Slides I used in the last term of Media Management Basics course I did until 2010 at Graduate School of Media Design, Keio University. Includes "Reading Drucker from a Viewpoint of a Manager of Human Civilizations."
Slides I used in the last term of Media Management Basics course I did until 2010 at Graduate School of Media Design, Keio University. Includes "Reading Drucker from a Viewpoint of a Manager of Human Civilizations."
Communicating Climate Change - Session with Panos South Asia Media Fellows - ...Nalaka Gunawardene
Presentation made by science writer Nalaka Gunawardene to Panos South Asia Climate Change Media Fellows at a regional workshop in Kathmandu, Nepal, from 23 to 25 April 2013.
This is part of a Climate and Development Knowledge Network (CDKN) project for enhancing climate change awareness and understanding among journalists in South Asia. The project, which is currently in its second phase, has already produced several quality outputs across the region on Climate change–related issues.
Details at http://www.panossouthasia.org/Left_read.asp?leftStoryId=224&leftSectionId=3
Network Society: A Presentation to the CMI Guernseyguernseywebdesign
Introducing the concepts of network society to the Guernsey branch of the Chartered Management Institue.
Case study led with an emphasis on convergent technologies presented in a case study format.
Analysing Social, Cultural and Economic aspects of evolving technologies.
Prof. Dr. Peggy Valcke (KU Leuven, ICRI - IBBT)
Media Pluralism and Diversity &
Countering Hate Speech in Europe
Centre for Media Pluralism and Media Freedom; DEMOS
Institute; Open Society Foundations; UNESCO
European University Institute, 27 March 2012
Input by Heiner Benking:
Revisiting, Reframing and Rescaling an
embodied „Problematique“ and Covenant.
Reflections and Learnings about Systems, Models, Frames, Signs, Media, Representations (like Scaffoldings), Boundaries, Scales, Languages and Mindsets ….
http://weturn.org/BENKING-Inquiry-Herrenhausen.pdf
Promoting lifestyle change can be challenging, but Social Marketing is a framework that can be useful to systematically address behavioural and social change. This is the presentation given at the 23rd Finnish Sport and Exercise Medicine Conference (Biomedicum Helsinki, 4 November 2015).
Communicating Climate Change - Session with Panos South Asia Media Fellows - ...Nalaka Gunawardene
Presentation made by science writer Nalaka Gunawardene to Panos South Asia Climate Change Media Fellows at a regional workshop in Kathmandu, Nepal, from 23 to 25 April 2013.
This is part of a Climate and Development Knowledge Network (CDKN) project for enhancing climate change awareness and understanding among journalists in South Asia. The project, which is currently in its second phase, has already produced several quality outputs across the region on Climate change–related issues.
Details at http://www.panossouthasia.org/Left_read.asp?leftStoryId=224&leftSectionId=3
Network Society: A Presentation to the CMI Guernseyguernseywebdesign
Introducing the concepts of network society to the Guernsey branch of the Chartered Management Institue.
Case study led with an emphasis on convergent technologies presented in a case study format.
Analysing Social, Cultural and Economic aspects of evolving technologies.
Prof. Dr. Peggy Valcke (KU Leuven, ICRI - IBBT)
Media Pluralism and Diversity &
Countering Hate Speech in Europe
Centre for Media Pluralism and Media Freedom; DEMOS
Institute; Open Society Foundations; UNESCO
European University Institute, 27 March 2012
Input by Heiner Benking:
Revisiting, Reframing and Rescaling an
embodied „Problematique“ and Covenant.
Reflections and Learnings about Systems, Models, Frames, Signs, Media, Representations (like Scaffoldings), Boundaries, Scales, Languages and Mindsets ….
http://weturn.org/BENKING-Inquiry-Herrenhausen.pdf
Promoting lifestyle change can be challenging, but Social Marketing is a framework that can be useful to systematically address behavioural and social change. This is the presentation given at the 23rd Finnish Sport and Exercise Medicine Conference (Biomedicum Helsinki, 4 November 2015).
Web 2.0 and mobile technologies show great potential for health communication and promotion, but why practitioners and scholars should go digital? Are there ways to measure the effectiveness? Are there opportunities for research?
