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ASSIGNMENT
DRIVE FALL 2014
PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 – SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/
PGDHSMN/ PGDIB/
PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/
PGDSCMN/ PGDTQMN – SEM 2
SUBJECT CODE & NAME MB0053 –International Business Management
BK ID B1724
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.1“Environment scanning is an important part of international business.” Explain your views on
this statement and discuss what factors need to be scanned.
Ans : Environmental scanning is one essential component of the global environmental analysis.
Environmental monitoring, environmental forecasting and environmental assessment complete the
global environmental analysis. The global environment refers to the macro environment which
comprises industries, markets, companies, clients and competitors. Conseque ntly, there exist
corresponding analyses on the micro-level. Suppliers, customers and competitors representing the
micro environment of a company are analyzed within the industry analysis.
Environmental scanning can be defined as ‘the study and interpretation of the political, economic,
social and technological events and trends which
Q.2 What is green field investment? Why is it considered as the best option for a developing
country like India?
Ans : Green field investment :
A green field investment is the investment in a manufacturing, office, or other physical commerce-related
structure or group of structures in an area where no previous facilities exist .
Greenfield investing is usually offered as an alternative to another form of investment, such as
mergers and acquisitions, joint ventures, or licensing agreements. Greenfield Investing is often
mentioned in the context of Foreign Direct Investment. A related term to green field investment
which is becoming popular is brown field investment,

2. Q.3 Regional integration is helping the countries in growing their trade. Discuss this statement.
Describe in brief the various types of regional integrations.
Ans :Regional integration :
Regional integration is a process in which states enter into a regional agreement in order to enhance
regional cooperation through regional institutions and rules. The objectives of the agreement could
range from economic to political to environmental, although it has typically taken the form of a
political economy initiative where commercial interests have been the focus for achieving broader
socio-political and security objectives, as defined by national governments. Regional integration has
been organized either via supranational
Q.4 Write short note on:
a) Licensing
Ans : Definition: A business arrangement in which one company gives another company permission
to manufacture its product for a specified payment.
There are few faster or more profitable ways to grow your business than by licensing patents,
trademarks, copyrights, designs, and other intellectual property to others. Licensing lets you
instantly tap the existing production, distribution and marketing systems that other companies may
have spent decades building. In
b) Joint venture
Ans : A joint venture is a business enterprise undertaken by two or more persons or organizations to
share the expense and (hopefully) profit of a particular business project. A joint venture is not a
business organization in the sense of a proprietorship, partnership, or corporation. It is an
agreement between parties for a particular purpose and usually a defined timeframe. Joint ventures
may be very informal, such as a handshake and an agreement for two firms to share a booth at a
trade show. Other arrangements may be
Q.5 Explain the Top-down and Bottom-up approach of planning.
Ans : Top-down and bottom-up are both strategies of information processing and knowledge
ordering, used in a variety of fields including software, humanistic and scientific theories and
management and organization. In practice, they can be seen as a style of thinking and teaching.
Top down approach :
A top-down approach (also known as stepwise design and in some cases used as a synonym of
decomposition) is essentially the breaking down of a
Q.6 Discuss the importance of ethics in international business.

3. Ans : Importance of ethics :
The importance of international business ethics has been rising steadily along with the growth of
international business. Technologies like the Internet have made international business all the more
viable, and many companies can only find the desirable growth and profit they seek by expanding
into new markets. This means that just as business ethics
Dear students get fully solved SMU MBA Fall 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )