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MASLOW’S HIERARCHY
     OF NEEDS




  Kelsey Abbott   12 July 2012
What is it?
   It is a theory of motivation.

   It contains five
    subcategories:
     Physiological   needs
     Safety needs
     Love and belonging needs

     Esteem needs

     Self-actualization needs
Physiological needs
   These appear at the bottom of the pyramid
   They must be met before any other needs.
   They include the need for:
     Food and water
     Sleep
     Sex


   An example: If you are hungry and trying to study,
    you are easily distracted by your hunger and if
    hungry enough will give up studying to search for
    food.
Safety Needs
   Safety needs appear one row from the bottom of the
    pyramid
   These needs can be met after physiological needs are
    met and must be met before any higher needs.
   Safety needs include the need for a safe and secure
    environment.

   An example: A woman wants to buy cloth, to get to the
    store she must cross a busy street. She decides not to
    get the cloth because she decides the risk to her
    safety is too great. Thusly, she satisfies her safety
    need before her desire for cloth.
Love and Belonging Needs
   These appear in the middle of the pyramid.

   They include the need to feel like one
    belongs, is loved and can love others.

   For example: A new student joins the 4-H club to
    make friends.
Esteem Needs
   Esteem needs appear second from the top.

   Esteem needs include the need for self-
    worth.
       This includes the need for other’s to know and
        value one’s abilities.

   An example: Even though she has plenty of
    friends, a teenager joins the school choir to
    be able to have other’s hear and appreciate
    her talented singing. They praise her talent,
    and her self-esteem improves.
Self-actualization needs
              This is the highest order need and
               appears on top of the pyramid.

              This includes the need to “be all that
               one can be.”

              For example: A successful business
               woman, wife, and mother decides she
               wants to do more with her life, and
               begins to sponsor a charity for illiterate
               children because education is a
               passion of hers. By doing so she feels
               like her life as meaning and
               purpose, fulfilling her need to “be all
               that she can.”

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Maslow’s hierarchy of needs

  • 1. MASLOW’S HIERARCHY OF NEEDS Kelsey Abbott 12 July 2012
  • 2. What is it?  It is a theory of motivation.  It contains five subcategories:  Physiological needs  Safety needs  Love and belonging needs  Esteem needs  Self-actualization needs
  • 3. Physiological needs  These appear at the bottom of the pyramid  They must be met before any other needs.  They include the need for:  Food and water  Sleep  Sex  An example: If you are hungry and trying to study, you are easily distracted by your hunger and if hungry enough will give up studying to search for food.
  • 4. Safety Needs  Safety needs appear one row from the bottom of the pyramid  These needs can be met after physiological needs are met and must be met before any higher needs.  Safety needs include the need for a safe and secure environment.  An example: A woman wants to buy cloth, to get to the store she must cross a busy street. She decides not to get the cloth because she decides the risk to her safety is too great. Thusly, she satisfies her safety need before her desire for cloth.
  • 5. Love and Belonging Needs  These appear in the middle of the pyramid.  They include the need to feel like one belongs, is loved and can love others.  For example: A new student joins the 4-H club to make friends.
  • 6. Esteem Needs  Esteem needs appear second from the top.  Esteem needs include the need for self- worth.  This includes the need for other’s to know and value one’s abilities.  An example: Even though she has plenty of friends, a teenager joins the school choir to be able to have other’s hear and appreciate her talented singing. They praise her talent, and her self-esteem improves.
  • 7. Self-actualization needs  This is the highest order need and appears on top of the pyramid.  This includes the need to “be all that one can be.”  For example: A successful business woman, wife, and mother decides she wants to do more with her life, and begins to sponsor a charity for illiterate children because education is a passion of hers. By doing so she feels like her life as meaning and purpose, fulfilling her need to “be all that she can.”