HIV/AIDS has been a global epidemic for more than 27 years.Most of today's youth have never known a world without it. The U.S. Centers for Disease Control and Prevention recently published national HIV incidence (new infections) that showed much higher numbers that previous estimates. The time is now. Together, we can prevent the spread of this pandemic – through awareness, care, prevention, education and research.
Presentazione tenuta il 21 novembre 2008 alla sessione pomeridiana del simposio organizzato per celebrare il decennale del corso di laurea in Relazioni Pubbliche dell'Università di Udine a Gorizia.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
Power point presentation of my master thesis titled: "Emotions, Trust, Relationships: Measuring The Quality Of Relationships Between Reason And Feeling" - "Emozioni, fiducia e relazioni: misurare la qualità delle relazioni tra ragione e sentimento"
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Azure Interview Questions and Answers PDF By ScholarHat
Media Frenzies and the Tragedy of the Commons
1. MEDIA FRENZIES &
THE “TRAGEDY OF THE COMMONS”
Rational Choice eory
in Communication Research
Lugano, May 7, 2009
Marco Bardus
USI- Institute of Communication and Health
2. Table of contents
Intro: In the Era of Media Frenzies Towards Rational Choice
in Health Communication…
Rational Choice Applied to Media
e Social Costs of Media Frenzies
Discovering the Issue-Attention Cycle
e Tragedy of the Commons
Lugano, 7-05-2009 Rational Choice eory in Communication Research 2
3. Lugano, 7-05-2009 Rational Choice eory in Communication Research 3
Images of the H1N1 Influenza Virus. h7p://www.flickr.com/photos/ajc1/3493605447/
5. Media frenzy occurs…
“…when a critical mass of journalists leap to
cover the same embarassing or scandalous subject
and pursue it intensely, often excessively, and
sometimes uncontrollably”
(Sutter, 2001)
Lugano, 7-05-2009 Rational Choice eory in Communication Research
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8. Social media flu trends
Lugano, 7-05-2009 Rational Choice eory in Communication Research 8
9. Good ol’media frenziness
Bird flu, pitbull attacks, locust alarms (Fengler &
Russ-Mohl, 2005), the strange case of Mr. Kohl
and the anonymous donations (Kepplinger,
2001), heartquakes, mad-cows… and
environmental issues (Downs, 1972), over and
over again.
Lugano, 7-05-2009 Rational Choice eory in Communication Research 9
10. What’s the problem?
Prerequisites: uncertainty, news competition
& information overload, time, lack of property rights
(Sutter, 2001)
Consequences: lack or scarcity of control (verification) =>
low reporting standards => low quality journalism?
(Fengler&Russ-Mohl, 2005; 2008; Sutter, 2001)
Lugano, 7-05-2009 Rational Choice eory in Communication Research 10
11. The “Issue-Attention Cycle”
Pre-problem stage
Post- Alarmed
problem discovery
+
Gradual
delcine of Realization (Downs, 1972)
intense of the
Lugano, 7-05-2009 Rational Choice eory in Communication Research 11
12. IAC=f (issues)
Issues characteristics
• e majority does not suffer from the problem as
much as some numerical minority.
• Sufferings are generated by social arrangements
that provide significant benefits to a majority or a
powerful minority of population (Pareto’s law).
• e problem has no intrinsically exciting qualities.
Lugano, 7-05-2009 Rational Choice eory in Communication Research 12
13. IAC in practice
• Most people are not reminded of the problem (because
they do not suffer from it).
• Solving the problem requires social changes and great
effort in behavior change. Significant attempts threaten
important groups in society.
• Media attention soon starts to be boring for the majority of
the public.
• Media realize that the attention is threatening someone and
boring the others, hence they reduce coverage.
Lugano, 7-05-2009 Rational Choice eory in Communication Research 13
14. So the issue or the problem must be…
DRAMATIC, EXCITING, LARGE ENOUGH
TO COMPETE WITH COMPETING
ENTERTAINING NEWS!
