Comparison of Features in MLS Systems and New Offerings<br />HAR’s Real Estate <br />Information Symposium<br />March 30, ...
Texas Redneck BBQ…<br />
Brief Recap of Modern MLS Features<br />
Organize the world's information geographically <br />Google Maps API<br />Google Earth API (satellite and aerial imagery)...
Zestimate API for MLS or web site integration<br />MLS data makes them more accurate<br />#2 site for exposure for listing...
Top 5 site for exposure for listings<br />Industry leading Stats and Trend reports<br />Agent Widgets and Tools <br />Slid...
National database of real property information<br />Free public records to all MLSs<br />Realtor Valuation Models (RVM)<br...
#1 site for listing exposure<br />RPR version 1, national tax database (91M)<br />New FIND tools for consumers and pros<br...
Parsed Text – ‘Click’ to Edit<br />School Boundary with School Locations Shown<br />Multiple Data Layers: Including “Sound...
Leading MLS System provider<br />Broker and agent tools<br />National leader in public records <br />Revenue share program...
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Gregg Larson - Clareity Consulting

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Comparison of features in MLS Systems and new offerings.

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Gregg Larson - Clareity Consulting

  1. 1. Comparison of Features in MLS Systems and New Offerings<br />HAR’s Real Estate <br />Information Symposium<br />March 30, 2010<br />Gregg Larson<br />Clareity Consulting<br />
  2. 2. Texas Redneck BBQ…<br />
  3. 3. Brief Recap of Modern MLS Features<br />
  4. 4. Organize the world's information geographically <br />Google Maps API<br />Google Earth API (satellite and aerial imagery)<br />Google Street View<br />Exposure for listings on Google Maps (most accurate if from MLS)<br />Holistic local search experience for consumer<br />
  5. 5. Zestimate API for MLS or web site integration<br />MLS data makes them more accurate<br />#2 site for exposure for listings (comScore Jan 2010)<br />#1 in iPhone and Android apps downloaded<br />Directories, Local Experts, Community<br />Consumer Advice from professionals<br />National public records database<br />
  6. 6. Top 5 site for exposure for listings<br />Industry leading Stats and Trend reports<br />Agent Widgets and Tools <br />Slideshow <br />Carousel<br />Browser plug-in<br />Trulia Voices: Advice, Q&A<br />
  7. 7. National database of real property information<br />Free public records to all MLSs<br />Realtor Valuation Models (RVM)<br />RPR report – mash up of local demographic, school, neighborhood, psychographic data<br />Advanced stats, reports, trends<br />REALTOR® only – “walled garden”<br />
  8. 8. #1 site for listing exposure<br />RPR version 1, national tax database (91M)<br />New FIND tools for consumers and pros<br />Advanced search, solds, heat maps, stats, school, neighborhood info, AVMs, etc.<br />API for MLS - or SSO access from MLS<br />Consumer focus, but full unfiltered data for pros (e.g. owner’s name, mortgage amount)<br />
  9. 9. Parsed Text – ‘Click’ to Edit<br />School Boundary with School Locations Shown<br />Multiple Data Layers: Including “Sound Levels” from Local Airports<br />Confidential Information – Not to be distributed without prior authorization of Move, Inc.<br />
  10. 10. Leading MLS System provider<br />Broker and agent tools<br />National leader in public records <br />Revenue share program for any MLS<br />Clear on non-permitted uses, e.g. marketing<br />Leader in AVM and analytic report sales<br />Realist ValueMap AVM (RVM)<br />Web Information Network (Data Co-op)<br />
  11. 11.
  12. 12. Value Proposition Comparison Grid<br />
  13. 13. Possible Scenarios<br />It’s not about picking only one partner…<br />Pick zero - do nothing!<br />Do it Yourself – Onboard, eN, inside your MLS<br />Pick only one – Zillow, Google, RPR, FA Corelogic, or Realtor.com<br />Select a combination of partners that best suits your MLS<br />
  14. 14. Conclusion<br />Increased investment and innovation in last 18-24 months<br />Competition is good for the industry - and it’s nice to have choices<br />Choices are possible because of MLS Systems!<br />The Real Question is: How does your MLS provide maximum value to your members?<br />

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