Mobile devices have become an integral part of daily life, as people rely on their phones constantly. However, mobile technology has not fully delivered on rich content experiences for consumers. To be engaging, mobile experiences must be optimized for the mobile context by focusing on usability while on the go, with quick loading and easy-to-understand interfaces. They also need to strongly convey brands, capture users' limited attention through clear guidance, and differentiate through stylization, customization and dynamic multimedia content to excite and entertain users. The most persuasive mobile experiences will engage users and be more desirable.
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
Being friendly and helpful on Facebook and Twitter won't make your app succeed. In this valuable session, Tara will explain how to think 'customer centrically', put user happiness first, reward enthusiasts, learn not launch and raise whuffie. She'll also explain the difference between 'Influencers' and 'Enthusiasts' and why it's important to reach the latter. Don't miss it!
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
Being friendly and helpful on Facebook and Twitter won't make your app succeed. In this valuable session, Tara will explain how to think 'customer centrically', put user happiness first, reward enthusiasts, learn not launch and raise whuffie. She'll also explain the difference between 'Influencers' and 'Enthusiasts' and why it's important to reach the latter. Don't miss it!
Dion Almaer & Ben Galbraith - Build Once, Deploy EverywhereCarsonified Team
The Web is becoming the common operating system across all devices, both mobile and desktop. In this talk Dion will explain the technology that you need to understand to make sure your app is ready for the next era where all web apps will need to be mobile. This is going to give web developers a HUGE advantage and opportunity to deploy their apps to multiple devices, and it's vital to understand what's coming down the pipeline. Dion will explain exactly that, and prepare you for what's coming. Exciting!
Steve Huffman - Lessons learned while at reddit.comCarsonified Team
Neil will teach you five advanced website traffic statistics that you NEED to be measuring, but probably aren't. It isn't good enough anymore to just measure click-through and conversion rates to your signup page. You need MUCH more detail and Neil will explain how to get it and make decisions accordingly. You'll be amazed at the increase in valuable sign-ups and revenue increases you can achieve.
Neil Patel - What You Need to be Measuring and How to Do ItCarsonified Team
Neil will teach you five advanced website traffic statistics that you NEED to be measuring, but probably aren't. It isn't good enough anymore to just measure click-through and conversion rates to your signup page. You need MUCH more detail and Neil will explain how to get it and make decisions accordingly. You'll be amazed at the increase in valuable sign-ups and revenue increases you can achieve.
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web AppCarsonified Team
The HTML 5 spec was originally called "Web Applications 1.0". Most of the attention has been on the new markup elements, but we'll look further at the applications side of the spec, including: 1. Dynamic images and graphs with canvas 2. Eliminating forms validation with webforms 2.0 3. Local storage for saving your data 4. Geolocation 5. Building toolbars and menus
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure ThemCarsonified Team
Mike has grown FreshBooks from a one-man startup to a 30-person Web app company. He's going to teach you six essential terms that you need to understand in order to succeed with your app: 'Lifetime Value', 'Average Revenue per User', 'Churn', 'Gross Cost per Acquisition', 'Sales Funnel' and 'Customer Vintages'. He's then going to give an example with a real-life case study. This is one you can't afford to miss.
Fred Wilson - The 10 Golden Principles for Successful Web AppsCarsonified Team
In this session, Fred will share 10 vital principles that anyone working on a web app should know. His experience with Twitter, FeedBurner, Etsy, Delicious, Tumblr, Boxee, FourSquare, Meetup and more will prove invaluable to everyone attending.
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...Carsonified Team
A whirlwind tour of the benefits of functional programming languages and how you can put them to work in your web application's architecture. Learn how to make the most of a rich type system, immutable data structures, and other features of languages like Scala, Erlang, Haskell, and OCaml. Find out where to get started with functional languages, and how they stack up when it comes to web app development.
Aaron Patzer - How to Take Your Start-up to the Next LevelCarsonified Team
Aaron successfully grew Mint.com from a small bootstrapped team to a large team that was acquired for $170M. In this session Aaron shared how he knew it was time to raise venture capital and grow his team aggressively. He also shared important lessons he's learned which you can directly apply to your business, whether you're raising venture capital or not.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.
You'll learn:
1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...
Future of Web Apps Tour Edinburgh & Leeds presents "Lessons Learned from Selling Dropsend and other Web App Stories" by Ryan Carson, founder of Carsonified
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Recruiting in the Digital Age: A Social Media Masterclass
Matt Millar (Adobe)
1. Engaging mobile
experiences
Matt Millar
2006 Adobe Systems Incorporated. All Rights Reserved.
2. The State of Mobile Experiences
Mobile devices have evolved from
merely functional tools.
