The document summarizes communications efforts by USA Volleyball around the 2016 Rio Olympics. It describes creating extensive digital content like a viewers guide and athlete profiles. The USAV website had nearly 2 million unique visitors and over 7.5 million page views in August. Athlete social media followings grew significantly during the Games. USAV also launched new initiatives like "Open Court" and a video series featuring former volleyball stars. Media coverage of USAV expanded, with over 50 outlets producing first-run stories.
Street workout is a bodyweight training method performed outdoors using available infrastructure like parks and playgrounds. It emphasizes full body exercises and acrobatic elements in an intense dynamic routine. Street workout has grown significantly in popularity globally since 2008, with over 16 million practitioners worldwide expected to grow to over 100 million by 2015. Major international competitions like the Street Workout World Cup attract hundreds of athletes and thousands of spectators annually.
Connections 2018 - Ben Lenihan - eSports: Challenges and opportunities for tr...Sport New Zealand
The document discusses the growth of esports and its similarities and connections to traditional sports. It notes that esports are competitive video games played professionally for an audience. Various genres of esports games are described, from fighting and first person shooter games to multiplayer online battle arenas (MOBAs) and battle royale games. Traditional sports leagues are looking to align with and invest in esports to reach younger audiences and diversify their revenue. Esports are also being recognized as a legitimate sport through high performance training of players and international competitions.
This document celebrates 20 years of the Challenged Athletes Foundation (CAF). It summarizes CAF's mission to provide opportunities and support for people with physical disabilities to pursue active lifestyles through sports. It describes how CAF was founded after Jim MacLaren, a Yale football player who lost his leg, inspired others. It highlights some of CAF's core programs and achievements over the past 20 years, including supporting thousands of athletes through grants and mentoring programs. The document celebrates the impact CAF has had in promoting independence, leadership, compassion, resilience and transforming lives through sports.
This document contains 20 trivia questions related to sports. Some of the questions ask to identify famous athletes or sporting events, connect images to sports brands or teams, or determine reasons behind certain traditions in sports. The questions cover a wide range of sports including cricket, football, golf, and the Olympics.
The Olympic Games began over 2,700 years ago in Greece and were held every four years to honor Zeus. Pierre de Coubertin founded the modern Olympics in 1896 to promote international friendship through sports. The Olympic motto is "Citier, Altius, Fortius", meaning "Faster, Higher, Stronger" and the most important thing is participating, not winning. The Olympic values are respect, excellence, and friendship.
Catch any of the Olympics this summer?
Miss the commentary on the coverage?
Scan the social media platforms for trends and insights?
FLTR Olympics is the first of our monthly FLTR reports, which will represent our filter, or take, on what’s important, particularly as it relates to how brands and technology connect with people.
“Faster, Higher, Stronger”—the Olympic motto—could very well encapsulate the insights we gained from what became the largest brand and technology spectacle to date.
Street workout is a bodyweight training method performed outdoors using available infrastructure like parks and playgrounds. It emphasizes full body exercises and acrobatic elements in an intense dynamic routine. Street workout has grown significantly in popularity globally since 2008, with over 16 million practitioners worldwide expected to grow to over 100 million by 2015. Major international competitions like the Street Workout World Cup attract hundreds of athletes and thousands of spectators annually.
Connections 2018 - Ben Lenihan - eSports: Challenges and opportunities for tr...Sport New Zealand
The document discusses the growth of esports and its similarities and connections to traditional sports. It notes that esports are competitive video games played professionally for an audience. Various genres of esports games are described, from fighting and first person shooter games to multiplayer online battle arenas (MOBAs) and battle royale games. Traditional sports leagues are looking to align with and invest in esports to reach younger audiences and diversify their revenue. Esports are also being recognized as a legitimate sport through high performance training of players and international competitions.
This document celebrates 20 years of the Challenged Athletes Foundation (CAF). It summarizes CAF's mission to provide opportunities and support for people with physical disabilities to pursue active lifestyles through sports. It describes how CAF was founded after Jim MacLaren, a Yale football player who lost his leg, inspired others. It highlights some of CAF's core programs and achievements over the past 20 years, including supporting thousands of athletes through grants and mentoring programs. The document celebrates the impact CAF has had in promoting independence, leadership, compassion, resilience and transforming lives through sports.
