The Aloha Spirit!

1. Kuhio Bar & Grill
DALTON LARRINGTON,
JORDAN LESTER,
TRAVIS MIYASHIRO,
MARIA MAFI DA SILVEIRA

2. EXECUTIVE SUMMARY-Dalton
Kuhio Bar & Grill be a restaurant and bar based in Lamoni, Iowa.
◦ A place for family, friends, and college students to meet
◦ Prides itself in bringing a new dining experience to the area
This opportunity occurs because there is a limited amount of options in Lamoni and the surrounding areas for dining
and social gathering options.
We are confident that we can be successful with energetic staff, our excellent location, and effective planning by our
management team.

3. HIGHLIGHTS-Dalton
2019 Iowa Restaurant Industry Statistics
Total # of Restaurants 6,285
Estimated Sales $4.7 billion
Total Foodservice Jobs in 2019 152,500
Total Small Restaurant Employment 82,669
Total Private Restaurant Employment 118,733
Source: National Restaurant Association & The Small Business Administration
2019 Decatur County Food Service
Small Business Employment 33% to 50%
Source: The Small Business Administration

4. KEYS FOR SUCCESS-Maria
1. LOCATION 2. ADVERTISEMENT 3. SERVICE 4. LOCAL FARMERS 5. ACQUIRE LICENSES
AND MAINTAIN GOOD
RELATIONSHIP

5. COMPANY DESCRIPTION-Travis
Mission Statement: Our mission is to provide a place where family, friends, and college students can share
stories or sporting events while enjoying a cheerful Hawaiian dining experience.
Our Vision: Kuhio Bar & Grill aims to serve the local community by bring you the best and
quality ingredients by supporting our local farmers. Allow us to serve you the local experience, Aloha and
welcome!

6. VALUES-Travis
Safety Maintain policies within the bar and grill that
comply with USDA and FDA standards. All
employees must take courses in food safety.
Non footwear must also be worn.
Customers Bar Tenders, waiters, and waitresses as well as
management staff must be able to build and
maintain connections with patrons.
Our People Staff the bar and grill with host/hostesses, bar
tenders, waiters/waitresses that can bring and
maintain a cheerful environment for the
customers.
Community We will stay involved in the community in which
we operate and dedicate our physical and
financial assets to programs and groups that fit
our beliefs and values.
Excellence and Quality Stick to our promise of quality food, drinks, and
customer service. Treat each patron as if they
are family.

7. GOALS AND OBJECTIVES-Travis
Short Term: To serve the local community as well as serving visitors that come from afar. The ability to serve
as a caterer to Graceland University. Ability to serve as a meeting place for friends and family.
Long Term: To give the local community a meeting place rather than a college location such as pizza hut or
pizza shack. Serving the mature generation, since students are only here 8 months out of the year.

8. PRODUCTS AND SERVICES PRICE LIST - Jordan
Bar Items:
Draft List
Bottles and Cans
Grill Items:
Breakfast
Omelets
Lunch and Dinner
Sandwiches, Burgers, and Salads
Salads
Combination Plates
Take-Out Service:

9. INDUSTRY AND
MARKET
ANALYSIS-
Dalton

10. MARKETING
AND SALES
Marketing
Partnership with Graceland: Donation
of 5,000 dollars
Radio Ad

11. COMPETITION
Travis
Choices
La Cocina
Subway
Pizza Shack

12. COMPETITION
Pierces Dairy Cup
Maidrite
Quilt Country
Pizza hut

13. OPERATIONS-
Dalton
•Operated in Lamoni Iowa
• Open every day of the year
•Lunch and dinner will be served at specified times
Staff:
• 5 cooks
• 4 waitresses/waiters
• 1 chef
• 1 bouncer
• 2 bartenders
•Before opening and closing the restaurant must be
thoroughly sanitized
• Managers will oversee take-out orders and designate
drivers to deliver orders

