Catch any of the Olympics this summer?
Miss the commentary on the coverage?
Scan the social media platforms for trends and insights?
FLTR Olympics is the first of our monthly FLTR reports, which will represent our filter, or take, on what’s important, particularly as it relates to how brands and technology connect with people.
“Faster, Higher, Stronger”—the Olympic motto—could very well encapsulate the insights we gained from what became the largest brand and technology spectacle to date.
The document describes a proposed annual action sports competition to take place in New York City in May 2012. It will feature seven disciplines of action sports like skateboarding, BMX, and motocross. Over 150 professional athletes will compete for $1 million in prize money at the USTA National Tennis Center over 3 days with 60,000 expected attendees. The event aims to target Gen Y consumers and young families through extensive TV coverage, digital media promotion, and on-site branding opportunities for sponsors.
Did you know that scientists have found a way to grow human body parts, print medicine and turn toxic chemicals into gold? Read about the science behind Hurricane Sandy’s devastating tidal surge, learn how a man broke the sound barrier and how physics may actually prove there is a God. Designed to filter through the social media conversation, FLTR focuses on one topic during one moment in time. This month we look at science, specifically how it helps us discover, advance, dream and understand.
Did you know that by 2013 travel bookings via mobile devices are expected to reach $8 billion? That there are nearly 130,000 travels apps in the Apple App Store? Or that 40% of travelers post restaurant reviews when they return from a trip? In this month’s FLTR, MBLM details these trends and more, demonstrating how the travel experience is being redefined and how social media is creating a new travel paradigm.
Education Powers Up! Did you know that online education could reach 14 million students in 2014? Find out how students in Africa are learning math via SMS, why first graders in Estonia are learning to code, and who is paying U.S. students to drop out of Ivy League schools. Designed to filter the social media conversation, FLTR focuses on one topic during one moment of time. This month we look at education, specifically how technology fuels access and is fundamentally redefining the way education is being created, delivered and paid for.
The Windows Store offers a variety of programs that can enhance your computing experience on your Windows 10 device. Check out some of the best Windows 10 apps to help you become more efficient and productive.
Key findings from Altimeter's benchmark report on social business
DOWNLOAD THE COMPLETE REPORT:
http://www.altimetergroup.com/2015/07/new-research-the-2015-state-of-social-business-priorities-shift-from-scaling-to-integrating/
Rethinking Website Design: Creating a Peak-Performing Website with Less Risk ...HubSpot
The traditional web design process is very broken. Growth-driven design is the smarter, more agile approach that will produce better results with little risk. It's time for you to learn this new process: http://bit.ly/1UtMGz2
Do you know the Olympic Games’ rules of brand engagement? In this PBJS white paper, we outline the social media landscape for Rio 2016 and winning experiential strategies for reaching spectators — especially Millennials — at the Games and around the world.
The document describes a proposed annual action sports competition to take place in New York City in May 2012. It will feature seven disciplines of action sports like skateboarding, BMX, and motocross. Over 150 professional athletes will compete for $1 million in prize money at the USTA National Tennis Center over 3 days with 60,000 expected attendees. The event aims to target Gen Y consumers and young families through extensive TV coverage, digital media promotion, and on-site branding opportunities for sponsors.
Did you know that scientists have found a way to grow human body parts, print medicine and turn toxic chemicals into gold? Read about the science behind Hurricane Sandy’s devastating tidal surge, learn how a man broke the sound barrier and how physics may actually prove there is a God. Designed to filter through the social media conversation, FLTR focuses on one topic during one moment in time. This month we look at science, specifically how it helps us discover, advance, dream and understand.
Did you know that by 2013 travel bookings via mobile devices are expected to reach $8 billion? That there are nearly 130,000 travels apps in the Apple App Store? Or that 40% of travelers post restaurant reviews when they return from a trip? In this month’s FLTR, MBLM details these trends and more, demonstrating how the travel experience is being redefined and how social media is creating a new travel paradigm.
Education Powers Up! Did you know that online education could reach 14 million students in 2014? Find out how students in Africa are learning math via SMS, why first graders in Estonia are learning to code, and who is paying U.S. students to drop out of Ivy League schools. Designed to filter the social media conversation, FLTR focuses on one topic during one moment of time. This month we look at education, specifically how technology fuels access and is fundamentally redefining the way education is being created, delivered and paid for.
The Windows Store offers a variety of programs that can enhance your computing experience on your Windows 10 device. Check out some of the best Windows 10 apps to help you become more efficient and productive.
Key findings from Altimeter's benchmark report on social business
DOWNLOAD THE COMPLETE REPORT:
http://www.altimetergroup.com/2015/07/new-research-the-2015-state-of-social-business-priorities-shift-from-scaling-to-integrating/
Rethinking Website Design: Creating a Peak-Performing Website with Less Risk ...HubSpot
The traditional web design process is very broken. Growth-driven design is the smarter, more agile approach that will produce better results with little risk. It's time for you to learn this new process: http://bit.ly/1UtMGz2
Do you know the Olympic Games’ rules of brand engagement? In this PBJS white paper, we outline the social media landscape for Rio 2016 and winning experiential strategies for reaching spectators — especially Millennials — at the Games and around the world.
