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Sam Sebastian - Google, Inc.

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Where are we all headed? - Key digital trends affecting business and the consumer.

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Sam Sebastian - Google, Inc.

  1. 1. Where Are We All Headed? Key Digital Trends Affecting Business and the Consumer Sam Sebastian, Director, Classifieds, Local & B2B Markets March 2010
  2. 2. Five Digital Trends Affecting Business and the Consumer <ul><li>Open vs. Closed </li></ul><ul><li>Information in the palm of your hand </li></ul><ul><li>When data is abundant intelligence can win </li></ul><ul><li>Computing will happen in the cloud </li></ul><ul><li>Everyone will publish </li></ul>
  3. 3. Open Vs. Closed
  4. 4. How Many Blades Does It Take To Sell A New Razor?
  5. 5. Main Frame Computers
  6. 6. It Took A War To Set The Standard And Grow The Railroads
  7. 7. Mapping The Genome - An Open Effort
  8. 8. iTunes Created A New Market For Music Closed Open
  9. 9. Open Revolutionized How We Sell Our Old Things
  10. 10. What Does “Open” Mean For Real Estate?
  11. 11. Information In The Palm Of Your Hand
  12. 12. 6.7B 4B Source: TomiAhonen Consulting 2009 8X 4X 3.5X 3X 2.5X Mobile Is Too Big To Ignore
  13. 13. How Do We Use Mobile To Improve What We Offer? Location Movement Music Fandago Nike Plus Shazam
  14. 14. How Do We Use Mobile To Improve What We Offer? Navigation Timing Navionics Ski Flight Track
  15. 15. When Data Is Abundant Intelligence Can Win
  16. 16. But Mining Through This Data Is Not Easy
  17. 17. 192MM searchers in the U.S. and they want more from their Search results Source: eMarketer Dashboard, September 2009, 2.Hitwise, June 2009 Longer search queries, 4-8+ words, have increased up to +34% between June 2008 and June 2009. Shorter search queries - those averaging one to two words long - have decreased up to -18%. Consumers Seek More Specific Answers Subject June 2008 June 2009 Year Over Year % Change One word 32.42% 26.48% - 18% Two Words 29.92% 28.25% - 6% Three Words 19.24% 22.31% + 16% Four Words 10.16% 12.68% + 25% Five Words 4.6% 5.77% + 25% Six Words 1.79% 2.40% + 34% Seven Words 0.96% 1.00% + 4% Eight + words 0.89% 1.10% + 24%
  18. 18. Tools Are In Place To Stay Organized
  19. 19. Data Beats Opinion
  20. 20. Do Homebuyers And Sellers Need Information Brokers?
  21. 21. <ul><ul><li>Computing Will Happen In The Cloud </li></ul></ul>
  22. 22. <ul><ul><li>Cloud Computing Has Already Changed Landscapes </li></ul></ul>What was offline… … is now in the cloud
  23. 23. <ul><ul><li>Companies Are Using The Cloud To Connect </li></ul></ul>
  24. 24. Everyone Will Publish
  25. 25. Web Content Is Growing At An Enormous Scale
  26. 26.
  27. 28.
  28. 30. Thank You!

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