14. DAILY
PROCEDURES-
Dalton
9:30 am: Unlock doors and restaurant turn on lights
Grill:
10:00 am: Sanitize all equipment in kitchen and bar, as well as serving trays and restaurant tables
10:30 am: Start kitchen (Grill) and bar equipment
Take inventory of supplies and order more if needed
11:00 am: Managers brief staff on specials (drinks, menu items) and any reserved parties that are arriving within
the day
12:00 pm: Begin accepting guest and serve lunch
Begin take-out service
2:00 pm: Stop serving lunch
2:30 pm: Sanitize all equipment
3:00 pm: Begin accepting dinner guest and serving dinner menu items
10:00 pm: Lock doors and stop accepting guest
10:30 pm: Sanitize kitchen and guest area tables and utensils
11:00 pm: All managers and staff go home
Bar:
9:30 am: Turn on bar lights and ice machine
Stop taking orders for take-out service and deliver last orders
10:00 am: Managers brief staff on specials (drinks, menu items) and any reserved parties that are arriving within
the day
10:30 am: Take bar inventory and order more if needed
12:00 pm: Begin serving drinks
5:00 pm: Begin serving for happy hour
10:00 pm: Last Call
10:30 pm: Stop serving guest drinks and sanitize glasses and bar equipment

15. MANAGEMENT
AND
ORGANIZATION -
Dalton
Kuhio Bar & Grill is based in the state of Iowa. To form an
LLC in Iowa and $45 biannually.
Co-Owners, Dalton Larrington, Travis Miyashiro, Maria da
Silveira, and Jordan Lester
Being that a few of the founders are out of the area, there will
be 2 founders to manage the operation as well as other hired
managers. We will hire 4 managers at $22,880 per year.
We will hire and have trained 24 employees by December of
2021, with the addition of Dalton and Jordan acting as
managers.

16. CAPITALIZATION AND STRUCTURE - Dalton
SBA Loan = $250,000 Sales = $300,000 Sales to Investment = 1.2

17. MILESTONES-Maria
PHYSICAL
LOCATION/FURNITURE
EMPLOYEES SOCIAL MEDIA ADVERTISEMENT OPERATIONS BECOME NUMBER ONE
RESTAURANT IN
DECATUR COUNTY

18. RISK CONTINGENCIES - Jordan
•Food Safety
•Liquor Safety
•Underage Sales
•Risk of Low Sales
•Poor Brand Reputation
•Vandalism / Assault

19. FINANCIAL PROJECTIONS- Jordan
Year 1 Net Revenue
◦ $289,231
Year 1 Operating
Expenses
◦ $293,859
Year 1 Net Income
◦ -$4,629
Year 10 Net Revenue
◦ $396,773
Year 10 Operating
Expenses
◦ $319,066
Year 10 Net Income
◦ $68,383

20. SWOT ANALYSIS-Maria
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
• New dining
experience
• High startup cost • Partnership • Rise in prices
• Vast Variety of Food
and Beverages
• Local customers • Discounts • Rise in cost delivery
• Attractive Location • Hiring • Expand business • Low consumer buyer
power

21. FIVE GENERIC
STRATEGIES-
Maria
Focused Differentiation
Strategy

22. FIVE FORCES ANALYSIS
Buyer
Power​
Rivalry​ New
Entrants​
Supplier Power​ Substitutes​
High​ Moderate Moderate Moderate​ Moderate​

23. WEIGHTED COMPETITIVE STRENGTH ANALYSIS
- Jordan
Strength Measure Weight La Cocina
Real
Pizza
Shack
Subway
Food Quality 0.20 7/1.40 7/1.40 7/1.40
Cost 0.15 8/1.2 10/1.5 10/1.5
Google Reviews 0.15 9/1.35 9.2/1.38 7.6/1.14
Menu Diversity 0.15 1/0.15 3/0.45 1/0.15
Distance from Main Street 0.15 8/1.2 10/1.5 9/1.35
Health Inspection
Violations
0.10 1/0.1 2/0.20 9/0.90
Speed of Service 0.10 8/0.80 8/0.80 10/1.0
Sum of Weights 1.00
Overall Strength Rating 6.2 7.23 7.44
Ranking 3 2 1
Rating Scale: 1 = Very Weak; 5 = Average; 10 = Very Strong
Menu Diversity: 1 = One Type of Food; 3 = Three Types of Food
Health Inspection Violations: 10 – Number of Violations Total
Cost: 10 = One $ on Yelp; 8 = Two $ of Yelp; 6 = Three $ of Yelp

24. ECONOMICS-Maria
HOUSEHOLD INCOME RESIDENTS PER
RESTAURANT IN LAMONI
CORONAVIRUS

25. CONCLUSION

26. Questions