How has Social Media Impacted the 2012 Olympic Games?Shanna Kurpe
In this presentation, Shanna Kurpe evaluates how social media has impacted the 2012 Olympic Games. This year's games have been termed the "Social Media Olympics" because of the impact social networking websites have had on the International Olympic Committee (IOC), athletes, spectators, business productivity and news coverage.
The document discusses how social media has transformed consumption of the Olympics since 2008. It notes the exponential increases in social media users and mobile devices between the 2008 Beijing, 2012 London, and 2014 Sochi games. This led to more real-time and mobile consumption of the Olympics. However, it also presented new challenges for athletes, host countries, the IOC, and other stakeholders to navigate appropriate use of social media and dealing with misinformation and political discussions on platforms. Specific issues that arose from Sochi 2014 regarding social media use by athletes and for political discussions are explored in more depth.
Rio Review ... Communications & Creative ServicesCharlie Snyder
The document summarizes communications efforts by USA Volleyball around the 2016 Rio Olympics. It describes creating extensive digital content like a viewers guide and athlete profiles. The USAV website had nearly 2 million unique visitors and over 7.5 million page views in August. Athlete social media followings grew significantly during the Games. USAV also launched new initiatives like "Open Court" and a video series featuring former volleyball stars. Media coverage of USAV expanded, with over 50 outlets producing first-run stories.
The document provides a history of the Olympics including its origins in ancient Greece, decline under Roman rule, and revival in the late 19th century. It then discusses key aspects of modern Olympics including the bidding process, opening ceremonies, use of performance enhancing drugs, the torch relay, mascots, medals, financing, jobs, legacy, marketing, public transport, security, food services, and the Paralympic Games.
Roll Stevie specializes in sports broadcasting. You can watch sports happening all over the world in real time, such as super high-definition overseas soccer relays, sports relays, Premier League relays, baseball relays, KBO relays, NBA relays, and EPL relays.
Private fitness sector facing challenges with closures and losses while alternative classes grow in popularity. The 2012 London Olympics saw record viewership and social media activity as people shared their experiences. Initial tracking found the Olympics inspired greater participation levels among children. The games created a nation of engaged spectators and this digitally enhanced spectating will be part of the games' legacy.
The Super Bowl and 2014 Sochi Winter Olympics will take place only days apart. Last year's Super Bowl had over 108.5 million viewers, generating $1.85 billion in ad sales over the past decade from over 130 companies. The 2012 London Summer Olympics had 219.4 million American viewers over its 5,535 hours of coverage. Both events generated many tweets, with the Super Bowl getting 24.1 million and the London Olympics over 150 million. The question is which brand, the Super Bowl or the Olympics, has stronger brand metrics and is ultimately more preferred according to the Brand Asset Valuance Consultants data.
Nike supported Lance Armstrong and the Livestrong foundation's fight against cancer through an interactive campaign called the "Chalkbot" during the 2009 Tour de France. The Chalkbot allowed spectators to submit messages via SMS, twitter, and a website that were then printed in yellow chalk on roads for viewers. Over 36,000 messages were received, helping raise $4 million for Livestrong and increasing Livestrong product sales by 46%.
Professor Andy Miah discusses how media citizenship has become an integral part of the Olympic Games. He has six main goals for his talk: 1) to argue that the Olympics are about more than just sports competitions, 2) to demonstrate how the Olympic city restricts citizenship, 3) to explain how media citizenship shapes Olympic consumption and production, 4) to argue that the current Olympic model is at risk, 5) to show how media citizenship foreshadows future media, and 6) to discuss how #media2012 will function for the 2012 London Olympics and future Games. He provides examples from past Olympics to illustrate how media citizenship and its restrictions have evolved over time.
The document provides an executive summary and insights report on projections and trends for the 2014 Sochi Winter Olympics. It discusses who will be watching the games, general interest levels, top winter sports of interest, and stories of athlete interest. Mobile and social media engagement is expected to continue growing. Surveys found 61% of people plan to watch the games at home and younger audiences are more engaged through digital content and social media. [END SUMMARY]
The document discusses strategies that companies use to leverage the Olympics for brand building. It outlines 7 key strategies: 1) Go green by promoting sustainability and environmental values; 2) Promote health and wellness by encouraging exercise and nutrition; 3) Localize campaigns to appeal to national pride in host countries; 4) Build goodwill through community engagement and supporting Olympic venues; 5) Leverage social media and create engaging digital experiences; 6) Ambush the Olympics by associating with it without being an official sponsor; 7) Create limited edition Olympic-themed products that allow consumers to feel connected to the games. The Olympics are seen as a powerful marketing tool due to their longevity, exclusivity, and ability to withstand scandals.
