Este documento presenta un informe final sobre un proyecto escolar realizado por un estudiante de noveno grado titulado "Un trabajo para todas las edades" que explora cómo YouTube puede usarse para ganar dinero. El documento explica qué es YouTube, su historia y ejemplos de youtubers famosos, y cómo los creadores de contenido pueden ganar dinero a través del programa de asociados de YouTube. El producto final del proyecto fue la creación de un canal de YouTube y la conclusión es que YouTube ofrece una plataforma para compartir intereses y hab
This document lists various medicinal plants found in Fiji and their traditional medicinal uses. Some plants are used to treat cough, diarrhea, stomach ache, sore throat, asthma, exhaustion, boils, and more. The plants are prepared in teas, poultices, or by chewing or ingesting crushed leaves or bark to remedy different ailments. Over 25 plants and their medicinal properties are described.
Presentation shared by Colorado DHSEM Strategic Communications Director Micki Trost on impact of recent Colorado Floods including lessons learned from Public Information Officer presprective.
This document provides a summary of Gryshell Dalton's experience and qualifications. She has over 20 years of experience in operations management and team development, most recently serving as the Director of Operations Support at Assurant Health in Milwaukee, WI where she manages a team of 30 employees. She has a proven track record of driving results through process improvement, system enhancements, and leading large projects. Gryshell Dalton has extensive leadership experience, strong communication skills, and the ability to motivate teams and deliver projects on time and on budget.
Mr Know It All: Brainy B2B Brands for a Social, Mobile WorldMcClenahan Bruer
The document discusses strategies for B2B brands to mobilize and leverage social media. It recommends optimizing email, web content, and apps for smartphones and tablets. It also suggests using video more as B2B audiences engage with it, and to centralize content planning to maintain brand consistency across channels as buyers are increasingly mobile and use social media for research.
McBru customizes LinkedIn forums to create exclusive mindshare for Reaction Design: A small elite group of engineers and scientists from around the world can share ideas, questions and contacts in an exclusive LinkedIn group created and managed by McBru, keeping Reaction Design thought leadership and product capabilities forefront in their perceptions.
Este documento presenta un informe final sobre un proyecto escolar realizado por un estudiante de noveno grado titulado "Un trabajo para todas las edades" que explora cómo YouTube puede usarse para ganar dinero. El documento explica qué es YouTube, su historia y ejemplos de youtubers famosos, y cómo los creadores de contenido pueden ganar dinero a través del programa de asociados de YouTube. El producto final del proyecto fue la creación de un canal de YouTube y la conclusión es que YouTube ofrece una plataforma para compartir intereses y hab
This document lists various medicinal plants found in Fiji and their traditional medicinal uses. Some plants are used to treat cough, diarrhea, stomach ache, sore throat, asthma, exhaustion, boils, and more. The plants are prepared in teas, poultices, or by chewing or ingesting crushed leaves or bark to remedy different ailments. Over 25 plants and their medicinal properties are described.
Presentation shared by Colorado DHSEM Strategic Communications Director Micki Trost on impact of recent Colorado Floods including lessons learned from Public Information Officer presprective.
This document provides a summary of Gryshell Dalton's experience and qualifications. She has over 20 years of experience in operations management and team development, most recently serving as the Director of Operations Support at Assurant Health in Milwaukee, WI where she manages a team of 30 employees. She has a proven track record of driving results through process improvement, system enhancements, and leading large projects. Gryshell Dalton has extensive leadership experience, strong communication skills, and the ability to motivate teams and deliver projects on time and on budget.
Mr Know It All: Brainy B2B Brands for a Social, Mobile WorldMcClenahan Bruer
The document discusses strategies for B2B brands to mobilize and leverage social media. It recommends optimizing email, web content, and apps for smartphones and tablets. It also suggests using video more as B2B audiences engage with it, and to centralize content planning to maintain brand consistency across channels as buyers are increasingly mobile and use social media for research.
