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THE FUTURE OF CONTENT
        Gautam John
          @gkjohn
AD 1557
!'%($%&




!"#/%'+%&   !"#$%#$&    )*+$'*,-$%&




             !"#+-.%&
ENCYCLOPÆDIA BRITANNICA
         1768 - 2010
“WE DON’T WANT
EVERYTHING FOR FREE. WE
 JUST WANT EVERYTHING.”
TAKEAWAYS

  Content             Content Centric              Protecting
Experiences          People Centric                 Sharing



  Solitary
                         Gatekeepers                Unilateral
Consumption
                          Curators               Community
 Influence


 Thank you @dina @sumants @karthik_perumal for comments & feedback
CREDITS
Slide 2 - http://www.herravendomain.com/?p=30 | http://commons.wikimedia.org/wiki/File:Medieval_writing_desk.jpg | https://
picasaweb.google.com/lh/photo/4mAQBRhUQSwJKScReyaGFw

Slide 3 - http://commons.wikimedia.org/wiki/File:ParisCafeDiscussion.png

Slide 4 - http://commons.wikimedia.org/wiki/File:Flag_of_Edward_England.svg

Slide 6 - http://www.dreamstime.com/royalty-free-stock-photography-connected-world-image2223227 | http://
wallpaperpassion.com/download-wallpaper/6017/speedometer-wallpaper | http://blog.ninapaley.com/2011/06/27/credit-is-due/

Slide 7 - http://mediadecoder.blogs.nytimes.com/2012/03/13/after-244-years-encyclopaedia-britannica-stops-the-presses/

Slide 8 - http://www.techdirt.com/articles/20120321/17385918193/our-gift-to-authors-guild-ad-brick-mortar-book-stores.shtml

Slide 9 - http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html

Slide 10 - 1 & 4 http://theoatmeal.com/comics/game_of_thrones | http://gilraina.tumblr.com/post/19054121160/sorry-netflix-is-
not-available-in-your-country | http://ice.he.net/~hedden/DVD_video_standards.html

Slide 11 - http://www.macdoctor.co.nz/2012/01/10/control/ | http://enjoythelittlethings.blog.com/2011/01/28/day-42-24-hour-stores/ |

Slide 12 - http://www.flickr.com/photos/silvan72/6061540428/ | http://www.flickr.com/photos/bockbilbo/249692368/ | http://
www.theconversationmanager.com/2011/03/08/how-harmful-is-negative-word-of-mouth/

Slide 13 - http://mimiandeunice.com/2011/01/04/ye-olde-technologie/ | Quote from http://blog.ninapaley.com/2012/03/22/kids-
today/

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The Future of Content - Gautam John at the IndiaSocial Summit 2012

  • 1. THE FUTURE OF CONTENT Gautam John @gkjohn
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  • 13. “WE DON’T WANT EVERYTHING FOR FREE. WE JUST WANT EVERYTHING.”
  • 14. TAKEAWAYS Content Content Centric Protecting Experiences People Centric Sharing Solitary Gatekeepers Unilateral Consumption Curators Community Influence Thank you @dina @sumants @karthik_perumal for comments & feedback
  • 15. CREDITS Slide 2 - http://www.herravendomain.com/?p=30 | http://commons.wikimedia.org/wiki/File:Medieval_writing_desk.jpg | https:// picasaweb.google.com/lh/photo/4mAQBRhUQSwJKScReyaGFw Slide 3 - http://commons.wikimedia.org/wiki/File:ParisCafeDiscussion.png Slide 4 - http://commons.wikimedia.org/wiki/File:Flag_of_Edward_England.svg Slide 6 - http://www.dreamstime.com/royalty-free-stock-photography-connected-world-image2223227 | http:// wallpaperpassion.com/download-wallpaper/6017/speedometer-wallpaper | http://blog.ninapaley.com/2011/06/27/credit-is-due/ Slide 7 - http://mediadecoder.blogs.nytimes.com/2012/03/13/after-244-years-encyclopaedia-britannica-stops-the-presses/ Slide 8 - http://www.techdirt.com/articles/20120321/17385918193/our-gift-to-authors-guild-ad-brick-mortar-book-stores.shtml Slide 9 - http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html Slide 10 - 1 & 4 http://theoatmeal.com/comics/game_of_thrones | http://gilraina.tumblr.com/post/19054121160/sorry-netflix-is- not-available-in-your-country | http://ice.he.net/~hedden/DVD_video_standards.html Slide 11 - http://www.macdoctor.co.nz/2012/01/10/control/ | http://enjoythelittlethings.blog.com/2011/01/28/day-42-24-hour-stores/ | Slide 12 - http://www.flickr.com/photos/silvan72/6061540428/ | http://www.flickr.com/photos/bockbilbo/249692368/ | http:// www.theconversationmanager.com/2011/03/08/how-harmful-is-negative-word-of-mouth/ Slide 13 - http://mimiandeunice.com/2011/01/04/ye-olde-technologie/ | Quote from http://blog.ninapaley.com/2012/03/22/kids- today/