Channel 4 won the rights to broadcast the 2012 London Paralympic Games in the UK. They launched an innovative campaign to increase awareness of and interest in the Paralympics. The campaign featured athletes telling their stories and rebranding Paralympians as "superhumans". It included a 90-second film aired simultaneously on 78 UK channels. The campaign was hugely successful, increasing awareness of the Paralympics from 16% to 77%. It helped Channel 4 exceed its audience targets and broke UK records for Paralympic TV viewership and attendance. The campaign won numerous awards for its creativity and impact.
The document discusses how people will consume content from the 2012 London Olympics across various screens and platforms. It finds that while TV will remain the dominant viewing platform, online consumption of Olympic content and events will be widespread. Approximately 50% of people plan to watch live events online, while 70% of Chinese and Russian users intend to watch Olympics content on PCs compared to just 35% of Americans and 16% of Britons. A total of 5 billion people are expected to tune into the Olympics across TV, computers and mobile devices.
The document discusses how transmedia storytelling was used for the 2012 London Olympics. It was one of the largest global events with over 4 billion viewers. Transmedia elements like social media, hundreds of platforms, and sponsor integration helped create excitement. Audience interaction was highly successful due to engagement across many online and offline channels. The Olympics demonstrated how transmedia can be employed broadly in events and industries.
Channel 4s ‘meet the superhumans campaign' sharmila maitra.simcppt
Channel 4 launched its biggest ever marketing campaign in July 2012 to promote its coverage of the London Paralympic Games. The campaign aimed to change perceptions of the Paralympics and position the event as one of the largest broadcasts of the year. Channel 4 sought to treat Paralympians as elite athletes rather than disabled people and highlight their abilities over their disabilities. The campaign was a success, receiving several awards, attracting over 11 million UK viewers, and helping change public opinion of disability and the Paralympics.
Channel 4s ‘meet the superhumans campaign' simcppt
Channel 4 launched its biggest ever marketing campaign in July 2012 to promote its coverage of the London Paralympic Games. The campaign aimed to change perceptions of the Paralympics and position the event as one of the largest broadcasts of the year. Channel 4 sought to treat Paralympians as elite athletes rather than disabled people and saw Oscar Pistorius as the face of the campaign. Through films, games, and press coverage, the campaign was a success in attracting over 11 million viewers and raising the profile of Paralympic athletes.
The document discusses the evolution of media at the Olympic Games over time. It describes how early Olympics featured radio and television broadcast innovations. Web 2.0 and social media have since blurred genre boundaries and given rise to user-generated content. The Beijing 2008 Olympics saw 221 million internet users in China and an active blogosphere, with the Games harnessing new technologies like mobile and online streaming video. Looking ahead, the document predicts further convergence of old and new media at future Games.
NBC Olympics: Lifecycle Programming with Email, Social, and MobileLyris, Inc.
Hayle Chun, director of digital media for NBC Sports & Olympics delivered this presentation at the 2010 Email Insider Summit in Captiva. Chun discussed how and why NBC Olympics applied tri-messaging to reach and engage users leading up to, during and following the 2010 Vancouver Olympic Winter Games.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How has Social Media Impacted the 2012 Olympic Games?Shanna Kurpe
In this presentation, Shanna Kurpe evaluates how social media has impacted the 2012 Olympic Games. This year's games have been termed the "Social Media Olympics" because of the impact social networking websites have had on the International Olympic Committee (IOC), athletes, spectators, business productivity and news coverage.
The document discusses how social media has transformed consumption of the Olympics since 2008. It notes the exponential increases in social media users and mobile devices between the 2008 Beijing, 2012 London, and 2014 Sochi games. This led to more real-time and mobile consumption of the Olympics. However, it also presented new challenges for athletes, host countries, the IOC, and other stakeholders to navigate appropriate use of social media and dealing with misinformation and political discussions on platforms. Specific issues that arose from Sochi 2014 regarding social media use by athletes and for political discussions are explored in more depth.
Rio Review ... Communications & Creative ServicesCharlie Snyder
The document summarizes communications efforts by USA Volleyball around the 2016 Rio Olympics. It describes creating extensive digital content like a viewers guide and athlete profiles. The USAV website had nearly 2 million unique visitors and over 7.5 million page views in August. Athlete social media followings grew significantly during the Games. USAV also launched new initiatives like "Open Court" and a video series featuring former volleyball stars. Media coverage of USAV expanded, with over 50 outlets producing first-run stories.
The document provides a history of the Olympics including its origins in ancient Greece, decline under Roman rule, and revival in the late 19th century. It then discusses key aspects of modern Olympics including the bidding process, opening ceremonies, use of performance enhancing drugs, the torch relay, mascots, medals, financing, jobs, legacy, marketing, public transport, security, food services, and the Paralympic Games.
Roll Stevie specializes in sports broadcasting. You can watch sports happening all over the world in real time, such as super high-definition overseas soccer relays, sports relays, Premier League relays, baseball relays, KBO relays, NBA relays, and EPL relays.
