The document describes a proposed annual action sports competition to take place in New York City in May 2012. It will feature seven disciplines of action sports like skateboarding, BMX, and motocross. Over 150 professional athletes will compete for $1 million in prize money at the USTA National Tennis Center over 3 days with 60,000 expected attendees. The event aims to target Gen Y consumers and young families through extensive TV coverage, digital media promotion, and on-site branding opportunities for sponsors.

1. WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 1

2. INSPIRED bY THE bIGGEST
STAGE IN THE WORlD
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 2

3. FIRST-EvER lARGE-SCAlE
ANNuAl ACTION SPORTS
COMPETITION IN NYC
3 DAYS WITH 4 TICKETED SESSIONS
60,000 ExPECTED ATTENDEES
MINIMuM $1.4 MM MEDIA/MARKETING SuPPORT
TARGET GEN Y CONSuMERS AND YOuNG FAMIlIES
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 3

4. OvER 150 HOuRS OF Tv
COvERAGE
THREE MONTHS OF SERIAlIzED
“DOCu-DRAMA STYlE” PROGRAMMING
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 4

5. THE ACTION SPORTS
CONSuMER
75.6 MIllION CONSuMERS CONSIDERS THEMSElvES FANS OF ACTION SPORTS
50.2 MIllION CONSuMERS ACTIvElY PARTICIPATE IN ACTION SPORTS IN THE uS
72.3% OF TEENS (13 - 17) CONSIDER THEMSElvES FANS OF ACTION SPORTS
- HIGHEST PERCENTAGE OF FANS OF ANY uS SPORT ExCEPT FOR NFl
65.4% OF YOuNG ADulTS (18 - 24) CONSIDER THEMSElvES FANS OF ACTION
SPORTS - HIGHEST PERCENTAGE OF FANS OF ANY uS SPORT ExCEPT FOR NFl
85% OF EvENT ATTENDEES SAY SPONSORSHIP OF ACTION SPORTS INFluENCES
OPINION OF SPONSORS IN POSITIvE MANNER AND MAKES bRAND EITHER ‘COOl’
OR ‘vERY COOl’
ACTION SPORTS HAvE bROAD INFluENCE OvER CONSuMER bEHAvIOR AND
TRENDS IN FASHION, MuSIC, vIDEO GAMES, TECHNOlOGY
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 5

6. ACTION SPORTS FANS IN NY
OWN THE HIGHlY SOuGHT-AFTER GEN Y AND YOuNG
FAMIlY DEMO IN A CAPTIvE ENvIRONMENT
#1 MARKET IN THE COuNTRY FOR KIDS WHO ARE FANS OF ACTION SPORTS AND
KIDS WHO PARTICIPATE IN ACTION SPORTS
25% AHEAD OF THE #2 MARKET, lOS ANGElES, IN PARTICIPATION NuMbERS
#2 MARKET FOR ACTION SPORTS FANS IN bOTH ADulT (18+) AND TEEN (12-17)
CATEGORIES
#1 MARKET IN THE COuNTRY FOR bOTH POPulATION AND TElEvISION vIEWERSHIP
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 6

7. 150 OF THE WORlD’S TOP
ACTION SPORTS PROS
$1MM IN PRIzE MONEY
INNOvATIvE HEAD TO HEAD COMPETITION FORMAT
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 7

8. WORlD-ClASS vENuE:
uSTA NATIONAl TENNIS CENTER
lOCATED IN NEW YORK
3 lARGE STADIuMS PluS SuRROuNDING GROuNDS
uNPARAllElED ATMOSPHERE
uNRIvAlED HOSPITAlITY AND FESTIvAl vIllAGE
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 8

9. EMPIRE OPEN FOOTPRINT
* FOR IlluSTRATION PuRPOSES ONlY, SubJECT TO CHANGE
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 9

10. SEvEN DISCIPlINES
SkATEbOARD VERT SkATEbOARD STREET MEGARAMP SkATEbOARD
Skateboarders fly 20’ Skateboarders utilize TRIPLES
into the air to perform objects found in urbanized Skateboarders perform three
amazing aerial stunts settings—such as curbs, consecutive tricks on a
on a 60’ half-pipe ledges, handrails, stairs, unique course that features
and other obstacles—on a 26’ high roll-in, two
a designed course massive launch boxes and
a huge quarter-pipe
bMX VERT bMX PARk MEGARAMP bMX TRIPLES
Bicycle riders fly 25’ Bicycle riders utilize Bicycle riders perform three
into the air to perform a designed course of consecutive tricks in an
amazing aerial stunts custom ramps, jumps, incredible visual experience,
on a 60’ half-pipe and objects found in featuring a 26’ high roll-in,
urbanized settings two massive launch boxes
and a huge quarter-pipesive
launch boxes and a huge
quarter-pipe
fREESTyLE MOTOCROSS
(fMX)
Riders perform amazing
aerial motorcycle stunts
while launched 35’ in the
air, covering distances of
more than 100’
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 10

11. DAIlY lIvE PERFORMANCES
bY A-lEvEl MuSIC STARS
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 11

12. PARTNERSHIP
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 12

13. EvENT ENTITlEMENT bENEFITS
bRAND NAME/lOGO INCluDED IN EvENT TITlE
CATEGORY ExCluSIvITY
YEAR-ROuND IP RIGHTS
DOMINANT EvENT SIGNAGE
Full bROADCAST INTEGRATION vIA 150+ HOuRS OF PROGRAMMING ON 7 NETWORKS
MAJOR PRESENCE ACROSS 15+ WEbSITES
HEAvY INCluSION IN MINIMuM $1.4 MM IN MEDIA AND MARKETING SuPPORT
ON-SITE PRODuCT SAMPlING, SAlES AND PROMOTION
CuSTOMIzED RETAIl ACTIvATION PROGRAMS
vIP TICKETING AND HOSPITAlITY
ACCESS TO ExCluSIvE CONTENT AND uNIquE CONSuMER ExPERIENCES
ATHlETE/ARTIST MEET AND GREETS, ClINICS AND AuTOGRAPH SIGNINGS
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 13

14. ON-SITE bENEFITS
bRAND DOMINATION
HEAvY lINE-OF-SITE bROADCAST CAMERA-vISIblE bRANDING
PROMINENT bRANDING THROuGHOuT All THREE STADIuMS AND THE ENTIRE
EvENT GROuNDS
HEAvY bRANDING ON All RAMPS AND EquIPMENT
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 14

15. ON-SITE bENEFITS CONTINuED
uNRIvAlED ACTIvATION
DEDICATED ExHIbIT SPACE IN THE FESTIvAl vIllAGE
PRODuCT SAMPlING, DISPlAY, TRIAl, COuPONING AND SAlES RIGHTS ON-SITE
AuTOGRAPH SESSIONS WITH COMPETITORS
PublIC ADDRESS ANNOuNCEMENTS TO SuPPORT ACTIvATION
EvENT TICKETS, vIP PASSES AND FIRST-ClASS HOSPITAlITY
PREMIuM vIEWING SuITE
bEHIND-THE-SCENES ACCESS FOR ClIENT ENTERTAINMENT
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 15

16. MEDIA bENEFITS
bROADCAST INTEGRATION
ENTITlEMENT OF 150+ HOuRS OF TElEvISION PROGRAMMING ON 7 NETWORKS
HEAvY INCluSION IN TuNE-IN SPOTS ON All NETWORKS
OPEN AND ClOSE bIllbOARDS
HEAvY SPOT INvENTORY IN All bROADCASTS
bRANDED IN-SHOW FEATuRES
DvR-PROOF IN-bROADCAST PRODuCT INTEGRATION
INCluSION IN All ANIMATIONS, buMPS, lEADERbOARDS, GRAPHICS, ANNOuNCER
MENTIONS, ETC.
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 16

17. DIGITAl bENEFITS
ExPANDED REACH
ExCluSIvE OWNERSHIP POSITION ON EMPIREOPEN.COM
ENTITlEMENT OF EMPIRE OPEN FACEbOOK COMPETITOR CHATS
INCluSION IN ADDITIONAl SOCIAl MEDIA OuTREACH (TWITTER, YOuTubE)
ExCluSIvE CONTENT FOR PARTNER SITES
lOGOS, bANNERS, vIDEO, PRE-ROll, ETC.
HEAvY bRANDING IN 150 vIDEO ClIPS SYNDICATED ACROSS 15+ MAJOR SITES
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 17

18. RETAIl bENEFITS
INCREASE CONSuMER AWARENESS
RETAIl CONSuMER PROMOTIONS/SWEEPSTAKES
uTIlIzE ATHlETE APPEARANCES THROuGHOuT NY DMA
SAlES INCENTIvE PROGRAM
EvENT MARKS AND lOGOS IN POP OR IN-STORE DISPlAYS
RIGHT TO CO-OP PROGRAM WITH RETAIlERS
*OPPORTuNITIES SubJECT TO APPROvAl
WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 18

19. WHERE THE GREATEST WHERE THE WORLD’S 2012
NEW YORK CITY / MAY
IN ACTION SPORTS ARE GREATEST IN ACTION
CROWNED SPORTS ARE CROWNED 19