Lugano, 7-05-2009 Rational Choice eory in Communication Research 14
15. “ARE JOURNALISTS LOCUSTS, TOO?”*
*(Fengler&Russ-Mohl, 2005)
Lugano, 7-05-2009 Rational Choice eory in Communication Research 15
16. Rational Choice Media
News organizations pursue profit maximization
=break-even point
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17. The social costs of media frenzies
MPC MB
MSC MEC
Maximiza
Ion of
Marginal benefits/costs
benefit
Turning point
Rcrit Ropt Rfrenzy
Number of reporters covering story
MPC= Marginal Private Costs; MEC=Marginal External Costs;
MB=Marginal benefits; MSC=Marginal social cost (MPC+MEC)
(source: Sutter, 2001)
Lugano, 7-05-2009 Rational Choice eory in Communication Research
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18. MPC => Media circus
News organizations consider only MPC, doing only
private interests, hence they send more reporters =>
Rfrenzy > Ropt
Reducing costs triggers excessive coverage and
Lugano, 7-05-2009 Rational Choice eory in Communication Research
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19. The “Tragedy of the Commons”
“e elite’s enviromental deterioration
is often the common man’s improved
standard of living.”
(Dawns, 1972)
Lugano, 7-05-2009 Rational Choice eory in Communication Research 19
20. A World’s dilemma
Is it possible to achieve
“the greatest good for the greatest number”? (Bentham revised)
21. A Tragedy exemplified
E.g. Pollution as a problem of the tragedy of the commons
According to Malthus, population grows geometrically. Hence,
commons are justifiable only under conditions of low-population
density.
How to solve it?
a) Allocation of goods.
b) Freedom to breed (Quis custodiet ipsos custodes?)
c) Appeal to conscience and responsibility
e solution? = mutual coercion
(Hardin, 1968)
Lugano, 7-05-2009 Rational Choice eory in Communication Research
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22. “Injustice is preferable to total ruin”
(Hardin, 1968)
Lugano, 7-05-2009 Rational Choice eory in Communication Research 22
23. Are there any other solutions?
Collaboration (no, it works only in small “fraternities”)
Censorship vs. Open Access (=> false dilemma: tragedy
of the commons)
Tradable permits (anonimity) => Depend on the choice
of a regulator
New problems: Quis custodiet ipsos custodes?
Lugano, 7-05-2009 Rational Choice eory in Communication Research 23
24. Time to discuss…
ANY OTHER IDEAS?
Lugano, 7-05-2009 Rational Choice eory in Communication Research 24
25. Thank you for the attention!
Marco Bardus
Institute of Communication and Health
Università della Svizzera italiana
via Buffi, 13 – 6900 Lugano
26. References Downs, A. (1972). Up and down with ecology. e “issue-attention
cycle”. Public Interest, 28(38).
Documents
Fengler, S., & Ruß-Mohl, S. (2005). Influenza aviaria, allarme
cavallette e pitbulls come spettacoli mediali. Corriere Del Ticino,
December 3, 2005.
Fengler, S., & Ruß-Mohl, S. (2005). Media frenzies over bird flu and
locust alam. Neue Zürcher Zeitung, December 3, 2005.
Fengler, S., & Ruß-Mohl, S. (2008). Journalists and the information-
attention markets: Towards an economic theory of journalism.
Journalism, 9(6), 667-690.
Hardin, G. (1968). e tragedy of the commons. Science, 162,
1243-1248.
Kepplinger, H. M. (2001). Handle the scandal. Studies in
Communication Sciences, 1, 117-136.
Sutter, D. (2001). e social cost of media frenzies. International
Journal of Social Economics, 28(9), 742-751.
Lugano, 7-05-2009 Rational Choice eory in Communication Research 26
27. References FluTracker. http://flutracker.rhizalabs.com
Web sources Google. http://www.google.com
Google Blog Search. http://blogsearch.google.com
Google News. http://news.google.com
Google Trends. http://google.com/trends
Social mention. http://socialmention.com
Technorati Blog Search. http://www.technorati.com
XCD. A Webcomic of Romance, Sarcasm, Math and Language.
http://xkcd.com/574/
WHO- Influenza H1N1. http://www.who.int/csr/disease/
swineflu/en/index.html
Lugano, 7-05-2009 Rational Choice eory in Communication Research 27
28. References '56 Dodge Lancer. http://www.flickr.com/photos/kahluacream/
2114887238/
Pictures
Do note [Closed] http://www.flickr.com/photos/paulwatson/
5070827/
Images of the H1N1 Influenza Virus. http://www.flickr.com/
photos/ajc1/3493605447/
World Population Growth. http://www.flickr.com/photos/
laurenmanning/2979574719/
Lugano, 7-05-2009 Rational Choice eory in Communication Research 28