Maximising Revenue - PushON
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Chris McCarthy-Stott's slides on how to better maximise the revenue from your current website with various tips and tricsk.
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This document discusses omnichannel retailing and provides strategies for developing an omnichannel approach. It defines omnichannel as providing customers a seamless shopping experience across channels that reflects a consistent brand identity and single customer view. It recommends defining brand guidelines, personas, pricing, channels, and technologies to integrate channels and enable personalization. The implementation cycle of define, develop, deliver, review, and refine is also presented. A case study of Nottingham Forest Football Club is briefly mentioned.
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- 2. Thinking Like A Bricks & Mortar Store
- 3. • Clear Simple Categorisation • Multiple Category Levels • Cross Categorisation Effective Product Categorisation
- 4. • Clear Simple Categorisation • Multiple Category Levels • Cross Categorisation Effective Product Categorisation
- 5. • Visual Merchandising • Don’t Rely on Defaults • Enterprise Makes It Easier Displaying Your Wares
- 6. • Visual Merchandising • Don’t Rely on Defaults • Enterprise Makes It Easier Displaying Your Wares
- 7. • Visual Merchandising • Don’t Rely on Defaults • Enterprise Makes It Easier Displaying Your Wares
- 8. • Your Best Sellers • Highest ReviewedProducts • Sale • Catalogue Events Shout About…
- 9. • Your Best Sellers • Highest ReviewedProducts • Sale • Catalogue Events Shout About…
- 10. • MySQL Fulltext • Solr • Extensions to Weight Products • Product Tags Searching Your Shop
- 11. • MySQL Fulltext • Solr • Extensions to Weight Products • Product Tags Searching Your Shop
- 12. Who Is Your Best Sales Women/Man?
- 13. • Utilising Magento’s Default Product Attributes • Expanding The Attribute Set Awesome Product Information
- 14. • Magento Community Users • Magento Enterprise Users • And Beyond Cross Sells / Up Sells & Related Products
- 15. • Magento Community Users • Magento Enterprise Users • And Beyond Cross Sells / Up Sells & Related Products
- 16. • Product Reviews • Product Q & A Section Customer Generated Product Information
- 17. Web - www.PushON.co.uk Tel - +44 (0) 844 967 0565 Twitter - @PushONLTD Any questions? Thank you for your time…