This document outlines an agenda for a Retail Media Rundown event taking place on September 13, 2023. It includes four sessions focused on meeting consumer mindsets in Q4, crafting success through audience insights and data-driven strategies, revolutionizing retail strategy with a unified approach, and maximizing impact in Q4 through retail media synergy. Each session is scheduled between 10:00 am and 11:45 am Pacific Time and between 1:00 pm and 2:45 pm Eastern Time.

1. 1
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Retail Media
Rundown
The Keys to Unlock Success
Across Retailers

2. 2
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy

3. 3
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Maximizing Q4
Impact
Retail Media Synergy

4. Today’s Logistics
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tomorrow
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Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist

5. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+

6. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

7. ANNA MACGILLIVRAY
Sr. Marketing Data
Strategist
Our Speakers
RAQUEL KOZLOWSKI
Partnership Development
Senior Manager
NATALIE KANSTEINER
Director, Ecosystems & Data
Partnerships

8. Agenda
● What is a Customer Data Platform (CDP)?
○ Benefits of using a CDP
● Amperity (CDP)
○ Who is Amperity?
○ How Amperity unifies data to unlock stronger
ROI
○ Amperity case studies
● The Trade Desk (DSP)
○ Benefits of utilizing The Trade Desk
○ Tools used to activate first party data on TTD
○ About the Unified ID 2.0
● Key Takeaways

9. Are you currently using a CDP
(Customer Data Platform)?
● Yes
● No
● No, but I’m interested in learning
more!
POLL

10. What is a Customer Data Platform (CDP)?
10
A CDP is software that collects data from all different customers touchpoints (social media, websites, email, etc.) and
unifies them to build a comprehensive customer profile.
Benefits of using a CDP
● Understand who your consumers are
With the ability to unify customer data, we’re able to identify
patterns to provide insights and better understand the
consumers interests in order to target them better.
● Maximize advertising potential
By understanding your customer (what they want, how to
reach them, etc.), you have the ability to maximize your ads
and presence online.
● Accurately Measure the Total Impact
Calculate the impact of paid media across online, partner,
and offline channels to help marketers optimize media
spend

11. The Keys to Unlock Success
Across Retailers

12. 12
Serving 300+ Brands
5 Pending
8 Patents
Global
team
SEA NYC LON AUS
Our Mission
To help every brand turn complex
customer data into business value.
ID Resolution, Data
Mgmt,Data Modeling
100+ Technology Partners
100+ Paid Media / Activation Partners
5.2 Billion
Profiles
managed
daily

13. Only Amperity is purpose-built to make your client’s data
useable.
Unify Data
➔ Ingest any raw data at scale from any source, any
quantity
➔ Flexible Customer 360 database consolidated,
enriched with attributes, democratized access
Unlock Access Unleash ROI
➔ Automated orchestration to your entire stack
and Intelligent segmentation, campaigns,
& measurement

14. 14
% of customers who use
at least 2 email
addresses
Lower end match rates
w/ historical onboarding
methods
Average number of
channels customers use
Poor Data Foundation Holds Back Growth
Incomplete & inaccurate profiles are the root cause of underperforming campaigns
Data
Silos
Incomplete
Customer
Profile
Loyalty Data
Ecommerce
“Rented” 3P Data
CRM / SMS / Email
In-Store Purchases
Support Data
App Data
Lack of unified
profiles
Declining
Performance
Incomplete
Measurement
86% 15-25% 5

