Martin van der Meij, De Telegraaf
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This document discusses yield management and the online advertising exchange market. It notes that the exchange has seen 150% revenue growth over the last 3 years, with over 50% of ads sold using RTB technology and 10,000+ advertisers last year. It outlines some challenges with private exchanges, transparency in RTB, and that RTB focuses on clicks/conversions. It provides brief descriptions of the exchange's direct advertisers, use of RTB and data, in-house trade desk, and partnerships. It concludes by advising exchanges to be stubborn and successful, and DSPs to consider Moore's Law and premium USPs.
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Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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- 2. SO FAR...
- 4. EXCHANGE. • Revenue growth of at least 150% over the last 3 years • 50%+ is sold using RTB technology • 10.000+ Advertisers buyers last year (12K bidders)
- 5. ONLINE ADVERTISING. THE NEXT STEP.
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- 7. VERTICALS.
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- 14. 3 RTB IS STILL ABOUT CLICKS/CONVERSIONS.
- 15. 4 VIDEO/MOBILE.
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- 20. ,,THIS IS PART OF THE INHERENT PROBLEM OF TRYING TO PUT TWO SYSTEMS TOGETHER.’’