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Association of Graduate Recruiters Conference, Newport 2010
          Success in a rapidly changing landscape

       What makes a “top” university seminar
       Demographic overview of changes in HE




                   Mary Curnock Cook
                     Chief Executive Officer
Higher education in context

▪ Unprecedented demand
    ▫ Applications increasing; but no increase in HE places
    ▫ Increased competition – average Tariff offer increased
      by 7 points
    ▫ Average offer is just over 280 points equivalent to BBC
      at A level
▪ Funding for higher education
    ▫ Fees review
▪ Curriculum reform and development
The 2010 cycle
                          UCAS applicants and accepts
 800,000
 700,000
            78.56%            77.63%            77.35%            75.31%
 600,000
                     77.68%            77.20%            77.57%
 500,000
                                                                           66.17%
 400,000
 300,000
 200,000
 100,000
        0
             2003     2004     2005     2006     2007     2008      2009   2010
                     Applicants       Accepts     Acceptance rate



Source: UCAS Statistics
The changing profile of accepted applicants

  ▪    Domicile

                1999 Accepts                 2009 Accepts




           UK    EU (ex UK)    Non EU   UK    EU (ex UK)   Non EU




Source: UCAS Statistics Unit
The changing profile of accepted applicants

▪ Age profile


             1999 Accepts                 2009 Accepts




        20 and under   21 to 24      20 and under   21 to 24
        25 to 39       40 and over   25 to 39       40 and over




Source: UCAS Statistics Unit
The changing profile of accepted applicants

▪ Ethnicity profile

        1999 known Ethnicity (UK-            2009 known Ethnicity (UK-
             domiciled only)                      domiciled only)




         White    Black    Asian   Other   White   Black   Asian   Mixed   Other




Source: UCAS Statistics Unit
The changing profile of accepted applicants


               1999 Accepts                                      2009 Accepts
              (UK domiciled)                                    (UK domiciled)

      27.0%
                                        67.6%   37.1%                                   49.8%

4.9%

 0.6%

                                                        11.4%
                                                                   1.7%
        A Level no BTEC   A Level & BTEC           A Level no BTEC        A Level & BTEC
        BTEC no A Level   Other quals              BTEC no A Level        Other quals




Source: UCAS Statistics
The 2009 cycle – a review
          18-19 year old UK-domiciled accepts by Mission Group 2009


   100.0%

    80.0%

    60.0%

    40.0%                                                       % No A level
                                                                % A level
    20.0%

     0.0%




Source: UCAS Statistics
The changing profile of accepted applicants

              Distance travelled (UK domiciled acceptances) - proportion

0.45
 0.4
0.35
 0.3
0.25
 0.2
0.15
 0.1
0.05
  0
       >0 and <= >=25 and <= >=50 and <= >=75 and <= >=100 and    >=125 and   >=150 and >=175 miles
        24 miles   49 miles    74 miles    99 miles  <=124 miles <=149 miles <=174 miles

                                              1999    2009



  Source: UCAS Statistics Unit
The (changing) profile of accepted applicants

▪ Accepted applicants (17-19 year olds, UK domiciled)
200,000
                                86.6%
180,000
                                               84.2%                    83.6%
160,000
                                                               82.3%
140,000                                        84.7%
               79.0%             83.5%
120,000                                                                 81.1%
100,000
                                                               77.8%
 80,000
 60,000
 40,000        72.4%

 20,000
       0
              Further      Grammar School   Independent         Other   State
             Education                         School

                         1999     2009      1999 rate     2009 rate

Source: UCAS Statistics Unit
2010 cycle figures

           Choices by previous education (UK 18-19 yr olds only) –
                                15 Jan 2010

   50.0%

   40.0%

   30.0%

   20.0%

   10.0%

    0.0%




                               Russell Group   All

Source: UCAS Statistics
What makes a top university?

   ▫ Quality of accepted students?
   ▫ Quality of teaching?
   ▫ Low drop out rates?
   ▫ High results?
   ▫ NSS results?
   ▫ Career outcomes?
UCAS Mission

To deliver admission services that help applicants make:
▪ The right choices
▪ For the right reasons
▪ With the right outcomes
Model of information and advice

Who                                                                             Schools, colleges
                   Pre-applicants and applicants
                                                                                parents & advisors

             A personalised information service for all learners:
What
             • tailored information to meet the wide and varying needs of learner groups
             • an advocate for the benefits of higher education


           Facilitating better decision making for potential HE applicants, by:
How          • Providing information and advice based on robust, up to date data and research on HE options
             • Providing statistics and insight based on relevant, current and historic data
             • Helping applicants understand the currency of different qualifications for progression to HE
             • Connecting learners to each other, to institutions, and to trusted sources of advice


           For individuals:                                    For member institutions:
           UCAS services are free to applicants                UCAS helps provide applicants who
Benefits
           and advisors, and provide a guided                  are better informed and matched to
           route to career planning                            HE course requirements


           Continually evolving products and services to meet
                              learner needs
UCAS services

