The document provides recommendations for optimizing various pages on a website to improve conversions and decrease abandonment rates. It suggests highlighting key benefits and membership perks on the homepage, emphasizing social proof and customer reviews on category and product pages, and reminding customers about rewards programs and earned points during checkout. The goal is to provide clear and concise messaging around features, benefits, and incentives to help visitors make purchasing decisions.

1. CLEAR & CONCISE
MESSAGING
For first time visitors
Homepage

2. AWARDS BADGES
For a good first impression it also increases
brand credibility
Homepage

3. MAIN BENEFITS OF THE
MEMBERSHIP PROGRAM
To decrease the abandonment rate
Membership

4. RECURRING REVENUE FROM ‘BIWEEKLY'
SUBSCRIPTION
Biweekly/3 Week(S)/1 Month(S) 2 Month(S) options available
Membership

5. OFFER PREVIEW, BENEFITS & PERKS
Highlighting the features that actually matter to visitors.
Homepage

6. Homepage
SOME MORE BENEFITS
To emphasise your product benefits over
competitors

7. Homepage
EFFECTIVE USE OF SOCIAL
PROOF
That also help the website visitors to make
a decision.

8. Category Page
Good Social Proof SectionS
That also help the website visitors to make
a decision.
REVIEW SNIPPET ON
CATEGORY PAGES
More social proof to help visitors to make
their decision

9. Product Page
EMPHASIZES LASHIFY CUSTOMER
LOYALTY AND REWARDS
PROGRAM
The more you spend, the more you earn.

10. Product Page
A LIST OF PRODUCTS IN THE KIT
...and the main benefits they bring

11. Product Page
USER REVIEWS & Social Proof
…with convenient filter options, voting feature

12. Product Page
UPSELL POP UP
… on “add to bag” click

13. Cart
THIS PURCHASE EARNS LASH CASH
POINTS
One more reason to checkout

14. Checkout
DON’T DISPLAY BENEFITS OF
THE MEMBERSHIP PROGRAM
To decrease the abandonment rate