Measurement beyond Fans, Likes & Comments - Karthik Nagarajan, GroupM at the IndiaSocial Summit 2012

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Karthik Nagarajan's presentation on the Power Panel: Measurement beyond fans, likes and comments at the IndiaSocial Summit 2012

Business Technology

Measurement beyond
fans, likes & comments

Karthik Nagarajan

What is the ROI of taking
your client out to golf?

“ ROI? we
don’t know.
Today the
equation to
measure
that doesn’t
exist…

Your overall reach
The number of conversations your
last message generated

Conversations Conversations
about you generated by you

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