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Chexplore VC Presentation
- 1. July 30th, 2012 Crowdstart LV Check off past experiences Discover new adventures Eric Mitsch Amanda Salazar Dominique Rémy
- 2. passionate diverse TEAM driven Dominique Rémy Eric Mitsch Operations Technology & Development Amanda Salazar Darren Flores Communications Marketing Indira Phukan Mike Bindrup Strategic Advisory Strategic Advisory
- 3. PROBLEM When new localsand tourists search for: • Fun places • New places, and • Where others go, too! They struggle to find the hidden gems
- 4. Checklists are thefuture of local & tourist decision making 2002 2005 2008 2012 Wi-Fi Smartphones Location-Based Checklists Services Every 3 years, a new widespread form of finding what to do has been adopted
- 5. SOLUTION A checklist ofleisure locations and activities.
- 6. Why We already doit: •We create mental checklists I’ve been here, here, and there •We check things off Where should we go next? •We prove it with pictures Cheese! Facebook? •We share places Have you been to…?
- 7. Features • Recommend • Rate • Earn deals • Personal lists • Completion Bars • Who’s There ™ A demographic breakdown by location
- 9. SERVICES Locals Tourists • Check off where you go • See where people • Discover new places actually go • Socialize and share • Plan for adventures Merchants • CRM w/ trendsetters • User Snapshots/Analytics – Who actually visits • Location-based marketing – Push notifications
- 10. MODEL Online Ad Revenue($28.5B market) • Specialized Ad-Serving – High CTR Merchant Account • Cost Effective • Relevant • Reach • Redemption • Monthly
- 11. OPPORTUNITY Smartphones Vegas – 1 in 2 Americans by – 3rd most popular domestic end of 2011 destination Location-Based Services – $28B annual visitor spending – 52% search for locations – 55% check social networks – Tripled 2009-2010 (33.2M)
- 12. PHASE 1 STRATEGY –Las Vegas
- 13. PHASE 2 STRATEGY –5 Regions
- 14. PHASE 3 STRATEGY –10 Regions
- 15. COMPETITION Advantages Critical Risks • Unobtrusive •Few Proprietary Defenses • Leisure Focused •Continued User Growth • Simple to use •Developing Merchant Sales • Social • Demographics
- 16. PROJECTIONS EOY1 EOY2 EOY3 Las Vegas 5 Regions 10 Regions Expenses $215,344 $1,537,669 $4,581,880 Revenue $102,141 $2,582,962 $12,167,349 Cash $110,755 $685,383 $5,512,333 5 employees 15 employees 32 employees
Editor's Notes
- #6 Locals – Get the most out of your city Tourists – The hit list for the city you travel to
- #7 Locals – Get the most out of your city Tourists – The hit list for the city you travel to
- #8 Locals – Get the most out of your city Tourists – The hit list for the city you travel to
- #9 Locals – Get the most out of your city Tourists – The hit list for the city you travel to
- #10 A socialized directory of leisure locations and activities ALL IN ONE PLACE as a checklist 15%+ Coupon redemption rates
- #16 Travel Interest Sites Business Directories Coupon, Discount, and Deal Sites Location Marking Sites Social Networks
- #17 Monthly cash burn of $14,054 not including cash from financing through Y1