The document describes a new online booking engine that was rewritten from scratch to increase flexibility and add new features. The booking engine aims to increase conversion rates on direct sales channels by allowing for flexible pricing, cross-selling of additional products, and integration with campsite websites. It provides real-time availability of accommodations and allows campsites to set detailed rules for pricing, discounts, and payment policies. The engine is fully responsive for desktop, tablet, and mobile and includes analytics integration and multi-track attribution modeling.

1. The booking engine that will
boost your conversion rate
1Thursday, March 3, 2016
Joan Baylina Jr. CEO
www.mastercamping.com
joan@masterasp.com
Jordi Baylina CTO
www.mastercamping.com
jordi@masterasp.com

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A new Online Booking Engine
● Highlights:
○ Over 67000 online reservations closed in 2015.
○ Over 15 years since the first online booking engine.
○ Rewritten from scratch to gain flexibility and adding new features.
● Objectives
○ Increasing the conversion rate of the direct sales channel.
○ Work thoroughly cross-selling
○ Flexible management: type of accommodation, products, prices and promotions
○ Integration with each Web "look & feel".
○ Save work in camping reception: budget generation and streamlining the check in
process.

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How it works?

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Real Time Booking Engine

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● Ensures maximum physical capacity of
camping accommodations.
● Flexible pricing based on the number of
accommodations, guests and their ages.
● Cross-selling:
○ Example 1: We can provide a cot if a baby comes.
○ Example 2: Offer a ski pass if were are in ski
season.
○ Example 3: Offer cancellation insurance if the
booking is made with enough anticipation.
Ages holders and companions

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Sale of the same accommodation with different rates

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Selling the same product with different accommodation
types

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Advanced Integration with the planning of
availability
● Reservations are inserted directly into the
planning.
● Camping sets priority for filling specific
accommodations first.
● Specific accommodations can be blocked
during a certain period of time.
● 100% Compatible with current quotas to
agencies and tour operators.

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Planning and optimization of conditions
Other booking conditions can be set: minimum and maximum days of stay,
specific days of arrival and departure, full weeks only, etc.

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Payment Policy
The amount of the payment in advance is configurable based on:
● Booking date.
● Arrival day.
● Days remaining until the arrival.
Example:
● Camping not accepting transfers for last minute bookings

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Promotional codes
Avoid asking "Do you have promotional code?”
How do we do it?
Generating unique URLs that allow us to:
● Show only specific products.
● Show specific promotions based on customer language.
● Associate a promotional code with a banner / flyer.
● Promotional code associated to each customer via email
marketing campaign.
● Generate “one-time discount” promotional code.

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New system of discounts Master Camping.
● Discounts associated with a product (or pack).
● Discount for prompt payment.
● Early bird discount.
● Last minute discount.
● Discount depending on number of adults and children.
● Discount depending on dates and length of stay (Example: 10% discount for
stays longer than 7 nights)
● Discount according to the method of payment.
● Discounts associated only with a particular concept (free wifi)

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Configuration is done through the web

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Integrated with Google Translate

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Integrated with booking cancellation insurances
● Billing a percentage of reservation or according to a
predetermined step
● Opt-in / Opt-out.
● Offered automatically to customers who reserve with a certain
anticipation.
● Full payment is made, regardless the percentage of the payment
in advance.

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Custom widgets. "One click" booking.

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Detailed Billing information

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Optional SSL Certificate for your domain.

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Why Responsive? "mobile / tablet"

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100% Responsive. Desktop / Tablet / Mobile

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Integration with Google Analytics

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Multitrack. Attribution model made easy
12/01/16 14:40 Adwords campaign (Costa brava NL)
13/1/16 13:58 Newsletter January
18/01/16 14:12 ACSI
18/01/16 14:55 ADAC
22/01/16 14:32 Direct
22/01/16 21:14 Facebook. Post “Dawn” 18/01
22/01/16 22:34 Reservation done. Mr Joseph Mooz
(id: 2934), Buungalow 4 Pax 12/07 to
19/07

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Campsites with the new booking engine already running:
Coming next:

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Joan Baylina Jr. CEO
www.mastercamping.com
joan@masterasp.com
Jordi Baylina CTO
www.mastercamping.com
jordi@masterasp.com