existing ads in digital for-
All ads must be accompanied by a printed hard copy; four- mat at $40 per hour. We cannot make changes to ads original-
color ads must be accompanied by a hard copy proof; no ly sent in PDF, EPS, or TIFF formats.
ADDITIONAL ADVERTISING NOTES
In addition to frequency discounts, advertisers who prepay Cancellation of reserved advertising space is accepted only
a 6-insertion (one year) contract receive a 5% discount and if received by each issue’s space reservation date. Ads pre-
protection against future advertising price increases. viously published will be rebilled at the rate that reflects
Invoices, advertiser tear sheets, and complimentary copies actual frequency after contract cancellation.
will be mailed on publication. Terms are net 30 days with Complimentary Copies: Paid advertisers receive compli-
the exception of first-time and Resources & Services adver- mentary copies of the magazine.
tising for which prepayment is required.
ADVERTISING DEADLINES
Issue Date Space Reservation Ad Materials Due
Jan/Feb 2010 Nov. 4, 2009 Nov. 27 2009
,
Mar/Apr 2010 Jan. 5, 2010 Jan. 29, 2010
May/June 2010 Feb. 22, 2010 Mar. 1 2010
9,
July/Aug 2010 Apr. 26, 2010 May 21, 2010
Sep/Oct 2010 June 21, 2010 July 16, 2010
Nov/Dec 2010 Aug. 23, 2010 Sep. 24, 2010
Ads received after the deadline will be placed in the next available issue.
PLE A SE CONTACT US:
Adoptive Families magazine • 39 West 37th St., 15th Floor • New York, NY 10018
T 646.366.0830 F 646.366.0842 • www.adoptivefamilies.com • advertising@adoptivefamilies.com