Nathan Martin argues that to create innovative technology experiences, companies should think like "gutter technologists" by disregarding technological conventions and rules. He advocates using the lowest possible technology in new combinations to solve problems creatively. Martin provides examples like the Nike Chalkbot that combined old and new technologies to engage audiences in new ways. The document encourages companies to "squint" at technology without expertise to find unexpected solutions and inspire memorable experiences for users.
High-Tech Drones and Immersive Displays – Exploiting New Technologies for Dig...RCAHMW
The statement that Virtual Reality, Augmented Reality and unmanned system (UxV) technologies such as drones are, today, more widely available to industry, researchers and hobbyists alike than ever before will come as no surprise. There are those who believe that the proliferation of high-tech products such as these pose a threat to society on many levels. However, from a digital or virtual heritage standpoint, and in the right hands, they also offer exciting and, increasingly, affordable possibilities in both the development and delivery of rich interactive, educational experiences to a wide range of end users and audiences. This presentation will describe a number of (predominantly, but not exclusively) maritime heritage case studies developed during 2014 and 2015 where VR, AR and drone technologies have been used to excellent effect in surveying and digitally reconstructing remote, often inaccessible sites, and in presenting the results to a wide range of communities and ages. Included within the case study portfolio are the wrecksites of the SS James Eagan Layne (Whitsand Bay, 1945); HM Submarine A7 (Whitsand Bay, 1914); the Maria (Firestone Bay, Plymouth, 1774) – host vessel to the first ever submariner fatality; the Hooe Lake wrecks in Plymouth; the UK’s first subsea habitat – the GLAUCUS (1965) – now just a rusting hulk off the Breakwater Fort in Plymouth; and the Anne (1690) shipwreck project, which featured the first ever digital resurrection of an historic vessel using Augmented Reality techniques from a quadcopter in flight over the ship’s final resting place on Pett Level Beach near Hastings.
I run a small design studio in Santa Cruz. I create branding, print and web designs for small and large companies and have a extensive history in skateboarding and action sports industry. I love what I do and put together some of the works past and present.
Strategies against architecture: building a 'museum of the future' / Remix Sy...Seb Chan
Keynote presentation delivered at Remix Sydney, June 2015.
Title is derived from an article in The Atlantic, Jan 2015 - http://theatln.tc/1K0zXQs
Lustig/Fast Company quotes are from - http://bit.ly/1FoS8ZR
Longer background technical paper at http://bit.ly/1LhwSNX
Risk ifluence and decision taken during crises on oil price-cost redution strategy with new energy supply exploration or getting to war for energy security
High-Tech Drones and Immersive Displays – Exploiting New Technologies for Dig...RCAHMW
The statement that Virtual Reality, Augmented Reality and unmanned system (UxV) technologies such as drones are, today, more widely available to industry, researchers and hobbyists alike than ever before will come as no surprise. There are those who believe that the proliferation of high-tech products such as these pose a threat to society on many levels. However, from a digital or virtual heritage standpoint, and in the right hands, they also offer exciting and, increasingly, affordable possibilities in both the development and delivery of rich interactive, educational experiences to a wide range of end users and audiences. This presentation will describe a number of (predominantly, but not exclusively) maritime heritage case studies developed during 2014 and 2015 where VR, AR and drone technologies have been used to excellent effect in surveying and digitally reconstructing remote, often inaccessible sites, and in presenting the results to a wide range of communities and ages. Included within the case study portfolio are the wrecksites of the SS James Eagan Layne (Whitsand Bay, 1945); HM Submarine A7 (Whitsand Bay, 1914); the Maria (Firestone Bay, Plymouth, 1774) – host vessel to the first ever submariner fatality; the Hooe Lake wrecks in Plymouth; the UK’s first subsea habitat – the GLAUCUS (1965) – now just a rusting hulk off the Breakwater Fort in Plymouth; and the Anne (1690) shipwreck project, which featured the first ever digital resurrection of an historic vessel using Augmented Reality techniques from a quadcopter in flight over the ship’s final resting place on Pett Level Beach near Hastings.
I run a small design studio in Santa Cruz. I create branding, print and web designs for small and large companies and have a extensive history in skateboarding and action sports industry. I love what I do and put together some of the works past and present.
Strategies against architecture: building a 'museum of the future' / Remix Sy...Seb Chan
Keynote presentation delivered at Remix Sydney, June 2015.
