Maureen Ezeodumegwu - Portfolio.ppsx
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My current portfolio includes samples and links to my published news releases, blog posts, and media mentions. It also includes design samples including social media graphics, one-pagers etc.
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Strategy Group International
Strategy Group International provides business services including strategic consulting, social media integration, training, and business development services. They work with new, small, and growing businesses to help with execution, growth, and bottom line performance. Their partners have experience in business management and can provide solutions from business planning to support services to help clients define goals and achieve success.
Summary of Services Provided
MSM Communications provides strategic marketing, communications, and public relations services. They offer a full range of services including marketing plans, corporate communications, web strategy, social media management, video production, and public relations. Their team of experts can help with all aspects of a marketing campaign from research, messaging, and planning to implementation and analytics. MSM Communications clients have experienced increased visibility, web traffic, sales, and campaign success through their creative and results-oriented services.
Kim_Harkness_resume
Kim Harkness has over 12 years of experience in advertising and marketing, including the past 7 years in marketing roles within the insurance industry. She currently works as Marketing Director for Travelers Insurance, where she is responsible for developing and executing marketing strategies aligned with business goals. Previously, she was a Senior Account Executive managing marketing budgets and plans for clients. Harkness holds a Bachelor's degree in Business Organizational Management and has experience in brand management, account management, production, operations, and accounting.
Londiwe as a brand
Londiwe Ndlovu is a seasoned marketing coordinator with extensive experience helping leaders position themselves and communicate strategically through marketing initiatives. She has worked for a leading multinational company, delivering large-scale strategies around corporate positioning, product launches, and issues management. Londiwe has expertise in stakeholder engagement, communications, and social media and has received several awards for her work and leadership.
Sarah Guckes Resume
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Team creative impact communication
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Social Media Specialist Job Description And Salary Composition
1.The role of a Social Media Specialist is more critical than ever. From building brand presence to engaging with audiences, their impact on a company's online presence cannot be overstated.
2.Job Overview: As a Social Media Specialist, you will be at the forefront of managing our brand's presence across various social media platforms.
3.Social Media Specialist Roles and Responsibilities
For Junior Specialist:
Assist in developing social media strategies in line with marketing objectives.
Create and curate engaging content for social media platforms.
Monitor social media channels, responding to comments and messages.
4.For Mid-Level Specialist:
Lead the development and execution of social media campaigns.
Manage social media content calendar and scheduling.
5.For Senior-Level Specialist:
Develop and oversee comprehensive social media strategies aligned with business goals.
Mentor and guide junior team members, fostering their growth and development.
6.Social Media Specialist Qualifications
For Junior:
Bachelor's degree in Marketing, Communications, or related field.
Strong written and verbal communication skills.
Basic understanding of social media platforms and their functionalities.
7.For Mid-Level:
2-4 years of experience in social media management or related field.
Proven track record of creating and executing successful social media campaigns.
8.For Senior Level:
6+ years of experience in social media management, with a focus on strategy.
Demonstrated ability to develop and implement comprehensive social media strategies.
9.Salary Composition: Salary for a Social Media Specialist varies based on factors such as experience, location, and company size. Here's a general breakdown:
10Conclusion: In conclusion, crafting a comprehensive job description for a Social Media Specialist is essential for attracting the right talent. However, sourcing and hiring can be streamlined with the help of EasySource.
To read the full article, visit
https://www.hirequotient.com/blog/social-media-specialist-job-description
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MSM Communications provides strategic marketing, communications, and public relations services. They offer a full range of services including marketing plans, corporate communications, web strategy, social media management, video production, and public relations. Their team of experts can help with all aspects of a marketing campaign from research, messaging, and planning to implementation and analytics. MSM Communications clients have experienced increased visibility, web traffic, sales, and campaign success through their creative and results-oriented services.
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Londiwe as a brand
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Sarah Guckes Resume
Sarah Guckes is a strategic marketing and operations executive with 15 years of experience leading high-performing marketing teams across various industries. She has expertise in business and marketing strategy, channel marketing, budgeting, sales operations, online marketing, product launches, client communications, and strategic partnerships. Currently she is the Vice President of Marketing at First American Payment Systems, where she is responsible for strategic marketing programs and campaigns to grow revenue and customer acquisition.
Team creative impact communication
This document summarizes the team members at Creative Impact Communication. It describes the roles and backgrounds of six team members: Anuj Rampal, CEO; Simon Johnson, Creative Consultant; Gurucharan Singh, Account & Business Development Manager; Anureet Phul, Creative Director; Stewart Frankland, Associate; and lists two advisory board members: Nitin Tiwari and Manoj Kumar.
Social Media Specialist Job Description And Salary Composition
1.The role of a Social Media Specialist is more critical than ever. From building brand presence to engaging with audiences, their impact on a company's online presence cannot be overstated.
2.Job Overview: As a Social Media Specialist, you will be at the forefront of managing our brand's presence across various social media platforms.
3.Social Media Specialist Roles and Responsibilities
For Junior Specialist:
Assist in developing social media strategies in line with marketing objectives.
Create and curate engaging content for social media platforms.
Monitor social media channels, responding to comments and messages.
4.For Mid-Level Specialist:
Lead the development and execution of social media campaigns.
Manage social media content calendar and scheduling.
5.For Senior-Level Specialist:
Develop and oversee comprehensive social media strategies aligned with business goals.
Mentor and guide junior team members, fostering their growth and development.
6.Social Media Specialist Qualifications
For Junior:
Bachelor's degree in Marketing, Communications, or related field.
Strong written and verbal communication skills.
Basic understanding of social media platforms and their functionalities.
7.For Mid-Level:
2-4 years of experience in social media management or related field.
Proven track record of creating and executing successful social media campaigns.
8.For Senior Level:
6+ years of experience in social media management, with a focus on strategy.
Demonstrated ability to develop and implement comprehensive social media strategies.
9.Salary Composition: Salary for a Social Media Specialist varies based on factors such as experience, location, and company size. Here's a general breakdown:
10Conclusion: In conclusion, crafting a comprehensive job description for a Social Media Specialist is essential for attracting the right talent. However, sourcing and hiring can be streamlined with the help of EasySource.
To read the full article, visit
https://www.hirequotient.com/blog/social-media-specialist-job-description
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Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategySEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandRecently uploaded (20)
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Maureen Ezeodumegwu - Portfolio.ppsx
- 1. M A R KE TI N G C O MMU N I C ATI ON P O R T FOLIO M A U R E E N E Z E O D U M E G W U
- 2. ABOUT MAUREEN Maureen is an energetic and results-driven Marketing and Communications specialist with over five years of versatile experience spanning various industries. Her expertise lies in Strategic Communication, Digital Communication, Media Relations, Reputation Management, Event Coordination, Internal/External Communication, and Employee Engagement. Maureen's approach is marked by a focus on delivering strategic communication initiatives that align with business goals and priorities. With a solid foundation of skills and competencies, she is committed to creating impactful communication strategies and tactics that drive success. 2
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