The document discusses the effectiveness of combining the author's main product and ancillary tasks. The author used consistent typography, fonts, and photos across their music video, CD cover, and website to visually link the products and give a unified brand. Screenshots from the music video were used on the CD cover and website gallery page. Symbols and imagery from the music video, like a candle and the artist's face, were also featured on the CD cover and tied to the song's themes and target audience. While some images could be seen as exploiting the female gaze, the author argues their work empowers rather than degrades women. Color contrasts were used between the desaturated black and white CD cover

1. Q2. How effective is the
combination of you main product
and ancillary tasks?
By Liam Gilliver

2. Continuity
In both my main product and ancillary tasks I used the
same font (Hill House) that I downloaded from dafont.com - using
typography to link my three products together and give the
impression they are from the same producer. I also took photos
during filming to be used in my digi-pack to prevent them from
differentiating. Taking screen shots of my video would have
resulted in poor quality images which would have a detrimental
effect on the professionalism of the CD Cover.

3. SIMILARITIES
Using screen shots of my music video from YouTube, you can see the similarities of the two products;
the photos from my digi-pack have also been incorporated into my website as a ‘gallery’ page. The
notion of looking is depicted throughout my music video and on the front cover- I chose this image as
many other artists such as FKA Twigs have their own face as a front cover- this follows Goodwin’s
music video analysis that states there is a fixation on the artist.

4. I purposely used the candle-lit symbol for its ascetically pleasing
appearance. Additionally, this controversial rebellion against religion will
appeal greatly to my target audience (teenagers) and reflects the style of
music. This symbol is also used in the TV Show ‘American Horror Story’
which brings an element of intertextuality, potentially enticing a much larger
fan base.

5. I chose this photo as part of my middle cover as it provides a fetishistic
treatment of the female body which is also apparent in my music video. This
adheres to feminist theories such as Mulvey’s ‘Male Gaze’ that states media
texts are from the retrospective of a heterosexual male and aims to fulfil their
ego through sexual pleasure. Arguably, I would personally state that my music
video is not a degrading portray of females but an empowering embrace of
beauty as the male character is clearly showed being seduced with the iconic
‘lipstick’ kiss on his neck. A post-feminist media critic would agree with my
production work being voyeuristic but not derogative.

6. The main (and probably only noticeable) difference between these two products
is the contrast in colours. On Photoshop CS6 I desaturated the images to create
a black and white effect; this links with the dark and rather grungy persona of
Lauren O’Conell. Whereas in my music video there is no editing of colour - apart
from clips I have brightened due to bad lighting- this was to symbolise how the
lyrics ‘bring the song to life’. I feel like if the video was in black and white- it
would be overly lifeless and dull.