Corey Axelrod, an account executive and media director, presented on maximizing social media for business. He discussed defining social media platforms, developing a content plan around business objectives and target audiences, selecting tools, executing a strategy, measuring results, and adapting over time. Axelrod emphasized having a strategy rather than just using tools and provided his contact information for questions.

1. Presenter: Corey Axelrod
MAXIMIZE SOCIAL
MEDIA FOR
BUSINESS

2. Corey Axelrod, MBA
 Account Executive, Communication Service f/t Deaf
 Media Director, Illinois Association of the Deaf
 Employment Task Force, National Association of the
Deaf
 Commissioner, Village of Arlington Heights Disability
Commission
@coreyaxelrod

3. What is Social Media?
@coreyaxelrod

4. Social Media Platform Categories
@coreyaxelrod

5. In Layman Terms…
@coreyaxelrod

6. Tools vs. Strategy
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7. Know Your Marketing Objectives
@coreyaxelrod

8. Know Your Target Audience
@coreyaxelrod

9. Develop a Content Plan
@coreyaxelrod

10. Determine Call to Actions
@coreyaxelrod

11. Select Tools
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12. Execute and Experiment
@coreyaxelrod

13. Measure
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14. Adapt
@coreyaxelrod

15. Contact Information
 E-mail: caxelrod@c-s-d.org
 Cell Phone: 224.688.2796
 Video Phone: 224.800.1795
@coreyaxelrod