This document contains 20 trivia questions related to sports. Some of the questions ask to identify famous athletes or sporting events, connect images to sports brands or teams, or determine reasons behind certain traditions in sports. The questions cover a wide range of sports including cricket, football, golf, and the Olympics.
The Olympic Games began over 2,700 years ago in Greece and were held every four years to honor Zeus. Pierre de Coubertin founded the modern Olympics in 1896 to promote international friendship through sports. The Olympic motto is "Citier, Altius, Fortius", meaning "Faster, Higher, Stronger" and the most important thing is participating, not winning. The Olympic values are respect, excellence, and friendship.
Catch any of the Olympics this summer?
Miss the commentary on the coverage?
Scan the social media platforms for trends and insights?
FLTR Olympics is the first of our monthly FLTR reports, which will represent our filter, or take, on what’s important, particularly as it relates to how brands and technology connect with people.
“Faster, Higher, Stronger”—the Olympic motto—could very well encapsulate the insights we gained from what became the largest brand and technology spectacle to date.
This document provides a summary of key insights and marketing takeaways from analyzing social media, broadcasts, and other coverage of the 2012 London Olympics. It identifies several themes, including: the social games (how social media transformed the experience), the mobile games (how viewers engaged via mobile devices), the female games (prominence of women athletes), the enabled games (role of technology in performances and viewing), and the intimate games (personal interactions via social media). The Olympics demonstrated the massive scale and value of social media for brands, athletes and events.
The document provides an overview of the United States Olympic Committee's (USOC) activities and performance in 2012. Some key points:
- Team USA earned 104 total medals including 46 gold medals at the 2012 London Olympics, finishing atop the overall and gold medal charts.
- At the 2012 London Paralympics, Team USA earned 98 medals and finished fourth in the medal standings.
- The USOC operates three Olympic Training Centers that provided facilities and support for nearly 600 national team athletes in 2012.
- In 2012, the USOC allocated nearly $197 million to support programs for U.S. athletes and sports organizations, including $90 million in direct grants.
Olympic Day is celebrated annually on June 23rd in over 160 countries to commemorate the birth of the modern Olympic Games. In 2012, communities across the United States will celebrate between June 22nd and July 1st through educational programs and activities promoting Olympic values and physical fitness. In 2011, over 100,000 people participated in 376 celebrations hosted by 311 communities with Olympians leading discussions on values like excellence and respect. The goal for 2012 is to grow these celebrations with support from the USOC, Olympians, and local organizations. Communities are invited to host events using provided materials and assistance from the USOC.
Venice Basketball League Partnerships 2014 - Property of VBLBrian Matsumoto
Founded in 2006 by some of Los Angeles' hoop trendsetters, the Venice Basketball League was born as a community tournament and is now one of the most recognizable summer leagues in the world. Starting from the legendary courts of Venice Beach, we unite everyone around the game that we love.
Make It Happen Productions has been granted the rights to revitalize the former LA Watts Summer Games. They have restructured the program, perfected and implemented their message, and expanded the reach and impact. The LA City Games will be an Olympic style athletic competition for over 10,000 multi-ethnic youth in LA, held in the summer of 2016 at the LA Coliseum. It aims to connect youth through sports and build community through programs in health, education, and athletics. Notable supporters include Mayor Garcetti, the LA Unified School District, and sports legends like John Elway and Lisa Leslie.
On the first day of the 2014 Winter Olympics, there were over 850,000 mentions on social media about the Olympics. The peak time for sharing was 9PM when over 118,000 posts occurred. The most popular hashtags were #Sochi2014 and other variants referring to the Olympics and host city of Sochi. Figure skating and the new slopestyle event received the most attention as early competitions. Among athletes, snowboarder Shaun White was the most discussed. The United States generated the most social mentions and conversations about their national team outpaced other countries. Issues in the host city of Sochi continued to be discussed under hashtags like #SochiProblems.
