EMOTA - European Multi-channel and Online Trade association: Boosting trust in eCommerce: The Challenges?

1. Boosting trust in eCommerce: The Challenges?
Maurits Bruggink
SECRETARY GENERAL OF EMOTA
ceneje.si, Nov 2015

2. The mission: eCommerce
 Promote eCommerce and Distance Selling
 Help policy makers remove any barriers to cross-border selling

3. EMOTA Members

4. EMOTA Business Partners

5. Helping the industry grow
 2-weekly EU Policy Update Reports on major developments
 Participation in industry meetings and conferences
 Networking with industry peers
 Reduced fees for European Trust Mark
Business Partner Programme
 Offers a platform of dialogue between ecommerce sector and its
principle suppliers (Postal operators, payment providers, software
solution providers)

6. EMOTA Trust Mark

7. EMOTA Trust Mark

8. EMOTA Trust Mark
EU Commission 2012 http://ec.europa.eu/digital-agenda/en/news/eu-online-trustmarks-%E2%80%93-building-digital-confidence-europe-smart-20110022

9. EMOTA Trust Mark
EU Commission 2012 http://ec.europa.eu/digital-agenda/en/news/eu-online-trustmarks-%E2%80%93-building-digital-confidence-europe-smart-20110022
 One network of EU trustmarks – cross-border
recognition
 Easy to implement set of criteria
 High level of quality
 Helping shops towards understanding
compliance
 Building on the established trustmarks
 Solid infrastructure – certificates, boosting
consumer trust

10. EMOTA Trust Mark
 Ensures that participating trust mark schemes
apply minimum standards
 The EMOTA European eCommerce Trustmark is an
indication that the shops displaying both the national trust
mark and EMOTA trust mark offer you a high level of service
 Charges for trust marks are directly related to the number
of participating shops
Trust Mark of Trust Marks

11. Current Members
 The EMOTA Trust Mark serves over 11,000 shops in 12 countries
Next Steps  Increase membership
 Promotion
 Technical improvement

12. Cross-border: the status quo

13. Whatabouttheconsumer
EUCommissionConsumerScoreboard2015

14. Policy Issues?
 Data protection
 Logistics
 Platforms
 Consumer rules
 Digital contents
 Payment services
 Competition
 Geo-blocking

15. Maurits Bruggink
Rue de l’Industrie 4
1040 Brussels
Belgium
Tel +32 2 502 02 27
maurits@emota.eu
Mob + 32 471 064 786
@emota_ecommerce
Emota.eu