Title is derived from an article in The Atlantic, Jan 2015 - http://theatln.tc/1K0zXQs
Lustig/Fast Company quotes are from - http://bit.ly/1FoS8ZR
Longer background technical paper at http://bit.ly/1LhwSNX
Risk ifluence and decision taken during crises on oil price-cost redution strategy with new energy supply exploration or getting to war for energy security
Dam engineering: Building water reservoirs (either elevated or not) in cities in 21rst century urbanism of green cities is much more friendly than dam engineering)
Flood contournment and strategy. It is similar to fighting foes. This idea is not to go against the flood tide. Instead circling it with apppropriate means, like for instance inflating buoys or using water pumps to weaken flood flow energies.
Case of 3 islands being located in what was going to be the Channel sea. The global temperature and the sea rise occured during the quaternary. Between -20,000 years and -10,000 years between France and England was a cold season wi in average peak of cold would be around - 20,000.
2010 Chevy Silverado HD color brochure provided by Viva Chevrolet located in El Paso, TX. Find the 2010 Chevy Silverado HD for sale in Texas; call about our current sales and incentives at (915) 613-2017. http://www.vivachevy.com/
Maxim Lyashko reports on the Rumaila oilfield redevelopment project, the first long-term oil contract of the post-Saddam era and Iraq’s biggest treasure estimated to contain 15 per cent of country’s oil reserves.
Presentation to Financial advisors on the importance of understanding why social media is important for business.
Includes overview of tools and how Financial sector uses them.
Dam engineering: Building water reservoirs (either elevated or not) in cities in 21rst century urbanism of green cities is much more friendly than dam engineering)
Flood contournment and strategy. It is similar to fighting foes. This idea is not to go against the flood tide. Instead circling it with apppropriate means, like for instance inflating buoys or using water pumps to weaken flood flow energies.
Case of 3 islands being located in what was going to be the Channel sea. The global temperature and the sea rise occured during the quaternary. Between -20,000 years and -10,000 years between France and England was a cold season wi in average peak of cold would be around - 20,000.
2010 Chevy Silverado HD color brochure provided by Viva Chevrolet located in El Paso, TX. Find the 2010 Chevy Silverado HD for sale in Texas; call about our current sales and incentives at (915) 613-2017. http://www.vivachevy.com/
Maxim Lyashko reports on the Rumaila oilfield redevelopment project, the first long-term oil contract of the post-Saddam era and Iraq’s biggest treasure estimated to contain 15 per cent of country’s oil reserves.
Presentation to Financial advisors on the importance of understanding why social media is important for business.
Includes overview of tools and how Financial sector uses them.
The Future 100: Tendências e mudanças a serem observadas em 2019 destacam os comportamentos emergentes dos consumidores com 100 previsões de tendências do Innovation Group. As tendências abrangem cultura, tecnologia e inovação, viagens e hospitalidade, marcas e marketing, alimentos e bebidas, beleza, varejo, saúde, estilo de vida e luxo. Cada um inclui uma análise original do motivo pelo qual é importante para as organizações cujos produtos e serviços usamos diariamente .
Wellcome to the future.
Report of the Innovation Group - J. Walter Thompsom Intelligence
Welcome to the Future 100 2019! What a rollercoaster
year of change it has been. We’re seeing the big,
disruptive political, economic and environmental currents
play out in culture, consumer behavior and emerging
trends, as consumers seek to navigate the storm.
Digital approaches for the arts - 2013 - Unthinkable ConsultingJustinSpooner
A set of slides from my talk for IT4Arts in February 2013. The focus of the talk was to look at a range of digital approaches that organisations and artists have used over the last few years and consider how we might apply the lessons learnt to our future activity. I have included some speaker's as part of the slides so that it makes more sense a stand-alone piece of content.
Justin Spooner - Director - Unthinkable Consulting
Slides from Festival As Lab presentation at Open Living Labs (ENoLL, European Network of Living Labs), Amsterdam, 2 September 2014.
Introducing the Festival As Lab concept and methodology, the wider FutureEverything programme, and past projects.
Today video games represent an important cultural and artistic expression; they have entered the permanent collections of museums (MOMA), videogames museum are born (Computerspiele Museum in Berlin) and they are an embody evidence of new intangible heritage.
Furthemore they represent an extraordinary tool to support cultural policies (audience development, audience engagement, audience activism...)
