SlideShare a Scribd company logo
Examining behavioral effects of
player sex in two large-scale MMOs

            Dan Sarkar-Michigan State University
            Robby Ratan-Michigan State University
            Jackson Hopcroft- Michigan State University
            Daniel Allen- Michigan State University




             Meaningul Play-2012
BACKGROUND

 Players act through their avatar to interact
  with the game entities and the other player
  characters.


 Players can participate either through the
  game or players generated facets.


                   Meaningul Play-2012
Motivation
 How does gender associate with gameplay
  tendencies?



 The effects of player gender on game play
  behaviors are gaining interest.



                 Meaningul Play-2012
METHOD
 We studied the games EVE Online and CR3.
   EVE Online- North American/Euro demographic
   CR3 – Chinese game/demographic.




 We gained access of privacy-protected, server
  log data from these two games.
                      Meaningul Play-2012
EVE Online and CR3

          Similarities                           Differences
Groups and Corporations (Guilds)          Mentoring (CR3 exclusive)

                                     Passive (EVE) vs. Active (CR3)
Chat messages                        skill training
Killing monsters, killing ships/pods Avatar Representation
                                     (human avatar vs.
                                     spaceship/human portrait)
                                     EVE is more time-consuming
Bounties, Quests

Player-killing (PKing)                    EVE has more skills
                           Meaningul Play-2012
DATA COLLECTION
 We collected a sample of 863 players-gender
  from CR3.



 We collected a randomized sample of 868
  players-gender from EVE Online.



                 Meaningul Play-2012
Analyses Strategy
 We conducted separate analyses for EVE
  Online and CR3.

 We applied Machine Learning (ML)
  techniques to examine how our predictors
  identify players-gender.

 Two different ML models are used to
  evaluate the accuracy of players gender.
                  Meaningul Play-2012
RESULTS
 2/3 of the data is used to build the model.
 1/3 of the data to evaluate our model.
                 EVE ONLINE                              CR3
             Accuracy     Misclassification   Accuracy   Misclassificatio
                                                         n
 Logistic
              94.2 %              5.8%          81.2           18.8
Regression


             Accuracy     Misclassification   Accuracy   Misclassification
Multilayer
Perceptron
               93.5%                 6.2 %      81.1           18.9


                        Meaningul Play-2012
RESULTS FROM LOGISTIC REGRESSION
                                             Predictor Variables       Odds ratio   Sig
  RESULT
                                               Skill_Point               1.001       .178
                  Combat
                                              Character Skill            1.023       .245
EVE                                    Number of Corporation            1.532*       .045
Online               Social
                                              Logon Minutes              1.001       .214

                                               Quest Accept              1.001       .348

                    Combat                    Quest Complete             1.001       .512
     CR3
                                                 Join Team               1.001       .741
                     Social
                                               Message Length            1.001*      .019

                                             Message Count               1.001        .076


                                                Meaningful Play-2012
P < .05*; response variable: player gender
DISCUSSIONS
 Variables Number of Corporation and Message
  Length are significant predictors of gender in EVE
  Online and CR3.
     • These are social variables.
     • Prediction higher for EVE than CR3 (94 vs 81% accuracy)
        – WHY? Cultural difference in gender (Chinese gender less predictable)?

 There are differences exist in social behavior in
  terms of gender.
     • The finding are consistent in both games.


 The effect size is small. This should be taken into
  consideration when interpreting the data.
IMPLICATION
 Social behaviors between males and
  females are not same.


 These insights may help designers,
  game administrators to design games
  mechanics and features using gender
  specific traits to target users.


                 Meaningul Play-2012
SUMMARY
 Using Machines Learning approach, we
  detected player genders (with high
  accuracy).


 In both Chinese and American games
  social behaviors are stronger predictors to
  identify player gender.
Thanks!

    Thoughts?

