Alphabet of innovations, academic concepts and emerging movements shaping DH READY's thinking in 2018

1. #ABC18alphabet of innovations, academic concepts and emerging movements shaping DH READY’s thinking in 2018
@DHREADY#ABC18

2. #ABC18
@DHREADY#ABC18
This year’s alphabet of innovations, concepts
and emerging movements shines a spotlight on
the incredible achievements from those that are
reshaping humanity as we know it.
They aren’t trends, but they may make you view
your projects and own life through a different
lens. We’re ready, are you?
Hold tight.
Duane Holland, founder + creative strategist
The fourth industrial age is here. Mind-expanding
technologies that were once the domain of science
fiction are now a reality. However, the real opportunity
lies in understanding the most complex piece of
technology ever known: the human form.
As a cross-discipline creative company blending
innovation, science and creativity, we support “Team
Human”. We work side-by-side with world-class
academics, disruptive entrepreneurs and future-facing
brands to explore the edges and inspire new ways to
build emotional connections with people.

3. Ais for ALEXANDER MCQUEEN'S DNA
materials futurist, Tina Gorjanc, bioengineered McQueen’s DNA to grow skin, turn
it into leather accessories and even tattoo it with the exact designs as his
@DHREADY#ABC18
IMAGESOURCE:SLEEKMAG

4. Bis for BIONIC POP ARTIST
move over Lady Gaga, there’s a new bionic pop artist, model and transhuman
in town. The modern perception of “altered beauty”: Viktoria Modesta
@DHREADY#ABC18
IMAGESOURCE:WEARENOTMODELS

5. Cis for CUB
the food revolution is still strong with Mr Lyan’s new “drinks-led” restaurant
blurring the boundaries between food, sustainability and spirits
@DHREADY#ABC18
IMAGESOURCE:THEHANDBOOK

6. Dis for DIGITAL EMOTIONAL INTELLIGENCE
the evolution of emotional intelligence in the connected age to
deepen engagement, evolve loyalty and drive greater ROI
@DHREADY#ABC18
IMAGESOURCE:AVERYDENNISON,EVRYTHNG,DHREADY

7. Eis for EXO-ANTHROPOLOGY
an anthropology of space explores the role of evolution and human expansion,
creating a social map for exo-earth culture, colonisation and consciousness
@DHREADY#ABC18
IMAGESOURCE:UCL

8. Fis for FLOW OVER FRICTION
Csikszentmihalyi’s seminal work inspires a new shopping paradigm, where Avery
Dennison is using RFID and IoT technologies to create flow over retail frictions
@DHREADY#ABC18
IMAGESOURCE:REBECCAMINKOFF

9. @DHREADY#ABC18
IMAGESOURCE:GENTLEMONSTER
Gis for GENTLE MONSTER
a series of concept stores from Korea, each designed by an architect in
regard to the latest eyewear collection’s aesthetic and philosophical idea

10. His for HOLOGRAPHIC MIXED REALITY
the Holoportal™ is the first facility of its kind by Double Me, allowing people to
generate 3D live holograms of themselves and placed into VR, AR or MR worlds
@DHREADY#ABC18
IMAGESOURCE:THEMEMO

11. Iis for INTERNAL SENSORS
advanced “wellbeing wearables” will move sensors internally, allowing us
to intuitively monitor and understand our bodies with biometric feedback
@DHREADY#ABC18
IMAGESOURCE:LESLEY-ANNDALY

12. Jis for JUSTICE
as “brain-enhancing” technologies progress, the inaccessibility to those
without wealth or privilege requires a new strand of ethics on social justice
@DHREADY#ABC18
IMAGESOURCE:LIMITLESS,CBS

13. Kis for KNIGHTS MOVE
a trait of schizophrenia, but also a strategic move for innovation. Wittgenstein,
once said "others eventually catch up with those merely ahead of their time"
@DHREADY#ABC18
IMAGESOURCE:MARKETINGGR8NES