Private fitness sector facing challenges with closures and losses while alternative classes grow in popularity. The 2012 London Olympics saw record viewership and social media activity as people shared their experiences. Initial tracking found the Olympics inspired greater participation levels among children. The games created a nation of engaged spectators and this digitally enhanced spectating will be part of the games' legacy.
The document discusses action sports as a significant lifestyle movement among Gen Y and Gen X consumers aged 10-28. It notes that over 23.5 million people actively participate in action sports with a total spending power of over $91 billion. Case studies are provided of how Surfdog Entertainment has consulted with companies like Best Buy, EA Sports, and 1-800 Collect on marketing strategies targeting action sports audiences through events, endorsements, and music/video game integrations.
Final mm panels 30 march ny sport and peace roundtable programme (1) (2)Leslie Hamer
The document announces and provides the program details for the 1st New York Sport and Peace Roundtable taking place on April 7, 2016. The roundtable will bring together individuals from government, non-profits, education, business, and media to discuss the role of sport in peacebuilding and development. It will address challenges facing youth, opportunities for using sport to address those challenges, examples of successful sport for social change programs, and how to collaborate globally to further the goals of the UN Sustainable Development Goals through sport. The day-long event will include panel discussions on these topics with representatives from organizations involved in sport for social change, as well as presentations from officials in New York and South Africa.
A major sporting event can leave a media legacy 20141110 cleanDanya Hodgetts
Sport organisations at all levels have a reliance on the media to promote themselves and their product to potential members, supporters and sponsors. While there are a number of components in the promotions mix, publicity is particularly prevalent in sport. Publicity is material published in the media that has no cost to the featured organisation (Nicholson, 2006). In contrast to advertising, publicity is particularly beneficial for sport clubs because of the expense incurred by advertising.
Sporting events provide an increased profile, which has been suggested can lead to participation growth, an increased public profile and increased marketing opportunities (Sotiriadou et al., 2008). Media coverage can be a significant benefit before, during and after an event (Dwyer et al, 2000). Conversely it can be detrimental, as with the criticism of the 1996 Atlanta Olympic Games (Gratton, 1999).
The Australian Surf Life Saving Championships were held at Scarborough, Western Australia in 2007, 2008, 2009 and 2014. Quantitative content analysis was conducted on Western Australia print media annually from 1997. Categories for analysis were inductively developed. Analysis showed an increase of print mentions of surf lifesaving from 30 in total from 1997 to 49 in 2009. Twenty five of the 2009 articles concerned sport, and 15% of the total were about the Australian Surf Life Saving Championships. Corresponding with an increase in articles about the event was an increase in general sport articles.
Paul Blackketter operated the first permanent Olympic level rowing facility in the United States. He worked with US Rowing to move the US Rowing Olympic Trials from New Jersey to Sarasota, Florida to elevate the experience for athletes, spectators, and television viewers. Due to Paul's confidence and enthusiasm, the US Olympic Committee and US Rowing selected Nathan Benderson Park in Sarasota to host the 2016 Olympic Trials. The Olympic trials were a huge success thanks to the design and management of the venue by Paul and his staff. Paul also developed relationships with other Olympic and Paralympic sport governing bodies to successfully host international events and raise awareness for lesser known sports.
The first modern Olympics was held in Athens in 1896 with 240 athletes from 13 countries competing in 43 events. The International Olympic Committee (IOC) governs the Olympics and selects host cities. The Summer Olympics occurs every four years and features over 300 events across 28 sports. The 2016 Summer Olympics was held in Rio de Janeiro, Brazil under the motto "Live Your Passion".
This document summarizes the benefits and opportunities for sponsors of the Kick It 3v3 soccer tour, which hosts tournaments in 60 cities across North America. The tour attracts over 80,000 players and 400,000 spectators annually. Sponsorship packages are available at the local, regional and national levels and provide branding, marketing and on-site activation benefits such as signage, product sampling, and inclusion in tournament materials. The largest sponsorship is the national tour title sponsorship, which provides top billing across all tour marketing and events.