15. Identifiers & PII
CERES HH ID(s)
Cust ID(s)
UID
Best Email
Alternate Email
Most Recent Address
Best Phone
Alternate Phone
119314614409; 20045277
80uik09; 10706ky04274
ID1902338541
kl@gmail.com
klee@amperity.com
502 Gulf Blvd
(908) 403-5284
(646) 447-8241
Transaction History &
Attributes
First_order_id
First_order_datetime
First_order_total_items
Latest_order_id
Latest_order_datetime
Latest_order_total_items
Lifetime_order_revenue
Lifetime_order_frequenc
Lifetime_total_items
Lifetime_AOV
Lifetime_stores
Lifetime_preferred_store
493489
2019-04-25
26
4493476
2020-01-11
32
$3108
14
264
$103
3
Croton NY
Loyalty Enrollment & Status
CLV
Propensity to Churn
Channel
Product Affinity
Food & Drink
Shopping - Clothing
$835
High
In-Store
Shirts
Health
Business
Predictive Modeling
Active Loyalty Cards
Inactive Loyalty Cards
# of Active Cards
# of Inactive Cards
# of Total Cards
Most Recent Card
Total Points Earned
Total Points Redeemed
Current Points
44015934323 |
46933289104
46126763321
2
1
3
44015934323
3,462
1,000
2,462
3P Enrichment Sources
Lifestyle Affinity
Food & Drink
Shopping - Clothing
FICO Score
Shirts
Acxiom
LiveRamp
TransUnion
Unlock Insights to Power High Value Use Cases
Alex Polson
CustomerID_z674
Optimize Budgets
Suppress ads immediately after a
sale online, in-store, or through a
partner marketplace
Optimize budgets using calculated attributes, predictive models, and audience attributes
Grow Existing Customers
Reach your best customers
on owned and paid channels
to drive sales
Connect with Customers
Unified PII fuels ad platforms
with a deduped series of
identifiers to increases match
rates.
Find New Customers
Create audience seeds for
LAL models based on
behavior from your best
customers
Personalize Every Interaction
Enrich customer profiles with 3P
data to drive cross sell/upsell
opportunities and prevent churn
15

16. Identity,
Intelligence, C360,
Segmentation
Online
Purchase
History
In-Store
Purchase
History
Loyalty
Programs
CRM Email,
SMS, &
Newsletters
Retail Media &
Brand Collab
CTV/OTT
Social
Search
Display &
Mobile
2PD & 3PD
Website
History
Owned
[Email, SMS,
Mobile]
Owned
Paid
First Party for Retail Media & Owned
Personalize every customer touchpoint to supercharge brand awareness and growth
Measure impact at the person
level, not the cookie-level
Directly connect to paid media, owned,
and operated channels
Build a stable foundation based with historical
data that updates with each interaction

17. Approach
National Shoe Retailer
Replaced manual, monthly 1st party
data seed audiences with optimized
seed lists from Amperity
Amperity Impact
Unified data
foundation -
Improved customer
accuracy and
relevance
Operational
efficiencies -
Weekly automation
and direct connection
to ad platform
2x ROAS
compared to prior audience and 2x ROAS
compared to platform’s interest-based audience
Approach
Gen Z Clothing Brand
Identified and retargeted frequent “new
arrivals” shoppers with fresh products
Amperity Impact
Unified data
foundation -
Discovery of a highly
specific but effective
audiences
Operational
efficiencies -
“Always” refreshed
audience and
product data thanks
to flexible ingest
2.5x ROAS
compared to average and highest CVR amongst
retention audiences
Approach
Global Health CPG
Built various unified prospecting and
retargeting audiences out of disparate
PII capture initiatives
Amperity Impact
Unified data
foundation -
Cross-brand insights,
engagement signals,
and best possible PII
Operational
efficiencies -
Unified storage of
customer data and
automated delivery
to ad platforms
+30%
improvement across paid platforms
match
rate

18. 18
CASE STUDY
Innovating advertising
for faster, smarter
campaigns
+94%
Avg. audience
addressability across
multiple segments
>90%
Match rates
+92%
Faster activation
RESULTS WHEN ACTIVATING TO THE TRADE DESK:

19. Open
Internet vs.
walled
gardens
Inventory & Partner
Agnostic
Fully
Transparent
OBJECTIVE
WE ONLY
REPRESENT
100%
Objective Analytics