Private fitness sector facing challenges with closures and losses while alternative classes grow in popularity. The 2012 London Olympics saw record viewership and social media activity as people shared their experiences. Initial tracking found the Olympics inspired greater participation levels among children. The games created a nation of engaged spectators and this digitally enhanced spectating will be part of the games' legacy.
The Super Bowl and 2014 Sochi Winter Olympics will take place only days apart. Last year's Super Bowl had over 108.5 million viewers, generating $1.85 billion in ad sales over the past decade from over 130 companies. The 2012 London Summer Olympics had 219.4 million American viewers over its 5,535 hours of coverage. Both events generated many tweets, with the Super Bowl getting 24.1 million and the London Olympics over 150 million. The question is which brand, the Super Bowl or the Olympics, has stronger brand metrics and is ultimately more preferred according to the Brand Asset Valuance Consultants data.
Nike supported Lance Armstrong and the Livestrong foundation's fight against cancer through an interactive campaign called the "Chalkbot" during the 2009 Tour de France. The Chalkbot allowed spectators to submit messages via SMS, twitter, and a website that were then printed in yellow chalk on roads for viewers. Over 36,000 messages were received, helping raise $4 million for Livestrong and increasing Livestrong product sales by 46%.
Professor Andy Miah discusses how media citizenship has become an integral part of the Olympic Games. He has six main goals for his talk: 1) to argue that the Olympics are about more than just sports competitions, 2) to demonstrate how the Olympic city restricts citizenship, 3) to explain how media citizenship shapes Olympic consumption and production, 4) to argue that the current Olympic model is at risk, 5) to show how media citizenship foreshadows future media, and 6) to discuss how #media2012 will function for the 2012 London Olympics and future Games. He provides examples from past Olympics to illustrate how media citizenship and its restrictions have evolved over time.
The document provides an executive summary and insights report on projections and trends for the 2014 Sochi Winter Olympics. It discusses who will be watching the games, general interest levels, top winter sports of interest, and stories of athlete interest. Mobile and social media engagement is expected to continue growing. Surveys found 61% of people plan to watch the games at home and younger audiences are more engaged through digital content and social media. [END SUMMARY]
The document discusses strategies that companies use to leverage the Olympics for brand building. It outlines 7 key strategies: 1) Go green by promoting sustainability and environmental values; 2) Promote health and wellness by encouraging exercise and nutrition; 3) Localize campaigns to appeal to national pride in host countries; 4) Build goodwill through community engagement and supporting Olympic venues; 5) Leverage social media and create engaging digital experiences; 6) Ambush the Olympics by associating with it without being an official sponsor; 7) Create limited edition Olympic-themed products that allow consumers to feel connected to the games. The Olympics are seen as a powerful marketing tool due to their longevity, exclusivity, and ability to withstand scandals.
Channel 4 won the rights to broadcast the 2012 London Paralympic Games in the UK. They launched an innovative campaign to increase awareness of and interest in the Paralympics. The campaign featured athletes telling their stories and rebranding Paralympians as "superhumans". It included a 90-second film aired simultaneously on 78 UK channels. The campaign was hugely successful, increasing awareness of the Paralympics from 16% to 77%. It helped Channel 4 exceed its audience targets and broke UK records for Paralympic TV viewership and attendance. The campaign won numerous awards for its creativity and impact.
The document discusses how people will consume content from the 2012 London Olympics across various screens and platforms. It finds that while TV will remain the dominant viewing platform, online consumption of Olympic content and events will be widespread. Approximately 50% of people plan to watch live events online, while 70% of Chinese and Russian users intend to watch Olympics content on PCs compared to just 35% of Americans and 16% of Britons. A total of 5 billion people are expected to tune into the Olympics across TV, computers and mobile devices.
The document discusses how transmedia storytelling was used for the 2012 London Olympics. It was one of the largest global events with over 4 billion viewers. Transmedia elements like social media, hundreds of platforms, and sponsor integration helped create excitement. Audience interaction was highly successful due to engagement across many online and offline channels. The Olympics demonstrated how transmedia can be employed broadly in events and industries.
Channel 4s ‘meet the superhumans campaign' sharmila maitra.simcppt
Channel 4 launched its biggest ever marketing campaign in July 2012 to promote its coverage of the London Paralympic Games. The campaign aimed to change perceptions of the Paralympics and position the event as one of the largest broadcasts of the year. Channel 4 sought to treat Paralympians as elite athletes rather than disabled people and highlight their abilities over their disabilities. The campaign was a success, receiving several awards, attracting over 11 million UK viewers, and helping change public opinion of disability and the Paralympics.
Channel 4s ‘meet the superhumans campaign' simcppt
Channel 4 launched its biggest ever marketing campaign in July 2012 to promote its coverage of the London Paralympic Games. The campaign aimed to change perceptions of the Paralympics and position the event as one of the largest broadcasts of the year. Channel 4 sought to treat Paralympians as elite athletes rather than disabled people and saw Oscar Pistorius as the face of the campaign. Through films, games, and press coverage, the campaign was a success in attracting over 11 million viewers and raising the profile of Paralympic athletes.