The NYC Parks & Recreation Department hosted its second annual Citywide Beach Volleyball Tournament over two days in August 2007 at Coney Island Beach in Brooklyn. The tournament featured over 450 players on 40 courts across 11 divisions. It was the largest free beach volleyball tournament on the East Coast and drew players from as far as Florida. Sponsors supported the event through advertising, a hospitality tent, and a sponsor row at the venue. The tournament was promoted through banners, newspaper ads, MTA promotions, and signage. Winners from the 24 divisions received prizes at the conclusion.
1) The document analyzes social media mentions of various sports from October 2014 to October 2015.
2) Football received over half (54.5%) of all online mentions. Videos generated the most mentions overall, with football also getting the most video mentions.
3) In terms of social media followers as of October 2015, Real Madrid had the most Twitter followers for a football team (17.2 million) while Barcelona had the most Facebook fans (87.1 million).
More Related Content
Similar to Rio Review ... Communications & Creative Services
This document provides a summary of key insights and marketing takeaways from analyzing social media, broadcasts, and other coverage of the 2012 London Olympics. It identifies several themes, including: the social games (how social media transformed the experience), the mobile games (how viewers engaged via mobile devices), the female games (prominence of women athletes), the enabled games (role of technology in performances and viewing), and the intimate games (personal interactions via social media). The Olympics demonstrated the massive scale and value of social media for brands, athletes and events.
The document provides an overview of the United States Olympic Committee's (USOC) activities and performance in 2012. Some key points:
- Team USA earned 104 total medals including 46 gold medals at the 2012 London Olympics, finishing atop the overall and gold medal charts.
- At the 2012 London Paralympics, Team USA earned 98 medals and finished fourth in the medal standings.
- The USOC operates three Olympic Training Centers that provided facilities and support for nearly 600 national team athletes in 2012.
- In 2012, the USOC allocated nearly $197 million to support programs for U.S. athletes and sports organizations, including $90 million in direct grants.
Olympic Day is celebrated annually on June 23rd in over 160 countries to commemorate the birth of the modern Olympic Games. In 2012, communities across the United States will celebrate between June 22nd and July 1st through educational programs and activities promoting Olympic values and physical fitness. In 2011, over 100,000 people participated in 376 celebrations hosted by 311 communities with Olympians leading discussions on values like excellence and respect. The goal for 2012 is to grow these celebrations with support from the USOC, Olympians, and local organizations. Communities are invited to host events using provided materials and assistance from the USOC.
Venice Basketball League Partnerships 2014 - Property of VBLBrian Matsumoto
Founded in 2006 by some of Los Angeles' hoop trendsetters, the Venice Basketball League was born as a community tournament and is now one of the most recognizable summer leagues in the world. Starting from the legendary courts of Venice Beach, we unite everyone around the game that we love.
Make It Happen Productions has been granted the rights to revitalize the former LA Watts Summer Games. They have restructured the program, perfected and implemented their message, and expanded the reach and impact. The LA City Games will be an Olympic style athletic competition for over 10,000 multi-ethnic youth in LA, held in the summer of 2016 at the LA Coliseum. It aims to connect youth through sports and build community through programs in health, education, and athletics. Notable supporters include Mayor Garcetti, the LA Unified School District, and sports legends like John Elway and Lisa Leslie.
On the first day of the 2014 Winter Olympics, there were over 850,000 mentions on social media about the Olympics. The peak time for sharing was 9PM when over 118,000 posts occurred. The most popular hashtags were #Sochi2014 and other variants referring to the Olympics and host city of Sochi. Figure skating and the new slopestyle event received the most attention as early competitions. Among athletes, snowboarder Shaun White was the most discussed. The United States generated the most social mentions and conversations about their national team outpaced other countries. Issues in the host city of Sochi continued to be discussed under hashtags like #SochiProblems.
