Three marketing campaigns showed significant amounts of wasted spending due to fraud and unspent funds. Campaign 1 had $1.2 million go missing as the DSP logs showed only $1.8 million of bids won compared to the $3 million paid. On average, 24% of advertisers' media spend across several campaigns was wasted or missing due to invalid devices, fraud, and unspent funds not returned to advertisers.

1. March 2019 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Missing/Wasted Media Dollars
Waste due to fraud, and unspent dollars go missing
Display Campaign 1
$3,300,000 (+10%)
(agency invoice to advertiser)
$3,000,000
DSP invoice to agency (paid by
advertiser)
$1,800,000 (-40%)
DSP log total (bids won)
On average, 24% of advertisers’ media spend was wasted/missing
Mobile Campaign 2
$950,000
(campaign spend)
$330,000 (35%)
(invalid devices/fraud)
Display Campaign 3
$7,900,000
(campaign spend)
$1,500,000 (19%)
(invalid devices/fraud)
Display Campaign 3
$3,900,000
(campaign spend)
$550,000 (14%)
(invalid devices/fraud)
Display Campaign 4
$7,000,000
(campaign spend)
$1,700,000 (24%)
(invalid devices/fraud)
Source: Method Media Intelligence
DSP logs show only $1.8 million of bids
won, compared to the $3.0 million paid;
$1.2 million went “missing” (not
returned/credited to advertiser)