The document discusses the evolution of media at the Olympic Games over time. It describes how early Olympics featured radio and television broadcast innovations. Web 2.0 and social media have since blurred genre boundaries and given rise to user-generated content. The Beijing 2008 Olympics saw 221 million internet users in China and an active blogosphere, with the Games harnessing new technologies like mobile and online streaming video. Looking ahead, the document predicts further convergence of old and new media at future Games.
NBC Olympics: Lifecycle Programming with Email, Social, and MobileLyris, Inc.
Hayle Chun, director of digital media for NBC Sports & Olympics delivered this presentation at the 2010 Email Insider Summit in Captiva. Chun discussed how and why NBC Olympics applied tri-messaging to reach and engage users leading up to, during and following the 2010 Vancouver Olympic Winter Games.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
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With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
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Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
2. Catch any of the Olympics this summer?
Miss the commentary on the coverage?
Scan the social media platforms for trends and insights?
The team at MBLM didn’t attend the Olympics, but we did track, watch, read and
study the multitude of broadcasts, streams, posts and tweets with intrigue and
interest. This document outlines MBLM’s“FLTR”of the Olympics, and why we believe
the Games of the XXX Olympiad contain a treasure trove of marketing insights on
which brands in many categories can capitalize.
FLTR Olympics is the first of our monthly FLTR reports, which will represent our filter,
or take, on what’s important, particularly as it relates to how brands and technology
connect with people.
“Faster, Higher, Stronger”—the Olympic motto—could very well encapsulate the insights
we gained from what became the largest brand and technology spectacle to date.
2
4. THE SOCIAL GAMES
While the Games were more inclusive than
ever, the International Olympic Committee
(IOC) became increasingly restrictive,
policing the usage of their trademarks
throughout the UK.2
Restricting brands that were not official
sponsors soured the athletes and resulted
in their protesting through social channels
to their followers.3
Angry fans protested the delay of games
and lack of live content by NBC by
complaining through social media. However,
the protests did not impact NBC’s ratings,
which were their highest ever.4
Michael Phelps, one of the most prominent
athletes of the Games, generated the most
online traffic and shares at 3 million items
per day.5
306
BILLION
Pieces of Information SHARED
OVER THE 17 days OF THE OLYMPICS
=208,333 SHARES
PER SECOND
EQUIVALENT TO EVERY PERSON
IN THE WORLD SHARING 45 times
OTHERFACTS
1
4
5. Undoubtedly the most dramatic change in how the London Olympics
were experienced was due to social media. The immediacy of the channel
provided a direct and intimate connection to the athletes and created
a forum for fans around the world to engage with the Games in massive
and profound ways.
5
The Olympics demonstrated—
at a scale never seen before—
the volume, importance and
value generated by social media
for brands, athletes, events and
sponsors.
Limiting or restricting access
to brands that were not offical
sponsors runs counter to
the wave of social innovation
witnessed during the Games,
yet brands that were not official
sponsors managed to find smart
ways to make their mark.6
Balancing increasing access to
content with managing more
restrictive trademark rights and
permissions will emerge as a
key ongoing challenge for future
Olympics.
Conclusions
THE SOCIAL GAMES
5
6. THE MOBILE GAMES
Google searches
Olympics website visits
NBC and BBC streams
Second-screen viewing didn’t diminish but rather enhanced
viewers’ interest in watching the Games on TV.8
Overall, nearly 56 percent of people who followed the
Games on TV and at least one other screen did so
simultaneously. These viewers also watched TV for 67
percent longer than those who only watched TV.9
Almost half a billion viewers followed the Olympic coverage
of Chinese state broadcaster CNTV via PCs, mobile and
connected devices.10
OTHERFACTS
7
6
7. Fans followed the Games with their mobile devices and computers.
Nearly half of the audience (44 percent) used these“second screens”
to customize a more personalized viewing experience with constant,
real-time updates.11
Content followed
people not locations.
Audiences tailored
content to their
personal and not
familial or group needs.
Viewers reacted in real
time with others during
events, enhancing
“their”Games through
opinions and feedback.
Mobility impacted
efficiency, as 2 in
5 British workers
watched the Olympics
at work on desktops or
on their smart phones.
This multi-platform
viewership resulted
in an estimated USD
$144 Million loss of
productivity.12
THE MOBILE GAMES
Conclusions
7
8. THE FEMALE GAMES
The five athletes with the greatest percentage increase in
mentions were women, most of whom didn’t have a large fan
base prior to the Games.14
Gabby Douglas won the title of “Most-Clicked Athlete” on
NBCOlympics.com, crushing Michael Phelps by more than
11 million views. Her Facebook following increased by a
whopping 3,944 percent during the Games.15
The USA’s women’s soccer team has won gold in four
of the last five Olympics (and a silver in 2000 after a
disputed overtime goal in the final). The quality of play
did not prevent the U.S. women’s professional league
from disbanding in 2012.16
United States
China
Great Britain
38
29
46
GOLD MEDALS Women/TOTAL
10
29
20
OTHERFACTS
13
8
9. Women athletes were a prominent theme during the Olympics. In the
1984 Los Angeles Games, only 24 percent of the athletes were women.
In the London Games, women represented 44.4 percent of the athletes,
with every country sending at least one woman. None symbolized
achievement more than the first female athlete from Saudi Arabia
to participate in the Games.17
Can the masses get as excited
and be as supportive of women
athletes in professional leagues
as they are when those athletes
are representing their countries?