What happens when the web2.0 architecture of participation meets the marginalised? What are the trends in web-enabled social innovation, and how can we encourage them.
This report is a product of Arup Foresight + Research + Innovation. The Arup F+R+I Team identifies and monitors the trends and issues likely to have a significant impact upon the built environment and society at large. We research and raise awareness about the major challenges affecting the built environment and their implications. We help clients think more creatively about the long-term future, and manage risk and uncertainty more effectively.
6. Challenging technology Nathan Martin, Founder and CEO of Deeplocal Bridging the online and physical worlds. "Technology comes with a prescribed set of rules. Innovative amateurs naturally disregard these rules; experts almost always subconsciously abide by them." "The downside of a greater understanding of technology is our adoption of its conventions and a restriction in our creativity."
9. “We must live in the gutter, scavenging for inspiration in the most hidden, absurd places. We must be willing to use all of the tools that are available to follow users’ patterns, ignoring specific technologies.”
10. Play with the recombination of old and new technology to create new ways of engaging with objects and people.
11.
12. What happens when the creativity of artists is combined with the expertise of technologists and designers? The Old and New Media Artist Residency Program Created to promote an exchange of ideas, skills and networks. Gutter tech lab Experiment with old and new technologies. Creatively combine seemingly disparate objects to create compelling interactions.
13.
14. Followed the cycling tradition of writing inspirational messages along the course to inspire the participants.
15. Robot was programmed to paint text messages in yellow chalk along the 2,200 mile route. Trailer-mounted device, works like an ink-jet printer.
16. 36,000 messages were received via Twitter, SMS, web banners. Contributors received a GPS-tagged image of their message printed on the road.
17. People tend to better associate with physical, real things. Feel more connected with the message they send. Not just a throw-away text, it becomes a ‘thing’.http://www.youtube.com/watch?v=HmW-eGCrSxs
22. "For brands, thinking like a gutter technologist means developing engaging, moving and personal experiences that are not guided by technology but rather by the movement of people." “Your audience does not care about technology, they care about experiences. The brand that brings them a memorable experience is the brand they care about."
23.
24. Moral of the story: Squinting may be bad for your eyes, but good for the mind. Scavenge in the ‘gutter’ for the greatest inspiration!
25. Inspired by this concept I decided to try an experiment of my own… http://www.youtube.com/watch?v=KluSsDe8AjA
26.
27.
28.
29. 28 year old surfer and actor Josh Winger was chosen to design, market and distribute a chocolate bar that tastes like the colour yellow, and to use only companies listed in the Yellow books, both online and mobile, in the process.
30. After a national tasting tour of four competing flavours, pineapple custard won the day
31.
32.
33. Josh’s progress was televised on fortnightly TV spots and online. Visitors to yellowchocolate.co.nz could watch full length webisodes, chat with Josh, make suggestions on flavours, and learn about the businesses that had helped him.
37. The Yellow Chocolate bar was launched throughout New Zealand supported with a fully animated television commercial, outdoor and point of sale advertising
38.
39. Josh proved Yellow can help an ordinary bloke get an extraordinary job done. His was the fastest selling chocolate bar in New Zealand in ten years. People were paying $2 for what was actually a piece of direct marketing. Supermarkets sold out and bars would be traded online for up to $320. 80,000 followers online, 16,000 Facebook fans, 800 Twitter followers. It received 61% recall and 27% of people talking about it in everyday conversations. Online usage grew by 9%.
40. And then at Cannes, the campaign picked up a Gold Titanium/Integrated Lion as well as a Gold Media Lion and a Bronze Cyber Lion.
42. Imagine size to a 7 year old Chatsworth House has 126 rooms within an estate of 35,000 acres
43. What is Architecture The earliest surviving written work on the subject of architecture is De architectura, by the Roman architect Vitruvius in the early 1st century CE. According to Vitruvius, a good building should satisfy the three principles of firmitas, utilitas, venustas, which translate roughly as – Durability – it should stand up robustly and remain in good condition. Utility – it should be useful and function well for the people using it Beauty – it should delight people and raise their spirits.
47. Jack the Ripper Tour that takes you back to the autumn of 1888 where you can walk in Jack the Rippers footsteps through the alleyways and passageways of Whitechapel… just like this one! Look even found a garbage hunter
48. Letter written to one of the media’s signed by Jack the Ripper… that is how he started being called JACK THE RIPPER… and later it was deduced that this letter was written by one of the star editor to win more audience.