This document discusses eAccountable's performance-based interactive services for clients. It outlines services including pre-purchase offers, cart abandonment prevention, post-purchase referrals, mobile marketing, email marketing, surveys, and retargeting. The services are designed to improve conversions, communications, and help clients gain customer insights. Tracking is done using SEO-friendly links and no affiliate or network fees. The services allow clients to manage messaging across channels through a simple interface.

1. Performance Based Interactive Services
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2. Is this how it feels to work with an Interactive Agency?
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3. What if there was an Interactive Agency that:
Was Easy to Understand
Made it Easy to Manage Across Multiple Channels
Provided Measurable Results Across everything we touch
Turned Customer Interactions into Long-Term Relationships
And was, of course, Performance Based.
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4. What eAccountable wants to do for our clients:
Improve Conversions
Improve Customer Communications
Help Clients Gain Knowledge about their Customer
Used Direct Links
Continued to Deliver Results Oriented Performance Based Solutions.
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5. Why is eAccountable getting into the Interactive space?
Client requests
Availability of exceptional world-class social, mobile, email, survey and
programming tools
Natural growth of company allows for adding more services
Experienced team
Performance orientation of the new services offers a unique opportunity to
grow sales at a lower cost than standard agency pricing may be.
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6. Company private/confidential
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7. About
•Since January 2000- Over 12 Years of
outsourced affiliate program
management experience.
•Serving 100+ client URL’s in diverse
retail and service categories.
•Work with all major tier-one affiliate
networks: Google, CJ, Rakuten
Linkshare, ShareASale, Pepperjam,
AvantLink, AffiliateWindow and
Webgains.
•Special pricing and benefits when
using the eAccountable agency
relationships.
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9. Did you know how important Google considers social media?
20% Social Signals – is your content being shared, are your URLs
mentioned in social media?
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10. Outline of Services: What you get:
Unlock-an-Offer (Pre-purchase)
Unlock-an-Offer with Exit Pop (Stop Cart Abandonment)
Save-an-Offer with Email (Return a Customer- Stop Cart Abandonment)
Refer-a-Friend-an-Offer (Post-purchase)
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11. 1
Outline of Services: What you get: Unlock-an-Offer (Pre-purchase)
• Rollout can be immediate
or timed (seconds).
• Providing an offer is the
most effective conversion
enhancer.
• A/B testing can be done to
determine most effective
messaging.
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12. 1 Outline of Services: What you get: Unlock-an-Offer with Exit Pop (Stop
Cart Abandonment)
• Pop-up occurs when
visitor attempts to
leave the site.
• Reminding the
visitor of the offer is
the most effective
conversion
enhancer.
• A/B testing can be
done to determine
most effective
messaging.
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13. Outline of Services: What you get: Save-an-Offer with Email (Return a
Customer- Stop Cart Abandonment)
• Email sent within 60
minutes or entering the
site and NOT purchasing
an item.
• Email does not have to
include any incentive.
• A link to the abandoned
cart can be integrated into
the email.
• A/B testing can be done to
determine most effective
messaging.
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14. Outline of Services: Refer-a-Friend-an-Offer (Post-purchase)
• Refer-a-Friend pops-up
simultaneously with the
order confirmation page.
• A “like” request is made (if
they haven’t already done
so).
• A “share-an-offer” with
friends” request is made.
• An offer is then forward to
friends Facebook page.
• A/B testing can be done to
determine most effective
messaging.
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15. Outline of Services: What you get:
Mobile Branded Website
Mobile Shipping Notices
Live Tracking Data on Branded Mobile Site
Mobile Offers
Grow Mobile Number Captures
Includes: Apple iPhone/iPad integration,
Android integration, Blackberry integration
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16. Did you know these mobile stats?:
Recent numbers: Mobile phones in US: 327,577,529
76% of smartphone owners use their phones while shopping.
Showrooming: 43% of U.S. adults have participated in showrooming. 48mm US
shoppers will showroom.
IBM reported the number of consumers using their mobile device to make a purchase
on Black Friday this year increased by nearly two-thirds from 2011. IBM reported
mobile sales were up 96% compared to those in 2011 on Cyber Monday. Is it
“mcommerce” or “tcommerce”?
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17. Outline of Services: What you get:
Thank you for your Purchase
Shipping notifications
Customer Satisfaction Survey Request
Refer-a friend Request
Customer retention and lifetime value enhancement
communications
Specials and offers communications
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18. Outline of Services: What you get:
Customer Intelligence
Customer Satisfaction Indexing
Detailed Customer Feedback
Customer Identification (Profile)
Build your own Custom Panel of Customers so you
can ask an ever-expanding group about pricing,
brand comparisons, product comparables and
more…
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19. Outline of Services: What you get:
“800” Pay-per-call tracking added to all creative banner and text ads for every
service line: Social, Mobile, Email and more.
Performance tracking through the client’s call center.
Performance calculated on a minimum time duration for a successful sales call or a
completed transaction (requires call center integration).
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20. Outline of Services: What you get:
Retargeting on a CPM basis
Keyword and Contextual Retargeting
Fully transparent
Real-time data
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21. Tracking
All tracking is done using SEO favorable links
Links render as follows:
Social: www.yourURL.com/UniqueID&Social
Mobile: www.yourURL.com/UniqueID&Mobile
Email: www.yourURL.com/UniqueID&Email
Ability to get even more specific:
Social: www.yourURL.com/UniqueID&Social&Campaign&TestA
Simple setup process
NO Network Fees
NO Affiliate Fees
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22. Manage Messaging Across Multiple Online Channels:
• Simple and easy to use
• Live documents and
spreadsheets
• Tab to different online
channels to coordinate,
even if the Agency isn’t
managing a specific
channel
• Provides specific media
details for each
channel and can be
customized per
Advertiser.
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23. How you know eAccountable:
About
•Since January 2000- Over 12 Years of
outsourced program management
experience.
•Serving 100+ client URL’s in diverse
retail and service categories.
•Providing blogging (social) services since
2004.
•17,000+ company and personal
Facebook followers.
•900+ company and personal Linkedin
Followers.
•Significant design and programming
experience.
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