McBru customizes LinkedIn forums to create exclusive mindshare for Reaction Design: A small elite group of engineers and scientists from around the world can share ideas, questions and contacts in an exclusive LinkedIn group created and managed by McBru, keeping Reaction Design thought leadership and product capabilities forefront in their perceptions.
McBru is a social media agency that has been connecting tech B2B companies to their audiences since 2007 across various social media platforms. They offer a Social Media 360 program to help companies develop a social media strategy and build communities through ongoing community management. For some clients, McBru monitors social media conversations and engages on their behalf. They provide reporting and analysis to help companies refine their social media efforts. McBru aims to leverage social media to amplify other marketing programs.
The company had new management, new products and a fresh commitment. Now, time to purge perceptions of the “old Isilon.” Once troubled by accounting issues and falling stock prices, data storage company Isilon developed a new vision and leadership. Through targeted outreach to journalists and analysts, Isilon conveyed its vision of addressing growing data needs. Executing on this strategy produced positive coverage that helped restore confidence, drive up stock prices tenfold, and lead to an acquisition.
1) Altium, an electronics design software company, conducted a survey of nearly 500 recent customers through McBru's intelligent dialog technology to understand customer experiences and identify trends for an influencer relations campaign.
2) The survey mimicked an interactive discussion and asked follow up questions to build understanding. It revealed that Altium's software was more affordable than competitors but customers valued its unified design environment more than price.
3) Insights from the survey fueled media coverage and identified customer evangelists, helping refine Altium's marketing strategy and sales process.
Xilinx identified the "Maker" community as a new audience to engage through social media. They sponsored an electronics design contest where the winner created a positive video about the Xilinx prize kit. This brought Xilinx in contact with an influencer, Jeri Ellsworth, who featured Xilinx's FPGA in one of her projects and videos, exposing her large social media audiences to Xilinx.
McBru Video Series discusses how tech agency McClenahan Bruer helped storage company Isilon craft and share its turnaround story through an influencer relations and social media program which led to Isilon being acquired by EMC for $2.25 billion in November 2010.
McBru Insights: A Study of ChineseTechnology Innovators 2007McClenahan Bruer
The document summarizes key findings from a 2007 survey of 2,071 Chinese electronic engineers. It finds that:
1) Most Chinese EEs work for small-to-medium sized companies, have engineering roles, and obtained higher education in China.
2) Compared to US EEs, Chinese EEs tend to work individually rather than in teams, have less job security and autonomy, and derive less satisfaction from their work.
3) While Chinese EEs are required to take on many responsibilities like keeping skills updated, they often lack clear expectations, respect, freedom and resources to do their jobs.
McBru Insights: A Survey of US Technology Innovators 2005McClenahan Bruer
This document provides a summary of a survey of U.S. technology innovators conducted in 2005. It covers three main sections:
1. U.S. competitiveness/leadership in technology innovation - Engineers express concerns about declining U.S. leadership due to factors like fewer engineering degrees awarded in the U.S. and increased outsourcing of design work.
2. Psychographic profile of technology creators - The survey examines characteristics of engineers such as their marital status, number of children, and preferences for books and dinner guests.
3. Addendums on methodology and respondent demographics - Additional details are provided on the survey methodology and characteristics of respondents.
SMSC, a $160 million semiconductor company, worked with advertising agency McClenahan Bruer Communications to develop a new brand identity. The goal was to unify SMSC's visual identity and strengthen connections with customers, partners, and shareholders. McClenahan Bruer revamped SMSC's logo, website, and collateral materials. They created a style guide and launched the new brand identity internally and externally at events with employees, markets, customers, and partners. The new brand positioning of "Success By Design" was well received.
McBru's Creative Director, David Smith, demonstrates how to apply insight gained from customer listening into tangible marketing, PR, and sales benefits.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
McBru is a social media agency that has been connecting tech B2B companies to their audiences since 2007 across various social media platforms. They offer a Social Media 360 program to help companies develop a social media strategy and build communities through ongoing community management. For some clients, McBru monitors social media conversations and engages on their behalf. They provide reporting and analysis to help companies refine their social media efforts. McBru aims to leverage social media to amplify other marketing programs.