Private fitness sector facing challenges with closures and losses while alternative classes grow in popularity. The 2012 London Olympics saw record viewership and social media activity as people shared their experiences. Initial tracking found the Olympics inspired greater participation levels among children. The games created a nation of engaged spectators and this digitally enhanced spectating will be part of the games' legacy.
The document discusses action sports as a significant lifestyle movement among Gen Y and Gen X consumers aged 10-28. It notes that over 23.5 million people actively participate in action sports with a total spending power of over $91 billion. Case studies are provided of how Surfdog Entertainment has consulted with companies like Best Buy, EA Sports, and 1-800 Collect on marketing strategies targeting action sports audiences through events, endorsements, and music/video game integrations.
Final mm panels 30 march ny sport and peace roundtable programme (1) (2)Leslie Hamer
The document announces and provides the program details for the 1st New York Sport and Peace Roundtable taking place on April 7, 2016. The roundtable will bring together individuals from government, non-profits, education, business, and media to discuss the role of sport in peacebuilding and development. It will address challenges facing youth, opportunities for using sport to address those challenges, examples of successful sport for social change programs, and how to collaborate globally to further the goals of the UN Sustainable Development Goals through sport. The day-long event will include panel discussions on these topics with representatives from organizations involved in sport for social change, as well as presentations from officials in New York and South Africa.
A major sporting event can leave a media legacy 20141110 cleanDanya Hodgetts
Sport organisations at all levels have a reliance on the media to promote themselves and their product to potential members, supporters and sponsors. While there are a number of components in the promotions mix, publicity is particularly prevalent in sport. Publicity is material published in the media that has no cost to the featured organisation (Nicholson, 2006). In contrast to advertising, publicity is particularly beneficial for sport clubs because of the expense incurred by advertising.
Sporting events provide an increased profile, which has been suggested can lead to participation growth, an increased public profile and increased marketing opportunities (Sotiriadou et al., 2008). Media coverage can be a significant benefit before, during and after an event (Dwyer et al, 2000). Conversely it can be detrimental, as with the criticism of the 1996 Atlanta Olympic Games (Gratton, 1999).
The Australian Surf Life Saving Championships were held at Scarborough, Western Australia in 2007, 2008, 2009 and 2014. Quantitative content analysis was conducted on Western Australia print media annually from 1997. Categories for analysis were inductively developed. Analysis showed an increase of print mentions of surf lifesaving from 30 in total from 1997 to 49 in 2009. Twenty five of the 2009 articles concerned sport, and 15% of the total were about the Australian Surf Life Saving Championships. Corresponding with an increase in articles about the event was an increase in general sport articles.
Paul Blackketter operated the first permanent Olympic level rowing facility in the United States. He worked with US Rowing to move the US Rowing Olympic Trials from New Jersey to Sarasota, Florida to elevate the experience for athletes, spectators, and television viewers. Due to Paul's confidence and enthusiasm, the US Olympic Committee and US Rowing selected Nathan Benderson Park in Sarasota to host the 2016 Olympic Trials. The Olympic trials were a huge success thanks to the design and management of the venue by Paul and his staff. Paul also developed relationships with other Olympic and Paralympic sport governing bodies to successfully host international events and raise awareness for lesser known sports.
The first modern Olympics was held in Athens in 1896 with 240 athletes from 13 countries competing in 43 events. The International Olympic Committee (IOC) governs the Olympics and selects host cities. The Summer Olympics occurs every four years and features over 300 events across 28 sports. The 2016 Summer Olympics was held in Rio de Janeiro, Brazil under the motto "Live Your Passion".
This document summarizes the benefits and opportunities for sponsors of the Kick It 3v3 soccer tour, which hosts tournaments in 60 cities across North America. The tour attracts over 80,000 players and 400,000 spectators annually. Sponsorship packages are available at the local, regional and national levels and provide branding, marketing and on-site activation benefits such as signage, product sampling, and inclusion in tournament materials. The largest sponsorship is the national tour title sponsorship, which provides top billing across all tour marketing and events.
