3. The problem we are trying to solve is
that the cost of fundraising for
charities is 30% of the donation.
Consequently, 85% of charities look
for more effective and efficient new
fundraising options.
Source: 2into3 Fourth Annual Fundraising Report, 2016
Source: PWC UK Managing in the 'new normal', 2013 3
Problem Definition
The other problem is that lack of
transparency and recent scandals are
causing a drop in the level of trust in
the charities ecosystem.
4. +
Our Vision
Offer a free fundraising platform that helps you
discover and donate to charities that embrace
transparency.
TRANSPARENCY
4
5. Non-profit0% fee
Transparency score
given to charities
We developed a
transparency scoring
system based on the
information disclosed by
the charity.
No fees on donations
to charities
We developed an online
fundraising platform
dedicated to charities,
without taking any fee on
the donations.
The #1 independent
non-profit platform
We are the first charity
that offers a free
fundraising platform to
charities.
www.altruism.ie
5
How Altruism works in practice
6. 20%
5-8%
0%
Costs can be cut while keeping the best available online donation features.
6
Altruism vs other fundraising channels
Offline Online for Profit Online non Profit
7. We have strong partnerships with charities who chose Altruism to do fundraising
7
Our Partnerships and Results
Charities who chose Altruism
“Ireland is consistently listed as one of world's most generous countries, and
platforms like Altruism Ireland help us to maintain this status.”
“Altruism Ireland does not take any cut from our fundraising, it is fantastic and
really means a lot to the people who fundraise for us”
“Altruism Ireland has helped a small charity like us to have the same online
presence as the bigger ones”
RESULTS
50 Charities are already working
with us, 100 more are in contact with
us.
1000 users are active on the website
every month.
TechCentral, The Village, Today FM
spoke about us.
and many more say about us:
9. Source: Amárach Research “Donor Insights”, January 2015
Source: Source: AstraRicerche, 2011
The level of trust into the nonprofit
sector is shaken by public fears about
where the money might end up.
Lack of trust is one of the top three
reasons behind reduction in donations
to charities.
9
Benefit for the industry as a whole
10. 77%
98%
10%Marketing
Credit card fees
10%Platform fee
E.g. SMS; Leaflets...
Funds
actually
available
Others
➤ 23% of funds raised by non-profits
are lost in fees and marketing efforts
➤ only 77% of funds retained for
charitable purposes
Altruism is more efficient:
➤ 0% platform margins
➤ In kind marketing advisory services
➤ 98% of funds available for charity
Others
10
Benefit for the charity
11. TRANSPARENCY
1. Projects: general information about the charity and its
projects for the current year
2. Results: outcomes of the projects shared at the end of
the year
3. Financials: charity financial reports, staff information
Transparency
We ask charities to share the
most relevant information for
the public, presented in a simple
form.
Stripe account
We ask charities to set up an
account on Stripe to connect
their current bank account and
receive donations directly.
Their processing fee is 1.4%
1. Create account: go to www.stripe.com and create an
account for your charity
2. Connect: link your Altruism and Stripe account
3. Fees: Stripe is an online payments processor that allows
you to receive donations online, applying a fee on the
credit card charge. Altruism is not affiliated to Stripe.
11
What is needed from your charity
12. Your Logo
Your Video
Fundraising goal
10/10
Transparency
Donation straight
to your account
Your
Projects,
Results and
Financials
12
How your charity page can look like
