This document provides tips for mastering LinkedIn as a networking tool. It discusses creating a meaningful profile with details like a headline, summary, skills, and media content. It also recommends making your profile public and visible by optimizing profile settings. Additionally, it suggests finding and connecting with people that matter within your industry and engaging with them through status updates, groups, and other platforms like Twitter. The document concludes with quick tips like monetizing endorsements and deciding whether to pay for premium LinkedIn services.

1. Mastering The “New” LinkedIn
I. The From why to how: The evolution ofLinkedIn as a networking tool
A. No longer a question of why or if, but how
B. Build it and they will come? Not anymore!
C. There is NO LinkedIn Magic
II. I’m Sold: NowWhat?
A. Create a meaningful Profile
i. Strike a Pose
ii. Background Images
iii. Headline: Read All about ME
iv. Selfie Videos?
v. A Vanity URL is anything BUT vain
vi. Summary with REAL details-New 220 limit
vii. I’ve got Skills!
viii. What else can you bring to the party?
ix. That’s Rich: Adding Media Content
B. Make sure they find YOU!
i. Public Profile settings
ii. Tricks to see if your Profile is getting noticed
iii. Recommendations vs Endorsements
III.I’m Here. I’m visible…nowwhat?
A. Three Degrees,but you are NOT Kevin Bacon
B. Find people that matter.
C. Birds of a feather flock together
IV. Gotcha! NowWhat?
A. Connection requests that work
B. Engage-It’s not just for Trekkie’s anymore
C. Status Updates:It’s NOT what you had for lunch
D. Do LinkedIn Groups still work?
E. Identify on LinkedIn-Engage on Twitter
V. Quick Insider Tips
A. Monetize Endorsements.
B. To pay or not to pay?
C. What happened to my messages?