This document provides information about Steven Parry and his social media marketing expertise. It lists Steven's various social media profiles and websites. It then discusses the importance of having a strong online presence and building quality relationships with fans on Facebook. It emphasizes creating engaging content that educates, entertains or empowers your audience in order to build real relationships and generate leads that can save money on Facebook ads. The document cautions against strategies like buying fake fans or focusing too much on fan numbers instead of engagement.

1. www.stevenparrymarketing.com
1
www.facebook.com/StevenParryFanpage
www.twitter.com/SLPARRY
www.youtube.com/stevenparry1999
www.pinterest.com/slparry
www.soundcloud.com/steven-parry-1
http://www.linkedin.com/in/stevenparry

2. 2
Note the number change but you do not have to text in
again. Your all set on my end from the talk or business card
Text Your
Name and Email
To
480-409-3708
Show Notes
List of all the Resources
you collected.
!
Text Your Name and Email
To 480-409-3708
Show Notes
List of all the Resources

3. 3
Who is this guy talking…
•
Born and raised in California
•
Studied business classes and loved
what I learned about business systems.
•
Systems like the ones that McDonalds
is set up on.
•
Started to have discussions with friends
that owned businesses about social
media and if they had their business on
these sites. Most of them said no and
that it was a fad…

4. Who is this guy talking…
•
In 2006 I moved to Arizona.
•
Continued to learn about business
and read book after book.
•
As the discussions continued about
business with other business owners.
The questions started to come up.
•
How do I do this or that on
Facebook?
•
What is Twitter?
•
When should I post on MySpace?
4

5. Noticed a Problem…
5
What sites are important?
When should you post?
•
What sites are important?
•
When should you post?
•
What should you post?
•
Should I spend money on
ad’s?
•
Are my competitors on
these sites?
Are my competitors on these sites?
•
Will my clients be on
these sites?
Will my clients be on these sites?
What should you post?
Should I spend money on ad’s?

6. 6
I Started to Study and Research
!
!
• Books
• Conferences
• Webinars
• Magazine’s
• Videos
• Blogs

7. 7
Rules of Marketing
•
Old Rules
Old Rules
Marketing simply meant advertising to the masses.
•
Marketing simply meant advertising to
the masses.
Relied on interrupting people to get them to pay attention
•
Relied on interrupting people to get
them to pay attention enough.
enough.
•
One-way company to consumer.
•
Was only about selling products.
One-way company to consumer.
•
Campaigns had a limited life.
•
The goals of the marketing and main
business were different.
Was only about selling products.
Campaigns had a limited life.
The goals of the marketing and main business were
different.
Read The New Rules of Marketing

8. 8
Rules of Marketing
•
New Rules
New Rules
Online you can narrow your focus (if you know how) to the
•
Online you can narrow your focus (if you know how) to the right
group of people. Age, Sex, Geographical area even time of day.
right group of people. Age, Sex, Geographical area even
•
You now not interrupt but you but the message in as part of what
ever they are looking at.
time of day.
•
Now your consumers post and you interact back.
•
What went from sell sell sell went to build that relationship of trust.
You now not interrupt but you but the message in as part
•
Most business’s all have the same goals and its not all about
each and every individual department.
of what ever they are looking at.
Now your consumers post and you interact back.
What went from sell sell sell went to build that relationship
of trust.
Most business’s all have the same goals and its not all
about each and every individual department.

9. Rules of Marketing
9
Before we had TV ads that would overrun us but devices
like TiVo and DVRs kill all the ads. Even local guys are still
doing ads but how often do you really think people watch
ads and pay attention to them anymore? How many hours
do you have backed up on your DVR?

10. Rules of Marketing
10
Radio ads are slim to none when people are listening to
them. You have anywhere from 6-12 presets in your car
maybe even more and you are flipping thru and changing
the channel. We have buttons on the steering wheel to
help change the channel off these ads even faster.

11. Rules of Marketing
11
Internet radio has killed all sorts of ads.
•
With Pandora you really only get a ad every 3-5 songs.
•
XM comes with ad free channels
•
Spotify you make all your own playlist and pay only $9.99
for everything
•
Soundcloud helps me to hear other and their mixes out
there. You could get ideas you want to try from others
also ad free. You have to pay a premium price to post
lots of content.

