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Roland Barthes theory
Media HW
Five codes of semiotic theory
• Enigma codes
• Action codes
• Symbolic codes
• Semiotic codes
• Cultural codes
Semiotic codes
• This is when a product of media has a deeper/hidden meaning that us
( the audience ) must decipher.
• We can see this though the setting of the media product, title, font,
color, images.
• All of these can show the hidden or deeper meanings of a media
product.
Symbolic codes
• This is when images and symbols are used to show/represent
meaning
• For example, the cross represents Christianity, and a heart represents
love and affection
Action codes
• This is when a media product signifies an action is about to start.
• This is usually done though hand movement for facial expression.
Enigma codes
• Enigma codes otherwise known as hermeneutic codes is when a
media product uses mystery to its advantage by showing it though
imagery
• This attracts us the audience into getting curious about the
mysterious media product as we are eager to learn about it
Cultural codes
• This is when a media product have cultural references
• It usually applies to one race/culture
• Age, gender, race

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Media HW 1.pptx

  • 2. Five codes of semiotic theory • Enigma codes • Action codes • Symbolic codes • Semiotic codes • Cultural codes
  • 3. Semiotic codes • This is when a product of media has a deeper/hidden meaning that us ( the audience ) must decipher. • We can see this though the setting of the media product, title, font, color, images. • All of these can show the hidden or deeper meanings of a media product.
  • 4. Symbolic codes • This is when images and symbols are used to show/represent meaning • For example, the cross represents Christianity, and a heart represents love and affection
  • 5. Action codes • This is when a media product signifies an action is about to start. • This is usually done though hand movement for facial expression.
  • 6. Enigma codes • Enigma codes otherwise known as hermeneutic codes is when a media product uses mystery to its advantage by showing it though imagery • This attracts us the audience into getting curious about the mysterious media product as we are eager to learn about it
  • 7. Cultural codes • This is when a media product have cultural references • It usually applies to one race/culture • Age, gender, race