The NYC Parks & Recreation Department hosted its second annual Citywide Beach Volleyball Tournament over two days in August 2007 at Coney Island Beach in Brooklyn. The tournament featured over 450 players on 40 courts across 11 divisions. It was the largest free beach volleyball tournament on the East Coast and drew players from as far as Florida. Sponsors supported the event through advertising, a hospitality tent, and a sponsor row at the venue. The tournament was promoted through banners, newspaper ads, MTA promotions, and signage. Winners from the 24 divisions received prizes at the conclusion.
1) The document analyzes social media mentions of various sports from October 2014 to October 2015.
2) Football received over half (54.5%) of all online mentions. Videos generated the most mentions overall, with football also getting the most video mentions.
3) In terms of social media followers as of October 2015, Real Madrid had the most Twitter followers for a football team (17.2 million) while Barcelona had the most Facebook fans (87.1 million).
Similar to Rio Review ... Communications & Creative Services (17)
1. Rio Review … Communications& Creative Services
Olympic Content / Fan Engagement
We created an extensive Rio Viewers’ Guide, ‘Today in Rio’
daily previews,‘Oracles of Volleyball’alumni insights,daily
match graphics and stories,social posts,videos;a Gold Map
and Open Court web pages; and a Rio 2016 microsite, an
NGB first,builtby CorinneCalabro.The USAV website had
1.8M unique visitors and 7.5Mpage views in August.
Aug. 6 Biggest Single Day in sitehistory,
187,804 (previous best, 76,784, 07.12.16)
August Biggest Single Month in sitehistory,
1,786,660 (previous best, 495,438, 07.16)
2016 Biggest Single Year in site history,
3,941,960 (previous best, 2,914,077,2015)
> Website traffic grew from 2012 to 2016 by 172 percent – an
increase of one million unique visitors – duringthe Olympic
Games (1.6M to 584K); and 167 percent for the Paralympics.
> USAV accounted for 28.8 percent of all TeamUSA.org page
views with 7.5 million,a network that features 25 sports.
> USAV earned 2.2M digital engagements (likes,comments,
shares,mentions and new followers) duringthe Olympic
Games, ranking #30 among 200+ U.S. sports franchises.
> Total Digital Engagement for the year to date (through
9/25) is 10.2M, exceeding 2015 (7.6M) by 34%.
> Duringthe Rio Olympic and Paralympic Games, USAV
published 928 posts, 30 posts per day on average, earning
2.5k engagements per post.
> DuringAug. / Sept., USAV added 122k new followers across
social channels,and has grown 34% during2016 to date.
Social media growth Aug. 1 Sept. 1 Growth
Facebook 581,367 617,894 36,527
Instagram 334,419 374,941 40,522
Twitter 156,061 174,866 18,805
> USAV athletes grew their social following by 774k during
the Games; largestincreases goingto Kerri Walsh Jennings
(+264k), April Ross (+150k), Matt Anderson (+81k), Aaron
Russell (+35K),Kelsey Robinson (+29K) and Max Holt (+21).
> Athletes earned a combined 4.3M digital engagements
duringthe Olympic Games, and 10.8 for the year to date
(through 9/25),a 82% increase from 2015 (5.9M)
> The top 30 most-viewed bios on TeamUSA.org in August
were volleyball players;and 41 of the top 53 were too.
Athlete Page Views
1. Rachael Adams 130,144
2. Karsta Lowe 123,785
3. KelseyRobinson 120,599
4. Kim Hill 115,183
5. Foluke Akinradewo 113,621
6. KellyMurphy 113,091
7. Jordan Larson 112,517
8. Kayla Banwarth 107,539
9. Alisha Glass 102,608
10. Matt Anderson 86,465
> A MNT practicevideo was featured in Instagram’s “Best of
Rio” post; the video was viewed 4.6 million times.
2. Open Court debuts
Launched the first-ever Open Court promotion with 10 RVAs
at 37 sites attracting796 participants to ‘try volleyball for
free.’ The Florida Region had 246 participants atsix locations,
averaging41 per site.Great Lakes had 216.