12. Rules of Marketing
X
12
Do we really need to talk about this…..please email me
info@stevenparrymarketing.com me and I will give you 2
hours of my time to just talk about this if you mail me a
copy of your yellow page ad.

13. 13
When I mean a website…I dont mean a Go Daddy website
tonight with their logo on the bottom. I mean a fully
customized site. Paying for the Wix account or
wordpress.ORG not .com when it comes to wordpress.
You have to get hosting separately when you have a
wordpress.org site. I use Bluehost they have great
customer service and they dont Nickel and Dime you like
Daddy (cough cough) does.

14. If you have a email that you have been using for years like
14
the hotmail or gmail. Do not stop using it!!! People that
have that on file will still continue to reach out to you. What
I want you to do it contact your web hosting provider and
get an email account set up with your url
Is your email addressed at
@YourCompanyname.com
@YourCompanyName.com have your @gmail or @hotmail
Hotmail.com
Gmail.com
Live.com
Yahoo.com
slippy-duck-cable.com
OR
forwarded to your company name account. Respond from
there and then you can move people over to your
professional email account.
On your next round of business card printing make sure
you put your professional email address. If you can point
out 1 company that is not a DJ company doing over 5
million in profit and they are only using @gmail and
@hotmail accounts then I will give you a free coaching
session. I have not been able to find one. It comes down to
that professional look and not being that “other guy”

15. 15
You all came to Vegas and are not looking at these note for
some reason……..

16. 16
Social media is all about relationships. Time for us all to get
started and work hard on the online on these relationships.
urn
On
Relationship
Ret
!
I have a link so you can get a copy of this book “Return On
Relationships” over on my webpage. Come and check it
out at http://stevenparrymarketing.com/bookstore/

17. THE !
PROBLEM
17
When it does come down to all of this craziness of social
media, blogs, videos, posting, mixing, meeting with clients,
DJing, payroll, setup…….ect you are all limited on…..

18. 18
The Problem most are not doing it….because you don't
have TIME.

19. 19
The other problem is your entertainers and perfectionist
when it comes down to putting on a good show. You also
“For the past 45 years, young people have
been thought their ABC’s by Big Bird and Bert
and Ernie. That means they arrive on the
steps of school for their very first day of
formal instruction expecting to be entertained
as they are educated.”
want a good show online.

20. 20
You need to look good
ONLINE
because you are….

21. 21
You are ENTERTAINERS

22. 22
Why?
Is this so important and what does it have to do with my
online image?

23. 23
The Love Story
Mark Ferrell — I heard him speak here at MBLV in 2000 at
my first show. Or anyone that has taken his workshops Im
sure can testify…. it comes down to making them feel good
and know they will not ever forget the way you made them
The Love Story
Mark Ferrell
feel.

24. Before you get to to the “Love Story” !
But before you even get the LOVE STORY, b4
You have to
you get to theget the phone ringing.
call to set up the first
meeting, you need to impress them online
24
Your sitting and waiting for the phone to ring…….
You want to be at an event but no one is calling from your
yellow pages because those that are young 25 year old
bride has never even picked up a phone book. How are we
going to change this?

25. 25
Hey there is this Susie-Q
I was online and was very
impressed with your online
image. Your Facebook Fans
have nothing but awesome
things to say about your DJ’s.
Hey there is this Susie-Q I was online and was very
impressed with your online image. Your Facebook Fans
have nothing but awesome
things to say about your DJ’s.
You may get this from a marketing expert….lol but the
average bride will not be calling saying that.

26. Customers are now
saying, “Good is not
good enough! If you
want my business,
amaze me! !
Knock me out! !
Make an emotional
impression I won’t
forget.”
26
Customers are now saying, “Good is not good enough! If
you want my business, amaze me! Knock me out! Make an
emotional impression I won’t forget.” Every event you put
on out there you expect and you do more every time! You
ask your question how can I make this better.