They have become our constant
companions. We rely on them to stay
in touch, guide our activities, and
entertain us.
2006 Adobe Systems Incorporated. All Rights Reserved.
5. Mobile Experiences today
Consumer
Content
Consumer
Consumer
Content
Content
Consumer
Content
Content
Consumer
Consumer
Mobile Operator
Content
Consumer
Content
Content
Mobile technology today is a
bottleneck preventing the world
Consumer
of content reaching the world of
consumers
2006 Adobe Systems Incorporated. All Rights Reserved.
6. Mobile Experiences Today
Consumer
Content
Consumer
Consumer
Content
Content
Consumer
Content
Content
Consumer
Consumer
Mobile Operator
Content
Consumer
Content
Content
Consumer
2006 Adobe Systems Incorporated. All Rights Reserved.
7. Mobile Experiences Tomorrow
Consumer
Content
Consumer
Consumer
Content
Content
Consumer
Rich Content
Content
Content
Consumer
Consumer
Mobile Operator
Content
$$$$
Consumer
Content
Content
Consumer
2006 Adobe Systems Incorporated. All Rights Reserved.
8. Elephant in the room
77% of iPhone owners said they were
“Very Satisfied” with their device.
The ChangeWave survey asked consumers
how satisfied they were with their current
phone, and found the iPhone registering the
highest satisfaction levels of any device.
2006 Adobe Systems Incorporated. All Rights Reserved.
9. Experience matters
Engaging mobile experiences put
the user experience first.
They build a powerful affinity with
the user. They promise experiences
that are expressive, memorable, and
much more desirable.
2006 Adobe Systems Incorporated. All Rights Reserved.
10. The mobile user
Mobile users are constantly on the
move, often multitasking, and
interacting in very social situations.
Their attention is the most valuable
commodity and seducing them to
stay connected is the ultimate goal.
2006 Adobe Systems Incorporated. All Rights Reserved.
11. Mobile Persuasion
Principles for creating
engaging mobile experiences.
The Mobile Context is Relevant
Capture and Guide Users
Differentiation is a Feature
2006 Adobe Systems Incorporated. All Rights Reserved.
12. Mobile context is relevant
Mobile experiences should not only
be smaller, they should be smarter.
They must offer experiences that
are appropriate for mobile.
Focus on the user’s mobility
Fitting
Get a toolbox
2006 Adobe Systems Incorporated. All Rights Reserved.
13. Fitting
Mobile experiences are valuable
when they are straightforward and
clearly represent their purpose.
The presentation as a whole should
be glance-able – designed to be read
and understood quickly.
2006 Adobe Systems Incorporated. All Rights Reserved.
16. Capture and Guide the user
Users are subject to countless
distractions and disadvantages.
Recognize the barriers and address
them directly.
Establish clear focus, direction and emphasis
Maintain context
Preview and deliver
2006 Adobe Systems Incorporated. All Rights Reserved.
17. Establish Clear Focus, Direction and Emphasis
User focus should be implemented
in a simple, clear and consistent way
across interfaces.
Actions should be intuitive and
natural. Users shouldn’t have to
think hard about what options are
available to them.
2006 Adobe Systems Incorporated. All Rights Reserved.
20. Differentiation is a feature
Engaging mobile experiences are
ones that stand out from the crowd;
they should make us stand out
from the crowd.
Stylize
Demonstrate brand
Deep customization
Thrill
Fresh and dynamic
2006 Adobe Systems Incorporated. All Rights Reserved.
21. Demonstrate Brand
Mobile users are ready and willing to
engage with their favourite brands on
their phones.
Mobile experiences that can
faithfully represent brands will be
more engaging for users who are
hungry for authentic experiences.
2006 Adobe Systems Incorporated. All Rights Reserved.
24. Fresh and Dynamic
The mobile user's attention span is a
fragile commodity, easily lost if not
stimulated.
Mobile content must make use of
rich media, video, audio, high-
!delity graphics and animation to
captivate, excite and entertain.
2006 Adobe Systems Incorporated. All Rights Reserved.
28. The Mobile Feast
The mobile marketplace is waging a
battle for our attention.
The providers who will come out on
top will be the ones who are the
most persuasive. However, the real
winners will be the mobile users.
2006 Adobe Systems Incorporated. All Rights Reserved.
29. The challenge
Are your experiences engaging?
Expressive
Memorable
Desirable
2006 Adobe Systems Incorporated. All Rights Reserved.