The IOC organization needs
to reflect the balance of its
constituents—its athletes.
While 44% of the athletes in the
London Olympics were women,
only 20 percent of the IOC’s
members are women.18
There may be significant
opportunities to use women
athletes as advertising
spokespeople given their
success and visibility in the
Olympics. However, studies
show that women athletes are
generally paid less and used
less effectively than their male
counterparts.19
THE FEMALE GAMES
Conclusions
9
10. THE ENABLED GAMES
During the 1932 Olympic Games in Los Angeles, OMEGA
used only 30 stopwatches. For the 2012 Games, the
company used more than 40 tons of equipment, 450
professional timekeepers and 800 trained volunteers to
keep time. OMEGA also used 320 sport-specific scoreboards
and 180 kilometers of cable and optical fiber. 24
The Twinscam camera from Japanese broadcasting
company NHK combines images from its two lenses—
one above and one below the water—to create a single shot.
The result is an unbroken, undistorted view of swimmers.25
NBC reported that viewers of the London Olympics
streamed a total of 20.4 million hours of video,
and 30 percent of the total streams were viewed
via mobile applications.26
OTHERFACTS
Nike Pro TurboSpeed uniforms are
0.023 seconds
faster over 100 meters than are
previous track uniforms.
21
OLYMPIC HD SCREEN
33.1 MILLION PIXELS23
STANDARD HD SCREEN
1.3 MILLION PIXELS
Race timers now accurate to
0.00001 sec.20
634,000 LEDs
transform the Olympic venue into the
World’s Largest TV
Screen
22
BIGGER
BIG
FAST
FASTER
10
11. For those watching the Olympics, technology facilitated the delivery of a
completely heightened experience. Broadcasters simultaneously streamed
events across multiple devices through multiple platforms, enabling
multiscreen viewing and more program customization than ever before.
Today, technology is an essential force in every athlete’s life. Both before
and during the Olympics it is a required ingredient in fueling, shaping
and evaluating performance. Technology plays a pivotal role in how
athletes are trained, the gear they use, how they are measured and
everything they consume.
THE ENABLED GAMES
The combination of science
and technology enhanced
performances to an
unprecedented degree,
which could widen the
performance gap between
athletes in first and third-
world countries.
Technology enabled Oscar
Pistorius to capture our
hearts and minds and to
serve as an inspiration.
Oscar embraced technology
to help him overcome the
seemingly impossible to
achieve the unimaginable.
With ever more accurate
results, there is less potential
for human error.
Conclusions
11
12. THE INTIMATE GAMES
The Queen’s surprising appearance was among the most
tweeted comments about the opening ceremony.25
Missy Franklin’s and Michael Phelps’ congratulatory tweets
from President Obama and Justin Bieber 26
, and the virality
of Mckayla Maroney’s smirk/frown 27
showed both sides of
the power of reach and immediacy.
The U.S. Men’s Basketball team tweeted pictures of
behind-the-scenes moments, including team lunches
and teammates sleeping on the bus. 28
OTHERFACTS
24
THE INTIMATE GAMES
The Queen’s surprising appearance was among the most
tweeted comments about the opening ceremony.27
Missy Franklin’s and Michael Phelps’ congratulatory tweets
from President Obama and Justin Bieber 28
, and the virality
of Mckayla Maroney’s smirk/frown 29
showed both sides of
the power of reach and immediacy.
The U.S. Men’s Basketball team tweeted pictures of
behind-the-scenes moments, including team lunches
and teammates sleeping on the bus. 30
OTHERFACTS
Congrats to Michael Phelps for breaking the all-time Olympic
medal record.You’ve made your country proud. -bo
@BarackObama
Thank you Mr. President!! It’s an honor representing the #USA!!
The best country in the world!! RT @BarackObama: ... tmi.me/ux7k2
@MichaelPhelps
Thanks bro!!! RTALilTunechi: High praises to my good friend
Michael Phelps for becoming the Olympian of all time. USA!!
@MichaelPhelps
NBA STARS LIKE
NEVER SEEN BEFORE
MISSY MAKES A MUSIC VIDEO
SMIRK GOES VIRAL
THE POSE
THE POSE
ROYAL FANATICS
THE QUEEN DROPS IN
JOHN LENNON AT THE CLOSING
“@justinbieber: heard @FranklinMissy is a fan of mine. now im a fan of hers
too. CONGRATS on winning GOLD! #muchlove”I just died! Thankyou!
@FranklinMissy
Athlete SPECTATOR
High praises to my good friend Michael Phelps for
becoming the greatest Olympian of all time.USA!!