The company had new management, new products and a fresh commitment. Now, time to purge perceptions of the “old Isilon.” Once troubled by accounting issues and falling stock prices, data storage company Isilon developed a new vision and leadership. Through targeted outreach to journalists and analysts, Isilon conveyed its vision of addressing growing data needs. Executing on this strategy produced positive coverage that helped restore confidence, drive up stock prices tenfold, and lead to an acquisition.
1) Altium, an electronics design software company, conducted a survey of nearly 500 recent customers through McBru's intelligent dialog technology to understand customer experiences and identify trends for an influencer relations campaign.
2) The survey mimicked an interactive discussion and asked follow up questions to build understanding. It revealed that Altium's software was more affordable than competitors but customers valued its unified design environment more than price.
3) Insights from the survey fueled media coverage and identified customer evangelists, helping refine Altium's marketing strategy and sales process.
Xilinx identified the "Maker" community as a new audience to engage through social media. They sponsored an electronics design contest where the winner created a positive video about the Xilinx prize kit. This brought Xilinx in contact with an influencer, Jeri Ellsworth, who featured Xilinx's FPGA in one of her projects and videos, exposing her large social media audiences to Xilinx.
McBru Video Series discusses how tech agency McClenahan Bruer helped storage company Isilon craft and share its turnaround story through an influencer relations and social media program which led to Isilon being acquired by EMC for $2.25 billion in November 2010.
McBru Insights: A Study of ChineseTechnology Innovators 2007McClenahan Bruer
The document summarizes key findings from a 2007 survey of 2,071 Chinese electronic engineers. It finds that:
1) Most Chinese EEs work for small-to-medium sized companies, have engineering roles, and obtained higher education in China.
2) Compared to US EEs, Chinese EEs tend to work individually rather than in teams, have less job security and autonomy, and derive less satisfaction from their work.
3) While Chinese EEs are required to take on many responsibilities like keeping skills updated, they often lack clear expectations, respect, freedom and resources to do their jobs.
McBru Insights: A Survey of US Technology Innovators 2005McClenahan Bruer
This document provides a summary of a survey of U.S. technology innovators conducted in 2005. It covers three main sections:
1. U.S. competitiveness/leadership in technology innovation - Engineers express concerns about declining U.S. leadership due to factors like fewer engineering degrees awarded in the U.S. and increased outsourcing of design work.
2. Psychographic profile of technology creators - The survey examines characteristics of engineers such as their marital status, number of children, and preferences for books and dinner guests.
3. Addendums on methodology and respondent demographics - Additional details are provided on the survey methodology and characteristics of respondents.
SMSC, a $160 million semiconductor company, worked with advertising agency McClenahan Bruer Communications to develop a new brand identity. The goal was to unify SMSC's visual identity and strengthen connections with customers, partners, and shareholders. McClenahan Bruer revamped SMSC's logo, website, and collateral materials. They created a style guide and launched the new brand identity internally and externally at events with employees, markets, customers, and partners. The new brand positioning of "Success By Design" was well received.
McBru's Creative Director, David Smith, demonstrates how to apply insight gained from customer listening into tangible marketing, PR, and sales benefits.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
1. POSITION PAPER
Best practices for getting the best
creative from your agency.
Or, why an agency is only as good as its clients.
2. Want to get the best possible creative product from your agency?
Of course you do. Good creative can work wonders for the effectiveness of your marketing
programs. Bad creative surely dooms them.
That said, an agency — and more to the point, the work it produces — is only as good
as its clients.
For over 16 years now, McBru has worked with dozens of high-tech companies. Our
staff has many more collective years of experience in the business. We’ve seen the
creative process work well, and sometimes not so well. We have come to understand and
evangelize the process that unlocks the potential of a good creative team. We measure
that potential by how effectively the work delivers on business objectives.
Of course, you want to get the best possible outcome from your marketing communications.
Your agency wants that too. Applying simple best practices can ensure that everyone
involved pulls together towards that goal. You’ll be proud of the end result, and hopefully
even manage to have fun getting there.