14. Lis for LIFE 3.0
the choices we make today may have a profound impact on the trajectory
of life for countless millennia, and far beyond our own planet
@DHREADY#ABC18
IMAGESOURCE:MAXTEGMARK,LIFE3.0

15. Mis for MOTION PREDICTION
Nissan’s “Brain-to-Vehicle” (B2V) technology allows cars to read the brain
activity of drivers and initiate response movement quicker than that of a human
@DHREADY#ABC18
IMAGESOURCE:NISSAN

16. Nis for NOISE CANCELLATION
our world is increasingly noisy in volume, so Here One ear buds offer real-world
volume control by “bypassing” distracting sounds to hear what you want, better
@DHREADY#ABC18
IMAGESOURCE:HEREONE

17. Ois for ORACLES
“a good science fiction story should be able to predict
not the automobile, but the traffic jam” Frederik Pohl
@DHREADY#ABC18
IMAGESOURCE:THETELEGRAPH

18. Pis for PURITAN MOVEMENT
in the wake of the power and gender debate, counter movements and
divergent subcultures are emerging, such as “New Puritan” fashion
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IMAGESOURCE:TRENDHUNTER

19. Qis for QUANTUM SUPREMACY
the quantum computing era is upon us with Google, IBM and
Microsoft in the race for “50 qubit” processing supremacy
@DHREADY#ABC18
IMAGESOURCEIBM

20. Ris for RESPONSIVE INK
scientists have created a 3D printed “living tattoo” using programmable ink that
can respond to the user and act as a highly evolved and interactive wearable
@DHREADY#ABC18
IMAGESOURCE:MITMEDIALAB

21. Sis for STORY LEARNING MACHINE
MIT Media Lab have taught a machine to manipulate our emotions
that help filmmakers create more engrossing movies and TV
@DHREADY#ABC18
IMAGESOURCE:MITMEDIALABS,DISNEYPIXAR

22. Tis for TWO-TIMING UNIVERSE
Einstein's laws of physics is challenged with an extra VR dimension, taking people
beyond their own worlds and into what can only be described as a “Twilight Zone”
@DHREADY#ABC18
IMAGESOURCE:WHIST

23. Uis for UNLIMITED YOUTH
“Blood Rejuvenation” therapy has been boosted by the discovery of a protein in
young blood that fights aging. Death may have become a “solvable problem”
@DHREADY#ABC18
IMAGESOURCE:TONIC,VICE

24. Vis for VOICE WELLBEING
scientists have invented algorithms to detect early signs
of illness by monitoring an individual’s tone of voice
@DHREADY#ABC18
IMAGESOURCE:VOCATIVE

25. Wis for WEB BRUTALISM
a radical and rugged digital movement by emerging web designers,
provoking creativity and diversity against the standardisation of the web
@DHREADY#ABC18
IMAGESOURCE:DESIGNSHACK

26. X + Yis for X + Y
new life form and revolutionary drugs could be possible with the world’s first “semi-
synthetic organism” made up of two new “alien” DNA code bases, called ‘X+Y’
@DHREADY#ABC18
IMAGESOURCE:NEWATLAS

27. Zis for ZOOLOGICAL ALGORITHMS
Wayne McGregor’s breathtaking +/- Humans sets a new standard in the arts
where a flock of autonomous flying drones are choreographed alongside dancers
@DHREADY#ABC18
IMAGESOURCE:=/-HUMAN

28. View the full alphabet at www.dhready.co.uk/abc18
If anything caught your eye we’d love to hear from you.
Drop us a note and we’d be happy to meet for a coffee
#ABC18
@DHREADY#ABC18
DUANE HOLLAND
founder + creative strategist
duane@dhready
+44 7801 909 795
KATHERINE LEWIS
futurist + creative scientist
katherine@dhready
+44 7712 655 107

29. If anything caught your eye we’d love to hear from you.
Drop us a note and we’d be happy to meet for a coffee
#ABC18
@DHREADY#ABC18
DUANE HOLLAND
founder + creative strategist
duane@dhready
+44 7801 909 795
KATHERINE LEWIS
futurist + creative scientist
katherine@dhready
+44 7712 655 107