The document discusses the concept of sustainability in the food industry. It highlights McDonald's as a company that shares the ideology of sustainability through its long history of sustainability programs in areas like sustainable land management, coffee and beef sustainability, and collaborations with NGOs. The document notes that McDonald's has pledged to purchase verified sustainable beef for all of its burgers worldwide starting in 2016 as part of its efforts to reduce its carbon footprint and be better for the environment and communities it serves.