27. Emotionally
Persuasive 27
Doing this efficiently online connection with
them emotional will help you be PERSUASIVE
to get people talking about you online.
Pull them in every time so they don’t want to leave. Most
people if not pulled into your website will leave with in 30
seconds.

28. Remember how YOU felt at the movies?
28
Let me take you back to the first time you saw any of these
movies.
Side note I went thru and found and put the clips together
other than the Michael J Fox clip. I just love Back to the
Future. To see more clips from them this is their link.
MOVIECLIPS Trailers
Uptown Xpress
Yoshino Wedding Celebration | Energy Event Group
!

29. 29
Let me take you back to the first time you saw any of these
movies.
Side note I went thru and found and put the clips together
other than the Michael J Fox clip. I just love Back to the
Future. To see more clips from them this is their link.
MOVIECLIPS Trailers
Uptown Xpress
Yoshino Wedding Celebration | Energy Event Group
!

30. 30
How many of these are you on? - What sites are you on? What do you want to know more about?
www.facebook.com - www.youtube.com www.snapchat.com
https://plus.google.com/ - www.instagram.com www.pinterest.com
www.linkedin.com - www.tumber.com www.foursquare.com
www.twitter.com - www.vine.com
!
!
!

31. 31
all
Are these
d to your
connecte
HUB
te
Your Websi
Do all of your social sites come back to your website in
your about us or about me sections.

32. 32
Lets talk about Facebook

33. Personal Pages are for your own personal life. If you are
using your personal page for more than just connecting
with people in a business fashion then you are in violation
fanpage
personal
33
of the rules of FB. Yes that 37.9 page document that we all
just scrolled to the bottom and hit “I AGREE”
Personal Accounts for being being “personal”
Pages are for being “professional”

34. 34
Why, What, Who…..are these fans and why are they
important.
But Why Fans?

35. 35
Quality Fans
Let’s dive in . . . First let’s start out with the WHY. Why do
you want to attract more fans on Facebook? There are
three main reasons, and ALL of them are tied to making a
bigger impact in your business and revenue.

36. 36
Real Relationships
When you have a large, quality fan base on Facebook AND
you combine that with good content on your page then
Quality Fans
Reason #1
!
Real Relationships
you will find more success on your page.
!

37. 37
Quality Fans Reason #2
!
Lucrative Leads
Quality Fans
Reason #1
!
Real Relationships
Quality Fans = Lucrative Leads
When you have a large Facebook fan base, you can more
easily build your email list with quality subscribers who are
eager to hear from you on a consistent basis. The energy of
your business is directly tied to the strength of your email
list and using Facebook to build your email list with your
ideal audience is a very smart strategy.

38. Quality Fans
Reason #3
!
38
Quality Fans = Money Saving Strategies
This last one will give you a surefire competitive edge, so lean in a little
close so I can whisper it. (I don’t want your competition to hear!) When you
!
grow a solid fan base on Facebook, you can then create Facebook ads that
!
will only be seen by your existing fan base. When you run “fan-only”
!
campaigns, you will pay MUCH less per click than the ads
Money
Saving
Strategies
where you target non-fans. I am talking hundreds if not thousands of
dollars in savings. (Side note: If you don’t yet use Facebook ads to build
your email list and drive more profits, you are 100% missing out on the
best opportunity online today.

39. Avoid 39
These
Strategies

40. AVOID REASON
#1
40
Do not buy likes from places that are like farms. You can
buy like campaigns from Facebook if you set up your target
Hike and Drop
audience right. When you buy likes from a “farm” they are
often going to mess up your engagement numbers on your
Location
post in turn making you have to spend more money on a
Age
post engagement just for the post to be seen.
Don’t Buy Fans!

41. AVOID
REASON #2
Don’t Create !
Multiple Pages
41
You want to create more work for yourself? Now I do
understand that there are DJ companies out there that
have different markets and different groups they are
targeting but I wouldn't have a separate page or group
account if you have an office in California then have a
Different office in Arizona. Keep all the bridal pages
together and keep the high school pages together and get
the engagement going on each page. The main reason I
say to avoid this reason is it comes down to time
management, you have to be smart about this stuff.

