MEC is a leading producer of engineering machines based in Coimbatore, generating an annual turnover of 250 crores and emphasizing innovation and customer satisfaction. The company exports its products to over 40 countries and is ISO 9001-2000 certified, offering high-quality concrete and brick-making machines. MEC focuses on employee welfare with direct recruitment and a supportive work environment, while utilizing various marketing techniques to maintain its market presence.

1. BUSINESS INSIGHT
VENKATESH DAMODHARAN
I-YEAR MBA
SRI KRISHNA COLLEGE OF ENGINEERING AND
TECHNOLOGY

2. SELECTED COMPANY

3. ABOUT MEC
 Leading Producers of Machines and Engineering
Products.
 Office and Factory located at Coimbatore.
 Annual turn over of 250 crores.
 Known for it’s excellent customer care and services.

4. MOTTO OF MEC
o " Innovation and technological changes
are the essence of survival. Developing
and refining of new processes and
methodologies is an integral part of our
overall business."

5. STRENGTHS OF MEC
 The strength of the company is adopting latest
technologies through committed research, consistent
Innovation, customer satisfaction through value added
services.
 MEC products represent high quality, security and
performance with precise accuracy in its functionality.
 MEC is committed to satisfy the customer through
efficient manufacture and timely supply of products
through involvement of suppliers.

6. MARKET OF MEC
 Apart from India, machines from MEC are sold
in countries like reaching across to
U.S.A, Europe, WestIndies, Oman, UAE,
Maldives, South Africa, Sri Lanka,
Vietnam and more than 40 countries.

7. QUALITY CERTIFICATIONS
o ISO 9001- 2000 certified company
o Labor Certification

8. PRODUCTS
 Concrete Mixer
 Concrete Block Making Machines
 Fly Ash Machines
 Clay Brick Making Machines
 Earth Ramer

9. CONCRETE MIXER

10. FLY ASH MACHINES

11. CONCRETE BLOCK MAKING MACHINES

12. CLAY BRICK MAKING MACHINES

13. EARTH RAMMER

14. CUSTOMER RETENTION & SATISFACTION
 Average profit of 75% for customers using MEC
products.
 Quick and Quality Services are provided.
 Services are provided after a particular period of
time voluntarily.
 Working hard to consistently maintain the
goodwill of the company among the customers.
 Picking up the customers.

15. MANAGING THE HUMAN RESOURCE
 Staffs are classified as
Technical
Non – Technical
 Salary is given on monthly basis even for non – technical
 No work pressure and targets for the employees
 Managers ensure that the employees are always on their
toes.

16. EMPLOYEE RECRUITMENT & RETENTION
 No agencies are involved
 Problem with the agencies
 Only direct recruitment through interview
 No problem in retention
 People are happy working in MEC

17. LEAVE POLICY
 Government Holidays, Diwali, Pongal, Azutha
Pooja.
 As per the corporate norms leave is not given.
 The customers will come during the holidays
only
 In case of emergency the employees could avail
leave.

18. MARKETING TECHNIQUES
 Wall Street, News paper, Online Marketing.
 No Television ads.
 Marketing budget is allocated separately in their
net profit.

19. DIFFERENCE BETWEEN DOMESTIC &
INTERNATIONAL MARKETS
 Domestic market is more specific than the
international market.
 Specifications are demanded more from the
domestic clients.
 More land space in our country so we use
stationary machine.
 Due to lack of land space egg laying machines
are used in foreign countries.

20. FUTURE INNOVATIVE PRODUCTS
 To prepare machines that could manufacture fly
ash bricks from the waste.
 To prepare machines that could manufacture
bricks from the dust of coconut tree and cement.

21. LEARNING OUTCOMES
 Learnt about the strengths and the products of
the company.
 Learnt about the customer retention and
satisfaction process.
 Learnt about the Human Resource Policies of the
company.
 Learnt about the future market of this industry.

22. Queries

23. EFFORT NEVER DIES