Innovation Concepts for Win-Win Results #STSLeipzig
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The document discusses strategies for the Social Travel Summit in Leipzig, Germany in 2014. It focuses on goals of increasing arrivals, stays, and spending through the seasons by transforming travel through innovative concepts that create win-win results for destinations and travelers. Specific strategies include leveraging social media and mobile technology to target long-haul travelers, first time travelers, and core markets by using consumer-centric segmentation and storytelling within an always-on context to promote awesome destinations through digital influencers and meaningful partnerships.
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Innovation Concepts for Win-Win Results #STSLeipzig
- 1. Innovative Concepts for Win-Win Results: - The Social Travel Summit | Leipzig 2014 April 15, 2014 6 BUSI NESS! Goals ARRivals STAY SPENd SEASonality TRANsformation SPREad
- 2. Innovative Concepts for Win-Win Results: - The Social Travel Summit | Leipzig 2014 April 15, 2014 STRA tegy TRAVel is SOCIAL MOBIle MEDIa revolution TARGet audience LONGhaul travelers FIRSt time travellers CORE markets SEGMentation CONSumer centric always on context
- 3. Innovative Concepts for Win-Win Results: - The Social Travel Summit | Leipzig 2014 April 15, 2014 AWESome destination DIGItal influencers MASS media old school STORYtelling PARTnerships FLAWesome destination MEANing