1. Define your objectives
A critical initial step is for you to get as clear as possible on the objectives your
communications must serve. Without clear objectives, you can’t hope for a creative solution
that supports your business goals. These objectives must be ones that communications
can affect. Short, clear, razor-sharp: “I need this audience to learn or do that.”
To begin, identify and define your target audience with as much detail as possible. It
may seem obvious, but you can’t assume that the creative team knows exactly who you
are trying to reach.
Next, define the primary outcome you’re seeking. For example, is it awareness you’re
after, or are you primarily looking to generate leads? You may end up doing both, but you
have to pick one if you hope for focused and effective creative concepts.
Establish metrics. While there will always be a certain amount of subjectivity involved
with creative work, having a specific, measurable outcome — clearly defined from the
outset — takes some interpretation out of the equation. Which, ironically, in turn provides
the solid foundation and confidence an agency needs to take risks creatively.
3. A lack of clearly defined objectives — or worse yet, shifting objectives — will absolutely
doom the creative process. They form the map and compass for creative execution;
without them, a creative team is rudderless.
Clear objectives keep the creative energy focused and effective.
2. Lock in your strategy
With your ultimate objectives defined, you and your agency should collaborate on a
strategy to achieve them. It’s important to document the strategy in a creative platform
or brief.
This document serves two purposes that are extremely important for optimal creative
output. First, it squeezes out any room for miscommunication or separate interpretations
amongst the team. Every subsequent step can be more accurate and add to the value of
the program.
Secondly, your strategy document is a well-oiled tool for building understanding and
consensus within your own organization. Use the document to bring your peers on board.
Share it with any stakeholder who has a role or decision-making authority on your project.
Listen to their comments or concerns, and explain your rationale. You’ve now made
these coworkers ready to understand the outcome of your project and provide prompt,
constructive feedback when needed, throughout the process (more on this point later).
3. Know your brand. Know your organization.
The tone of any piece of marketing communications needs to properly reflect your
company’s brand. Define those primary brand attributes that should be reinforced by the
creative execution. If your company must appear reliable and steady, you should receive
very different creative ideas than you would if your company wanted to emphasize its
cutting-edge innovation.
On the flip side of your company’s external brand attributes are its internal organizational
dynamics. Don’t set your agency up for potential failure by not alerting it to any internal
philosophy or struggles that may influence the reception of creative concepts. Does your
company have any pet peeves or idiosyncrasies that your agency should be mindful of?
4. If your VP of sales or CEO believes that, for example, a “good” ad must use product as
its primary imagery then tell your agency that up front. You aren’t doing it any favors
by keeping it in the dark. That said, a good agency isn’t doing its job if it isn’t pushing
against predispositions. An important part of marketing communications is exploring
new ways to connect with your audiences. But if the agency is aware of internal biases
heading into the review process it stands a better chance of managing reactions. At the
very least, you and the agency aren’t going to be blind-sided in a conference room full of
people with no explanation of why none of the ad concepts being presented “looks like
one of our ads.”
4. Refine – really refine – your key message
The tone of any piece of marketing communications needs to properly reflect your
company’s brand. Define those primary brand attributes that should be reinforced by the
creative execution. If your company must appear reliable and steady, you should receive
very different creative ideas than you would if your company wanted to emphasize its
cutting-edge innovation.
On the flip side of your company’s external brand attributes are its internal organizational
dynamics. Don’t set your agency up for potential failure by not alerting it to any internal
philosophy or struggles that may influence the reception of creative concepts. Does your
company have any pet peeves or idiosyncrasies that your agency should be mindful of?
If your VP of sales or CEO believes that, for example, a “good” ad must use product as
its primary imagery then tell your agency that up front. You aren’t doing it any favors
by keeping it in the dark. That said, a good agency isn’t doing its job if it isn’t pushing
against predispositions. An important part of marketing communications is exploring
new ways to connect with your audiences. But if the agency is aware of internal biases
heading into the review process it stands a better chance of managing reactions. At the
very least, you and the agency aren’t going to be blind-sided in a conference room full of
people with no explanation of why none of the ad concepts being presented “looks like
one of our ads.”