Lil Wayne WEEZY F @LilTunechi
12
13. An array of very human, very intimate and very moving moments
brought us closer to the Games than ever before. From the Queen
dropping from a helicopter into the opening ceremonies to the image
and voice of John Lennon virtually serenading a billion viewers in the
closing ceremonies, sacred icons, idols and heroes were staged in
engaging and entertaining ways.
THE INTIMATE GAMES
The boundaries between
athletes and spectators
eroded, providing deeper
engagement for all who
took part.
The widespread use of
social media involved fans
with sponsors on a level
never before experienced.
Rich content created by
athletes (images, videos,
tweets) became high-valued,
showcased features in
traditional broadcast and
print media and often
achieved viral power on
their own.
Conclusions
13
14. The social, mobile, female, enabled, intimate games
Geater use of social media and technology transformed the Olympics into both a
greater spectacle and a more intimate Games. The London Olympics offered a rich
experience for athletes and spectators alike, engaging participants separated by
oceans, time zones and cultures.
Combined, the social, mobile, female, enabled and intimate aspects of these Games
have transformed what we expect from major events, the brands that sponsor
or affiliate with them, the participants, and the spectators. For two weeks this summer,
the global community tuned in, followed, friended, shared and browsed, and in so doing
perhaps embodied the Olympic spirit better than ever before.
14
16. SOURCES & Credits
The Social Games
1 Bullas,Jeff.Staggering Social Media Statistics from the Olympics.Business2Community.com.August 14,
2012.http:/
/www.business2community.com/social-media/staggering-social-media-statistics-from-the-
olympics-infographic-0251729
2 Goldsmith,Melissa.Olympic Branding Police are Everywhere.O.Canada.July 31,2012.http:/
/o.canada.
com/2012/07/31/bc-oly-branding-day3/
3 Belson,Ken.OlympiansTake toTwitter to Protest Endorsement Rule.The NewYorkTimes.July 30,2012.
http:/
/www.nytimes.com/2012/07/31/sports/olympics/athletes-at-olympics-protest-sponsorship-rule-on-
twitter.html
4
Georges,Marc. Spoilers:Angry Olympics FansTweetTheir Protests,NBC Responds.Yahoo News.July 29,
2012.http:/
/news.yahoo.com/spoilers-angry-olympics-fans-tweet-protests-nbc-responds-145211712.html
5
Olympics Inspire 150 MillionTweets.TheTelegraph.August 13,2012.http:/
/www.telegraph.co.uk/
technology/twitter/9471869/Olympics-inspire-150-million-tweets.html
6 Delo,Cotton.‘Social Olympics’Over,Brands onTwitter Shift Focus to Back to School,Black Friday.
AdAge Digital.August 21,2012.http:/
/adage.com/article/digital/ad-age-digital-conference-
speaker-twitter-s-joel-lunenfeld/236769/?utm_source=feedburnerutm_medium=feedutm_
campaign=Feed:+advertisingAge/Digital+%28Advertising+Age+-+Digital
The Mobile Games
7
Palma,Maija.SmartphonesTrump Desktops in OlympicsViewing.FinancialTimes.August 7,2012.
http:/
/blogs.ft.com/tech-blog/2012/08/smart-phones-trump-desktops-in-olympics-viewing/?
8
London Calling: Some Reflections on the Digital Games.Google.August 14,2012.
http:/
/googleblog.blogspot.com/2012/08/london-calling-some-reflections-on.html
9
Ibid.
10 Roettgers,Janko.By the Numbers.How the Olympics Helped toTake Multi-Screen Online.Gigaom.August
16,2012.http:/
/gigaom.com/video/olympic-multiscreen-numbers
11
London Calling: Some Reflections on the Digital Games.Google.August 14,2012.http:/
/googleblog.
blogspot.com/2012/08/london-calling-some-reflections-on.html
12
Infographic: Some Olympic Facts.Radium.August 15,2012.
http:/
/www.hrzone.co.uk/topic/managing-people/infographic-some-olympic-facts/122785
The Female Games
13 Brennan,Christine.AmericanWomen Rule the London Olympics – NowWhat? USAToday.August 12,2012.
http:/
/www.usatoday.com/sports/olympics/london/story/2012-08-12/London-Olympics-womens-sports-
Christine-Brennan-Title-IX/57016306/1
14 Jenkins,Sally.Women’s Olympic Success:AFlood that Began as aTrickle.Washington Post.August 12,
2012.http:/
/www.washingtonpost.com/sports/olympics/womens-olympic-success-a-flood-that-began-as-