Badger (6 sites,65 participants), Evergreen (1 site, 36),
Florida (6 sites,246), Great Lakes (8 sites,216), Heart of
America (3 sites,71), New England (1 site, 3), Ohio
Valley (5 sites,98), Palmetto (1 site,22), Puget Sound (2
sites,3), and Rocky Mountain (5 sites,36).
A special Open Court kickoff attracted an estimated 250
kids in downtown Colorado Springs on Aug. 5.
Generated 92K page views to RVA pages (an increase of
over 500 percent from a typical month).
Of all NGBs on the TeamUSA.org platform, USAV had the
most visits through NBC’s Gold Map programat 42k. Out
of the 34 sports/disciplines participating,USAV was third
behind gymnastics and swimming.
Oracles of Volleyball
Created and launched a new web series, The Oracles of
Volleyball, participants included a veritablewho’s who of
volleyball greats,including, Misty May, Lloy Ball, Holly
McPeak, Dain Blanton, Nicole Davis, Kent Steffes, Kim Oden,
Scott Fortune, Tayyiba Haneef-Park, Bob Ctvrtlik, Eric
Fonoimoana, Todd Rogers, and Gabe Gardner and
Paralympians Brent Rasmussen, Allison Aldrich Lori Daniels,
Bren Jensen and Kendra Lancaster, who shared their unique
insighton the Games’ experience and the volleyball in Rio.
Athlete Video Vignettes
Produced 26 athlete video vignettes for Rio,beach, indoor
and sitting,givingfans a glimpseof the person behind the
athlete. The videos amassed 565,000 views (Facebook, 466K;
YouTube, 78K; website, 19K). Videos by Matt Podschweit,
Rose McPherson and Stephen Munson, a USAV first.
Graphic Design
Designed, distributed a daily preview email,“Today in Rio,”
sent to Leadership (RVA/Staff), Team Leaders, alumni,and
media/SIDs,a USAV first.Created, posted pre- and post-
match graphics for every U.S. match, graphics for Gold
Map/Open Court and an Olympic Medal Legacy infographic,
by Barbara Grice.Today in Rio produced by Karen Patterson.
Media Coverage
We had five USAV press officers in Rio versus two in London,
managingmedia relations:Bill Kauffman (women’s indoor),
B.J. Evans (men’s indoor), CorinneCalabro (beach),Charlie
Snyder (beach), and Karen Patterson (sitting).
Tallied over 50 outlets producingfirst-run stories.The
Associated Press,the biggest U.S. wire service,covered every
singleU.S. Olympic match expandingthe reach of volleyball
coverage. Major outlets included:Boston Globe, Chicago
Tribune, Los Angeles Times, Mashable, New York Times,
Sports Illustrated, Time, USA Today, Washington Post, Yahoo
News; NBC, CBS, ABC, ESPN and more.
Bill,B.J., Corinne, and Karen coordinated dozens of requests
from NBC and its many properties and worked directly with
on-site production crews,producers and commentators.
Managed all interviewrequests on- and off-site at training
facilities,in studio,theMPC, and USOC ManagingVictory.
Managed numerous pre-Rio opportunities,from the USOC
Media Summit, Today Show’s ‘100 Days Out’ event, Olympic
Roster announcements, and the Anaheim Angels’ Sendoff,
plus the FIVB World Tour, Grand Prix and World League
events. Worked with BullseyeCommunications on lifestyle
media placements on talk shows,magazines and digital.
USAV Media Summit
Created a USAV Media Summit with media training for beach,
indoor and sittingathletes; plus portraitphotography by
Getty Images and ISI Photos; and video interviews.
Partners included Kivvit, the U.S. Olympic Committee’s media
trainingprovider;Arizona State Cronkite School of
Journalism,directed by NBC Olympic producer for beach
volleyball Tom Feuer, and ISI Photos and Mark Liskevych,
who created social-ready images of our top players, which
were shared with our athletes.
Graphics by Barbara Grice
USAV Communications & Creative Services
Corinne Calabro, B.J. Evans, Barbara Grice, Bill Kauffman,
Rose McPherson, Stephen Munson, Karen Patterson,
Matt Podschweit, and Charlie Snyder.