5. Build consensus from key stakeholders
Haven’t we already mentioned this? Yes, but that’s because this part of the process is
too often overlooked. Now is the time to define your stakeholders and get buy-in. Get
feedback and make modifications to the objectives, strategy, and key message now,
rather than weeks and thousands of dollars later!
5. Identify and engage those within your organization who need to buy in on this particular
piece of communications up front. When you return to them later, you can use the
agreed-upon strategy document to refresh their thinking and provide context. Tell them
you are “saving them time and reducing their risk” of making uninformed decisions by
getting them involved early in the process.
Plus, getting buy-in early frees you and your agency to execute on the objectives,
strategy and message. You can avoid working by committee and having someone in your
organization who may not understand the context or objectives catch a glimpse of the
developing creative product and sabotage it with the dreaded phrase “I don’t get it.” If
everyone has agreed to the objectives, strategy, and message up-front, and the creative
is delivering on those, then everyone should “get it.”
6. Let experts be experts
At this point, the creative process kicks off. The strategy document becomes the shared
platform for all the experts to stand on and for evaluating potential executions during the
collaborative creative process.
Now, let the experts be the experts.
If you’ve chosen your agency carefully — of course you have! — it will know how to
communicate with your target audiences most effectively: finding and selecting the right
media channels; knowing the industry influencers and what they prefer; branding and
identity, art direction, design and writing; and how to use the tools to track and report
success, or to refine a program in midstream. This is what you hired the agency for. Step
back and let them execute.
At the same time, your agency should respect and tap into your expertise to drive results.
You know how the stated objectives will help your company grow in the marketplace.
You know your company’s strengths and weaknesses, who your competitors are and the
players and steps in the sales cycle. You know what value promise you can make and
keep with customers. On a broad scale, you can explain how the program contributes to
your business goals and sales initiatives. Simply put, you can help nudge the creative
work to keep on strategy.
When each party respects the other, and lets the other do their jobs, the results are most
impressive.
6. 7. Know what your agency expects of you
It’s not always the most exciting part of the creative process, but a good agency should
rely on a solid workflow process. There is no creativity inherent in chaos. Any agency that
tells you that is either unwilling or unable to put the sort of process in place that will
allow a good creative team to thrive. Creativity should be reserved for design and writing
— not scheduling.
During this process, it is the agency’s responsibility to maintain the process and schedule.
At several milestones, you will be called upon to review work and offer guidance. Make
sure the agency defines very clearly what is expected of you at each stage of the process.
Are you evaluating conceptual ideas or reviewing the legal copy? If your responsibility at
each step is clear, you can make more accurate decisions more efficiently. You also give
your agency the best information to carry on.
Understanding your role during the process, you can see how important it is that you
meet your deadlines. Many resources are in motion within the agency. They depend on
your prompt feedback and approval at specific steps in the process.
Likewise, your agency must meet its deadlines. You similarly have many resources in
your company that must contribute at specific times.
Mutual respect of expertise is amplified by mutual respect of process.
8. Be proud of the work
At the end of the process, if the objectives were clear, if the strategy had been agreed
upon, if the key message remained singular, if the review steps were followed, you will
be proud of the work that comes out. All the experts will have put their best efforts into
it, and have done what they do best. And it will serve the objectives that will help your
company succeed.
Not an insignificant feat!
If you feel good about the result, don’t be shy. Say so. Share your enthusiasm with your
agency and, even more importantly, within your company. Building excitement around
your new ad campaign, brochure or Web site can only help enhance its effectiveness.
A good agency should be thrilled to make you look like a hero within your organization.
In the end, your success is their success. Because, after all, an agency is only as good
as its clients.
7. For further information or questions:
Jeff Hardison
503.546.1009
jeff@mcbru.com
CONTACT US
5331 Macadam Ave, Suite 220
Portland, OR 97239
503.546.1000
www.mcbru.com