20. Even if brands have first-party data, Walled Gardens will still
control its utility
ONBOARD FIRST-PARTY DATA
WALLED GARDEN
Activate, frequency
manage and deliver
campaign
IP
Aggregated insights and
modeled performance with
no transparency

21. The Trade Desk gives YOU the tools to own,
activate and export your first-party data
FIRST-PARTY DATA
ONBOARDING
IP
THE TRADE
DESK IDENTITY
ALLIANCE
• Omni-channel cross-
device expansion
• Cross-device, cross-
publisher frequency
management
• Deterministic
connections with UID2
DATA PORTABILITY AND
ADVANCED ANALYSIS
MEASUREMENT
MARKETPLACE
RAW EVENT
DATA STREAMS
CUSTOM
MEASUREMENT
MODELS
CDPS, CLOUDS &
CLEAN ROOMS
Send identifiers
from your preferred
data storage and
audience platform
CDPS, CLOUDS &
CLEAN ROOMS
With data portability
brands can analyze
log files in their
preferred
environments

22. Secure and
Privacy Friendly
Hashed and
encrypted
identifier
Consumer
Transparency
and Control
Clear and universal
preferences
and opt-out
Omni Channel
Used across inventory
on traditional web,
mobile and CTV
Open Source
and Interoperable
Free and available
to the entire
ecosystem
Upgrade to a better
first-party data solution with

23. HOUSEHOLD ID
INDIVIDUAL ID
DEVICES
Device IDs
and cookie IDs
ID MAPPING
SSP DMP
TDID 1234
CTV Device ID
Applied TDIDs
Unified ID 2.0
RampID
Objective
approach to
identity
resolution
bringing the
best
connection
cross-
device
IDENTITY
ALLIANCE

24. UPLOAD
DIRECTLY TO TTD
SEND FROM A CLOUD
SEND
FROM A CDP
SEND
FROM A CLEAN ROOM
Email goes directly to the
secure enclave for
translation to UID2s
before being stored as
audiences in the platform
Delivery UID enabled
data to TTD from most
major data warehouses.
Enable exposure logs to
be returned
Create custom audience
segments from CRM,
POS or transactions and
push them to your Trade
Desk seat as UID2s
Push collaboratively built
data segments and push
them to your Trade Desk
seat as UID2s
Return exposure logs for
fulfillment of
collaborative
measurement
Connected to the major tech stack players
Onboard data for activation and measurement in The Trade Desk
with the workflow that fits your tech stack framework

25. In the last 2 quarters alone:
• 52 user data integrations
• 44 inventory integrations
• 350+ platform API
integrations
The open internet is
becoming more
connected
Open: Ecosystem

26. Our mission is to
enable the entire
customer journey
Planning and
Audience Insights
Omni-Channel Activation
Secure, Anonymized
Identity
DATA
IN
DATA
OUT
Optimization
Measurement
and analysis
REDS
Conversion API

27. Key Takeaways
1. Amperity provides a world class customer data platform from
which to optimize paid media efforts using 1st party data.
Identity resolution and unified data create a super robust data
foundation, while marketer-friendly interfaces and direct
connectors create operational efficiencies.
2. The Trade Desk puts the power of advertiser’s data at the
forefront, whether that's activating anything from first-party
data to retail data. We take pride in doing so in the most
privacy conscious manner through our own platform and
through partnering with other technology platforms.
3. Tinuiti experts combined with the partnerships we utilize
ensure that our clients have access to leading technology and
strong data segments to set our customers up for success.

28. Schedule Your
Consultation
with a Retail Media
Expert

29. Q&A
RAQUEL KOZLOWSI
Partnership Development
Senior Manager
ANNA MACGILLIVRAY
Sr. Marketing Data
Strategist
NATALIE KANSTEINER
Director, Ecosystems & Data
Partnerships

30. 22
The 2023
Playbook for Q4
and Holiday
Success
VIEW TINUITI’S LATEST GUIDE
➜

31. 23
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Thank you!