42. AVOID REASON #3
Avoid these
42
People focus way to much on the numbers of a page. Who
cares!!!! When you create engagement then the content
will flow and the shares and the likes will increase.
•
dont focus to much on getting fans
Don’t Spend to much time focusing on getting Fan’s

43. Content On Facebook
•
What is being seen
on FB by your fans?
•
•
•
•
2013 14%-16%
2014 2%-5%
Facebook is a
“pay to play”
environment now.
Public traded
company and need
to please the share
holders.
43
When it comes down to Facebook and the post that your
putting out there. Remember this is a pay to play market
now. You will have to create ads to get seen more. Now Im
not saying jump ship on FB but just know that if FB is doing
it then all of the other social sites will follow in their
footsteps.

44. 44
Content…..everything you have in your head, video you
have on your phone and idea you write on a napkin at
Denny’s at 3 am after an event.

45. 45
TEST TIME
Take a look at your last
10 Facebook posts…

46. 46
Question 1 of 5
Would I engage with that
post if I saw it in my news
feed?

47. 47
Question 2 of 5
Did I ask for or
encourage action
(like, share, comment)?

48. 48
Question 3 of 5
If there is a
photo, would you
want to share it
if you saw it in
your News Feed?

49. 49
Question 4 of 5
Does this post truly
add value to my
audience?

50. 50
Question 5 of 5
Does this post
educate,
entertain or
empower?

51. 51
Test Questions…
Take a look at your last 10 Facebook posts. Ask yourself:
!
1) Would I engage with that post if I saw it in my news feed?
!
2) Did I ask for or encourage action (like, share, comment)?
!
3) If there is a photo, would you want to share it if you saw it
in your News Feed?
!
4) Does this post truly add value to my audience?
!
5) Does this post educate, entertain or empower?
Take a look at your last 10 Facebook posts. Ask yourself:
1) Would I engage with that post if I saw it in my news
feed?
2) Did I ask for or encourage action (like, share, comment)?
3) If there is a photo, would you want to share it if you saw
it in your News Feed?
4) Does this post truly add value to my audience?
5) Does this post educate, entertain or empower?

52. 52
Pics are a preview of the company - gives the user a
snippet of what your company is like.
Photo and Video
- Instagram - 150,000 New a day
Top 4 images
-
Everyone is doing it and you should
as well at your events
How to with arrows and info all on one step
-
Quotes
-
Check List
-
Infographs

53. 53
These are programs on the Apple Computers. Windows
folks sorry I have not worked on one of those in a few
years….
Photo !
Video
•
Brand Yourself!
•
Watermark Pro !
•
Finalcut

54. 54
6 degrees of Kevin bacon and then the potential new client
that became emotionally involved with your pic will go in
and connect back to your company, even if its just a like on
your page then with other engaging content you have the
opportunity to get a call from there if they ever need your
services.
6 Degrees

55. 55
But…..!
Wait…..!
All I have is my…
PHONE
But waittttt……what if Im at an event all I have is my phone
with me….

56. 56
Look at your phone? Do you have a smart phone? Did you
really pay $200 to $500 for a phone to play Candy Crush on
it?
NO
EXCUSES

57. Apps out there to edit on
the fly…
•
Few the that I have !
•
Pictures!
•
•
Skitch !
•
•
Keynote !
Over!
Video!
•
iVideoMark
57
Few the that I have
Pictures
Keynote
Skitch
Over
Video
iVideoMark
All can allow you to put your logo #eventname on the pic…

58. 58
Comes Down To
•
Creating a Page!
•
That has Fans!
•
With Content that….

59. 59
ENGAGES
THEM

60. What is a…
60
Been one of the most asked questions that I have been asked.
!
From Wikipedia - A hashtag is a word or an unspaced phrase prefixed with the
hash symbol ("#"). It is a form of metadata tag. Words in messages on
microblogging and social networking services such as Facebook, Google Plus,
Instagram and Twitter may be tagged by putting "#" before them,[1] either as
they appear in a sentence, (e.g., "New artists announced for #SXSW 2013
Music Festival!")[2] or appended to it.
Hashtags make it possible to group such messages, since one can search for
the hashtag and get the set of messages that contain it. A hashtag is only
connected to a specific medium and can therefore not be linked and
connected to pictures or messages from different platforms.
—
To put it in a nutshell. Next time there is a big event your watching on TV
(Champion Sporting Event, Awards show, or Big News Event) see what # they
are using and start searching with it and see what you can find and see where
you can engage with people. You never know who will interact and then call
you up.

