Masters Marketing Group Brand Optimization Service PowerPoint

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The document discusses brand optimization services provided by Masters Marketing Group. It explains that brand optimization is important to increase a brand's strength and share of wallet. The service involves analyzing a brand's search traffic visibility, opportunities in marketing categories and locations, and competitors to provide an in-depth report and optimization strategy. The benefits of brand optimization include growing online visibility, expanding a brand's reach, and increasing sales and customer loyalty.

MastersMarketingGroup.com info@mmgrep.com | (757) 355 5277

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MastersMarketingGroup.com info@mmgrep.com | (757) 355 5277

(757) 355 5277
info@mmgrep.com
MastersMarketingGroup.com

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Masters Marketing Group Brand Optimization Service PowerPoint

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11. Millward Brown’s brand pyramid shows that a brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of optimization (also known as “presence,”) eat up only 12% of spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share. MastersMarketingGroup.com info@mmgrep.com | (757) 355 5277

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24. This will help you identify what marketing categories and locations to target and to prioritize for a solid brand optimization strategy! We will provide you insights on your search traffic visibility and opportunities based on marketing categories, geo-targets and competition. We analyze up to 750 search terms and identify 500 search patterns and trends across more than 100,000 web pages to bring you an in-depth marketing report. MastersMarketingGroup.com info@mmgrep.com | (757) 355 5277

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