a-trickle/2012/08/12/2799c9ba-e4a2-11e1-8f62-58260e3940a0_story.html
15 Fader,Lainna.WomenWere theTrendingTopic of the Games.Wired.August 16,2012.
http:/
/www.wired.com/playbook/2012/08/women-social-media-olympics/
16 Ibid.
17 EmpoweringWomeninSports.FeministMajorityFoundation.http:/
/feminist.org/research/sports/sports4.html
18 Brennan,Christine.AmericanWomen Rule the London Olympics – NowWhat? USAToday.August 12,2012.
http:/
/www.usatoday.com/sports/olympics/london/story/2012-08-12/London-Olympics-womens-sports-
Christine-Brennan-Title-IX/57016306/1
19
Barriers toWomen inAthletic Careers,http:/
/feminist.org/research/sports/sports4.html
University of Delaware,Study finds female athletes rarely and ineffectively used as ad spokespeople,
http:/
/phys.org/news/2012-07-female-athletes-rarely-ineffectively-ad.html
The Enabled Games
20 Prindle,Drew.OlympicTech 2012: Gadgets and Gizmos of the Games.
DigitalTrends.July 27,2012.http:/
/www.digitaltrends.com/cool-tech/gadgets-and-gizmos-in-the-games-
tech-in-the-2012-olympics/
21 Limpert,Rick.Nike ProTurbospeed Uniforms are HighTech for theTrack.The Examiner.July 26,2012.
http:/
/www.examiner.com/article/nike-pro-turbospeed-uniforms-are-high-tech-for-the-track
22 Bond,Anthony.The greatest disco on Earth! Pixel animations turn Olympic Stadium into psychedelic light
show.Daily Mail Online.August 12,2012.http:/
/www.dailymail.co.uk/news/article-2187468/The-greatest-
disco-Earth-Pixel-animations-turn-Olympic-Stadium-psychedelic-light-show.html
23 Engelbrecht,Lezette.FiveTech Firsts for Olympics.ITWeb.July 20,2012.
http:/
/www.itweb.co.za/index.php?option=com_contentview=articleid=56958:five-tech-firsts-for-
olympics
24 Schaefer,Stephanie.HowAccurate is OlympicTimekeeping? JCKOnline.August 8,2012.
http:/
/www.jckonline.com/2012/08/08/how-accurate-olympic-timekeeping
25 Prindle,Drew.OlympicTech 2012: Gadgets and Gizmos of the Games.
DigitalTrends.July 27,2012.http:/
/www.digitaltrends.com/cool-tech/gadgets-and-gizmos-in-the-games-
tech-in-the-2012-olympics/
26 Dave Evans,How technology will evolve by‘16 Olympics,
http:/
/espn.go.com/blog/playbood/tech/post/_id/1850/how-technologywill-affect-16-olympics
The Intimate Games
27
All a-Twitter about Queen’sArrival.UKPressAssociation.July 27,2012.http:/
/www.google.com/hostednews/
ukpress/article/ALeqM5g6wTykT3GD_Bkc7ddxaG6QiBnKhQ?docId=N0070691343424991358A
28 Crouse,Karen.BestWishes from Barack and Bieber.The NewYorkTimes.August 1,2012.
http:/
/london2012.blogs.nytimes.com/2012/08/01/best-wishes-from-barack-and-justin/
29 Cohen,Ben.McKayla Is Not Impressed ByThis Meme.TheWall StreetJournal.August 8,2012.
http:/
/stream.wsj.com/story/london-olympics-2012/SS-2-13789/SS-2-43362/
30
Behind the Scenes on Instagram withTeam USAMen’s Hoops.CNN.
http:/
/www.cnn.com/2012/08/01/tech/gallery/olympics-hoops-instagram/i
Photos
3, 14
(Hyleas Founntain, US heptathlon)-Alexander Hassenstein/Getty Images
AP Photo
Photo: Clive Rose/Getty Images
Jeff J Mitchell/Getty Images
3, 8, 14
Flikr (http://www.flickr.com/photos/mole555/with/7751372000/)
12
Bolt-Getty, no photographer credited
Call Me Maybe - 2012 USA Olympic Swimming Team. http://www.youtube.com/
watch?v=YPIA7mpm1wU
http://www.businessinsider.com/usa-basketball-2012-7?op=1
McKayla-disappointed-attributed to Getty, no photographer credited
http://www.photographytips.com.au/love-of-god-love-of-sport-same-emotions/
http://mofmofmofmof.blog.so-net.ne.jp/upload/detail/article-2184089-1466E2D6000005DC-
366_964x696.jpg.html
http://www.ringofstars.ru/across/?p=15628
http://www.google.com/imgres?um=1hl=enclient=firefox-asa=Nrls=org.mozilla:en-US
:officialbiw=1611bih=937tbm=ischtbnid=i3ccqpD1IBomMM:imgrefurl=http://www.
popsugar.com/author/Karli%2520Bulnesimgurl=http://media4.onsugar.com/files/2012/07/
30/5/192/1922398/900x506Thumb.preview/i/2012-Olympics-Opening-Ceremony-Highlights-
Video.jpgw=550h=309ei=CZE7UP-UD-L00gGG8oCoAQzoom=1iact=rcdur=341sig
=117002028326553695098page=1tbnh=102tbnw=182start=0ndsp=35ved=1t:429
,r:0,s:0,i:72tx=41ty=58
16