61. 61
For Example
•
You have a event and your
hosting with details on
Facebook
•
You have told them to like your
page and leave a request for
their song there or to have them
•
Tweet you the song.

62. 62
Event Marketing
•
Twitter / Instagram
•
Using #tags
•
You create engagement that you can go back on
and get feedback from more than just the client.

63. 63
How Does Pinterest Work?
Picture a large cork board hanging on your office wall. Each
time you find a motivating quote you take a pin and stick it
on the board so you can refer to it later.

64. 64
Pinterest
You may also pin awards you receive, pictures of your
family or recipes you hope to try one day. This is exactly
what you
•
But why do I need that Im a DJ isn't that just for
girls and scrapbooking stuff.
are doing when you use Pinterest for your small business
•
70 Million users
•
2nd biggest social channel driving traffic to website
promotions – and everyone can see what you pin. To
maximize this social media platform.

65. You Follow Your
Clients on
Pinterest
Pins !
Boards
65
You can see all the “pins” and “boards” of their wedding
planning including when they put songs on there and make
comments.
Take advantage of this as an opportunity to really make a
bigger difference leaving your brides and grooms in ahhs
above those you have WOWed in the past.

66. 66
From the OTHER End of the tunnel.
•
Your here at #MBLV18
•
Your at an EVENT
•
Let me ask you have you ever done a simple thing
like this….
•
First one to show me that they like…….
•
Steven Parry Marketing on their Facebook
account from their phone.
Now the show is over and the #MBLV18 will still be
searchable but still look around at what you can do to see
what you can learn about social media.
As far as liking my page please do…lol but more
importantly is please use this at your events. Have 50-500
kids at a high school dance follow you in a night and then
you engage with them later find out what they thought
about the dance.

67. 67
Another way to interact is
Live streaming like what
the Crossfader Show did
in the past here at MBLV
and other shows.
New App - Hang With
The Hang with app comes with a small package where you
can purchase more minutes later but you can also use
LiveStream that is what the Crossfader Show did when they
were at the MBLV and the Las Vegas DJ Show.

68. 68
Checkins
just let you know they are there. It also can tell others in
Facebook
their news feed “hey look where I am at having fun with
!
!
!
Foursquare
Check-ins can give your people a way to get a coupon or
DJ…….”

69. 69
At most events your not going to be answering your phone
to have a conversation but you can just like taking the
request via twitter or instagram answer questions that
Customer Support
people have. BC who do they come to ask
everything…..THE DJ

70. Use #
Before
During !
After
70
Help you to see what others are saying.
Can help with contest
You get involved and engage with them.
- Find new people that your not following and they are not
following you but starting the conversation gets everyone
going and then you can make waves in the progress of
relationship.

71. FULL CIRCLE
71
Bringing it “full circle” of life like Ron Ruth would say….

72. 72
2002 you did something nice for someone they told the 6
people they went out to dinner with.
2014 you did something nice your on FB, Twitter, 4S,
Instagram giving us food porn and telling us what you
really thought good or bad
You have the potential to tell others in this digital life what
you really thought of them and their service.

73. 73
Don’t get stuck in this spiral of perfection…even though
you all are perfectionist……I know a few DJ’s and I will
assume that your all the same when it comes down to that
area….lol

74. I have your contact info please do not
hesitate to come to my website and discover
more.
!
StevenParryMarketing.com
or Email me at
info@stevenparrymarketing.com
!
What questions do you have? What do you
want to know?
What is confusing out there?
74
When I get the video from #MBLV18 I plan on editing my
talk together with the slides and posting that. I will let you
all know when I get that together.
Visit my site over at www.stevenparrymarketing.com and
email me at info@stevenparrymarketing.com
!
Thanks for coming to the conference and I enjoy working
with you in the future.