    Dan Sarkar:
www.msu.edu/~sarkarch
        Robby Ratan
      rratan@msu.edu
     Jackson Hopcroft
hopcroftjackson@gmail.com
         Daniel Allen
  dallen1750@gmail.com
   Meaningul Play-2012

More Related Content

Featured

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
Alireza Esmikhani
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Project for Public Spaces & National Center for Biking and Walking
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
Erica Santiago
 

Featured (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 

Meaningful play 2012

  • 1. Examining behavioral effects of player sex in two large-scale MMOs Dan Sarkar-Michigan State University Robby Ratan-Michigan State University Jackson Hopcroft- Michigan State University Daniel Allen- Michigan State University Meaningul Play-2012
  • 2. BACKGROUND  Players act through their avatar to interact with the game entities and the other player characters.  Players can participate either through the game or players generated facets. Meaningul Play-2012
  • 3. Motivation  How does gender associate with gameplay tendencies?  The effects of player gender on game play behaviors are gaining interest. Meaningul Play-2012
  • 4. METHOD  We studied the games EVE Online and CR3.  EVE Online- North American/Euro demographic  CR3 – Chinese game/demographic.  We gained access of privacy-protected, server log data from these two games. Meaningul Play-2012
  • 5. EVE Online and CR3 Similarities Differences Groups and Corporations (Guilds) Mentoring (CR3 exclusive) Passive (EVE) vs. Active (CR3) Chat messages skill training Killing monsters, killing ships/pods Avatar Representation (human avatar vs. spaceship/human portrait) EVE is more time-consuming Bounties, Quests Player-killing (PKing) EVE has more skills Meaningul Play-2012
  • 6. DATA COLLECTION  We collected a sample of 863 players-gender from CR3.  We collected a randomized sample of 868 players-gender from EVE Online. Meaningul Play-2012
  • 7. Analyses Strategy  We conducted separate analyses for EVE Online and CR3.  We applied Machine Learning (ML) techniques to examine how our predictors identify players-gender.  Two different ML models are used to evaluate the accuracy of players gender. Meaningul Play-2012
  • 8. RESULTS  2/3 of the data is used to build the model.  1/3 of the data to evaluate our model. EVE ONLINE CR3 Accuracy Misclassification Accuracy Misclassificatio n Logistic 94.2 % 5.8% 81.2 18.8 Regression Accuracy Misclassification Accuracy Misclassification Multilayer Perceptron 93.5% 6.2 % 81.1 18.9 Meaningul Play-2012
  • 9. RESULTS FROM LOGISTIC REGRESSION Predictor Variables Odds ratio Sig RESULT Skill_Point 1.001 .178 Combat Character Skill 1.023 .245 EVE Number of Corporation 1.532* .045 Online Social Logon Minutes 1.001 .214 Quest Accept 1.001 .348 Combat Quest Complete 1.001 .512 CR3 Join Team 1.001 .741 Social Message Length 1.001* .019 Message Count 1.001 .076 Meaningful Play-2012 P < .05*; response variable: player gender
  • 10. DISCUSSIONS  Variables Number of Corporation and Message Length are significant predictors of gender in EVE Online and CR3. • These are social variables. • Prediction higher for EVE than CR3 (94 vs 81% accuracy) – WHY? Cultural difference in gender (Chinese gender less predictable)?  There are differences exist in social behavior in terms of gender. • The finding are consistent in both games.  The effect size is small. This should be taken into consideration when interpreting the data.
  • 11. IMPLICATION  Social behaviors between males and females are not same.  These insights may help designers, game administrators to design games mechanics and features using gender specific traits to target users. Meaningul Play-2012
  • 12. SUMMARY  Using Machines Learning approach, we detected player genders (with high accuracy).  In both Chinese and American games social behaviors are stronger predictors to identify player gender.
  • 13. Thanks! Thoughts? Dan Sarkar: www.msu.edu/~sarkarch Robby Ratan rratan@msu.edu Jackson Hopcroft hopcroftjackson@gmail.com Daniel Allen dallen1750@gmail.com Meaningul Play-2012