Martin Thomas, author of Crowd Surfing and Loose

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Martin Thomas, author of Crowd Surfing and one of the pioneers of integrated brand and communications planning as a specialist marketing discipline, has just published his latest book, “Loose”. We invited him to the office to share his words of wisdom - here's his presentation.

Business

Loose Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object]

1.Chaos, Complexity & Need for Speed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Emergence of new, informal organisational models ,[object Object],[object Object],* McKinsey 2010

3. New Generations ,[object Object],[object Object],[object Object],[object Object]

4. New Technology ,[object Object],[object Object],[object Object]

5. Failure of Tight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Emergence of Looser Ways of Thinking ,[object Object],[object Object],[object Object],[object Object]

Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tight Thinkers Need Not Apply ,[object Object],[object Object],[object Object],[object Object],[object Object]

Trusting ,[object Object],[object Object],[object Object]

Openness for Commercial Advantage “ Empower consumers” “ Open culture” “ Creative collaboration”

Agile ,[object Object],[object Object],[object Object]

Why most institutions struggle ,[object Object],One hour Ten Minutes * Critical response time for responding to negative comments

Informal ,[object Object],[object Object],[object Object]

Informality in the Workplace ,[object Object],[object Object],“ We’re giving people the latitude to go off & do their own thing. We trust them to do their regular jobs & to experiment, innovate & have fun” Microsoft Snr Mgr, quoted in Business Strategy Review

Collaborative ,[object Object],[object Object]

Community Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Formula for Collaborative Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why PR People Should Thrive in This New World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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