▪ UCAS.com
▪ Yougo
▪ Unistats
▪ Entry profiles
▪ Tariff
Questions




                       Mary Curnock Cook
                         Chief Executive Officer
                         01242 544 996
               m.curnockcook@ucas.ac.uk

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Mary Curnock Cook Ucas Agr

  • 1. Association of Graduate Recruiters Conference, Newport 2010 Success in a rapidly changing landscape What makes a “top” university seminar Demographic overview of changes in HE Mary Curnock Cook Chief Executive Officer
  • 2. Higher education in context ▪ Unprecedented demand ▫ Applications increasing; but no increase in HE places ▫ Increased competition – average Tariff offer increased by 7 points ▫ Average offer is just over 280 points equivalent to BBC at A level ▪ Funding for higher education ▫ Fees review ▪ Curriculum reform and development
  • 3. The 2010 cycle UCAS applicants and accepts 800,000 700,000 78.56% 77.63% 77.35% 75.31% 600,000 77.68% 77.20% 77.57% 500,000 66.17% 400,000 300,000 200,000 100,000 0 2003 2004 2005 2006 2007 2008 2009 2010 Applicants Accepts Acceptance rate Source: UCAS Statistics
  • 4. The changing profile of accepted applicants ▪ Domicile 1999 Accepts 2009 Accepts UK EU (ex UK) Non EU UK EU (ex UK) Non EU Source: UCAS Statistics Unit
  • 5. The changing profile of accepted applicants ▪ Age profile 1999 Accepts 2009 Accepts 20 and under 21 to 24 20 and under 21 to 24 25 to 39 40 and over 25 to 39 40 and over Source: UCAS Statistics Unit
  • 6. The changing profile of accepted applicants ▪ Ethnicity profile 1999 known Ethnicity (UK- 2009 known Ethnicity (UK- domiciled only) domiciled only) White Black Asian Other White Black Asian Mixed Other Source: UCAS Statistics Unit
  • 7. The changing profile of accepted applicants 1999 Accepts 2009 Accepts (UK domiciled) (UK domiciled) 27.0% 67.6% 37.1% 49.8% 4.9% 0.6% 11.4% 1.7% A Level no BTEC A Level & BTEC A Level no BTEC A Level & BTEC BTEC no A Level Other quals BTEC no A Level Other quals Source: UCAS Statistics
  • 8. The 2009 cycle – a review 18-19 year old UK-domiciled accepts by Mission Group 2009 100.0% 80.0% 60.0% 40.0% % No A level % A level 20.0% 0.0% Source: UCAS Statistics
  • 9. The changing profile of accepted applicants Distance travelled (UK domiciled acceptances) - proportion 0.45 0.4 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 >0 and <= >=25 and <= >=50 and <= >=75 and <= >=100 and >=125 and >=150 and >=175 miles 24 miles 49 miles 74 miles 99 miles <=124 miles <=149 miles <=174 miles 1999 2009 Source: UCAS Statistics Unit
  • 10. The (changing) profile of accepted applicants ▪ Accepted applicants (17-19 year olds, UK domiciled) 200,000 86.6% 180,000 84.2% 83.6% 160,000 82.3% 140,000 84.7% 79.0% 83.5% 120,000 81.1% 100,000 77.8% 80,000 60,000 40,000 72.4% 20,000 0 Further Grammar School Independent Other State Education School 1999 2009 1999 rate 2009 rate Source: UCAS Statistics Unit
  • 11. 2010 cycle figures Choices by previous education (UK 18-19 yr olds only) – 15 Jan 2010 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Russell Group All Source: UCAS Statistics
  • 12. What makes a top university? ▫ Quality of accepted students? ▫ Quality of teaching? ▫ Low drop out rates? ▫ High results? ▫ NSS results? ▫ Career outcomes?
  • 13. UCAS Mission To deliver admission services that help applicants make: ▪ The right choices ▪ For the right reasons ▪ With the right outcomes
  • 14. Model of information and advice Who Schools, colleges Pre-applicants and applicants parents & advisors A personalised information service for all learners: What • tailored information to meet the wide and varying needs of learner groups • an advocate for the benefits of higher education Facilitating better decision making for potential HE applicants, by: How • Providing information and advice based on robust, up to date data and research on HE options • Providing statistics and insight based on relevant, current and historic data • Helping applicants understand the currency of different qualifications for progression to HE • Connecting learners to each other, to institutions, and to trusted sources of advice For individuals: For member institutions: UCAS services are free to applicants UCAS helps provide applicants who Benefits and advisors, and provide a guided are better informed and matched to route to career planning HE course requirements Continually evolving products and services to meet learner needs
  • 15. UCAS services ▪ UCAS.com ▪ Yougo ▪ Unistats ▪ Entry profiles ▪ Tariff
  • 16. Questions Mary Curnock Cook Chief Executive Officer  01242 544 996  m.curnockcook@ucas.ac.uk

Editor's Notes

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