The document introduces an email media marketing service that is easy to understand, measurable, memorable, manages messages across channels, delights customers, and is performance based. It provides examples of email flows for ecommerce clients, including order confirmations, satisfaction surveys, refer-a-friend communications, joining a customer panel, and targeted offers. The services offered include email list management, content creation, sending messages, tracking campaigns, and integration tools. The company has over 11 years of experience managing programs for over 190 clients in retail and services.

1. 1
eMail Media Marketing Services
From eAccountableInteractive
Company private/confidential
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2. What if an eMail Media Marketing Service was:
• Easy to Understand
• Measurable
• Memorable
• Made it Easy to Manage Messages Across Multiple Channels
• Delighted your customers
• And was, of course, Performance Based.
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3. Introducing:
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4. Where we fit:
• Work for the
Advertiser
• Build and Optimize
Email Eforts
• Manage Message Flow
• Enhance Consumer
Relationships
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5. eCommerce Client Email Flow: Order Thank You and Confirmations
Once a purchase is made an email
confirmation is sent thanking the
purchaser and giving them detailed
information about the purchase
including an image of their purchase.
Leading with a gracious “thank you”
and stating that the customer’s
shipping data will be provided as
soon as possible, further strengthens
the customer’s perception of the
company’s quality and commitment
to providing good service.
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6. eCommerce Client Email Flow: Customer Satisfaction Surveys
About 7-10 days after the product
delivery date a followup with a link to
a Customer Satisfaction Survey is sent
to the customer.
Asking the customer for how they
valued their experience provides a
wealth of data and goodwill.
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7. eCommerce Client Email Flow: Refer-a-friend Communications
Now that the product has been delivered
and the customer has responded
positively to the customer satisfaction
survey, what would be better than to get
them to tell their friends about the
experience and receive a nice incentive
for themselves to continue shopping and
for their friends to receive to get them to
shop.
This tool not only drives new customer
acquisition but also can increases the
lifetime value of each purchaser.
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8. eCommerce Client Email Flow: Join the Panel
You’ve got the customer, the customer is
engaged with you, so ask him or her to
join a special “Panel” to generate even
more vital data for your company. From
location, earnings, buying patterns and
preferences and more, you will develop a
detailed understanding of your customer
profile.
Plus the customer feels acknowledged
when you ask him or her for a deeper
relationship.
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9. eCommerce Client Email Flow: Targeted Email, Targeted Offer
Impress your customer with a targeted
email depicting the item they just
purchased and offering a discount on a
related product, something that enhances
what was just purchased.
The customer will be impressed that you
think enough about their purchase that
you are suggesting a related product or
type of product. It shows the extra care
you are taking of them.
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10. Outline of Services- What you get:
• Email List Management
Your contacts organized, segmented, and validated
• Email Content Creation
Your content created, personalized, and assessed
• Send Email Messages
Your message personalized, tested, and delivered
• Track Email Campaigns
Your campaign tracked, reported, and analyzed
• Tools and Integration
Your source of advanced tools for sophisticated solutions
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11. Outline of Services- What you get: Email List Management
The first step to effective email communication is organized, accessible lists
of your contact. eMailOPM makes it easy.
 Adding Contacts
 Subscription Management
 Contact Validation
 List Hygiene
 List Segmentation
 Share to Social
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12. Outline of Services- What you get: Email Content Creation
No matter what your email objectives are, we believe your communications
should be first-rate. Our goal is to help you create professional, effective
messages using these tools.
• Content Creation Flexibility
• Reusable Content
• Personalization
• Spam Assessment
• Image Hosting
• Survey Tools
• Hosted Pages
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13. Outline of Services- What you get: Send Email Messages
The best email marketing plan is for naught if those messages don’t reach
your customers’ inboxes. Our simple yet powerful tools ensure your email
messages are timely and effective and most importantly, delivered.
• Enterprise Level Deliverability
• Throttling and Scheduling
• Split Testing
• List Suppression
• Subject Line Personalization
• Addressing
• CAN-SPAM Compliance
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14. Outline of Services- What you get: Track Email Campaigns
Understanding the performance of your email campaigns is paramount.
eMailOPM’s real-time reports deliver the most important and relevant data
to help you convert information into intelligence and intelligence into
actionable items.
• Mailing Reports:
Complete mailing reports including opens, clicks, bounces, deliveries,
unsubscribes, complaints, and much more.
• Return-On-Investment Reporting
• Inbox Deliverability
• Bounce Reporting
• List Health Reporting
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15. Outline of Services- What you get: Tools and Integration
Because we recognize that each business is different, we’ve designed our
tools to be powerful and flexible. Our goal is to provide you with solutions
that meet your business needs.
• Workflows
Use powerful workflow and trigger functionality to dynamically send email
messages to specific contacts based upon actions they take (or don’t take)
in an email or on your site .
• DataPaths
Sale and transaction data associated with your contacts can be used to
personalize, trigger, suppress, and target specific email messages.
• API Integrations
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16. 1 About eAccountableInteractive
•Since January 2000- Over 11
Years of outsourced program
management experience.
•Serving 190+ client URL’s in
diverse retail and service.
•17,000+ company and personal
Facebook followers.
•900+ company and personal
Linkedin Followers.
•Significant design and
programming experience.
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